This event is meant for professionals working in charities, NGOs and the public sector.
Social channels have become many users’ chosen means of venting, criticising, and complaining to organisations. The widespread use of digital technology and social platforms has brought with it a democratisation of social voice – everyone can now reach anyone, with a few taps on a keyboard or a handheld device. What’s more, an increasingly impatient digital consumer expects a reply within a shorter time span than most organisations can deliver.
While social media crises can hit any business in any industry, in recent months we have seen non-profit organisations find themselves under intense media scrutiny. This scrutiny, together with other events – like unfortunate photos posted online, and campaigns that didn’t go as planned – means extra pressure is piled on the social media and PR teams of the organisations facing the crisis.
This session will look at how some charities have dealt with past crises, what they have learned, and what structures they put in place that prepare them for potential similar events in the future.
This is an independently hosted event. To attend you must register for this event separately. HQ Passholders are not guaranteed access.