#SMWLDN

Celina is Partner at marketing and insight consultancy Ohal, where she leads their digital and social media practice. Focused on the Media & Entertainment sector she has spent nine years working with major brands including Sony Pictures, the BBC and LOCOG to develop effective digital marketing strategies and targeted engagement to drive measurable results. Prior to Ohal, Celina worked with Deloitte Digital and with social media consultancy NM Incite, a Nielsen-McKinsey Joint Venture.

Mark is one of marketing’s leading authorities on consumer behavior and behaviour change. His writing – incl. HERD (Wiley 2007 & 2009) and I’ll Have What She’s Having (2011 MIT Press) – is widely read and discussed. Its influence is felt far beyond marketing and market research: HERD, for example, has been embraced by security services and the political classes both here in the UK and abroad. He has written for a huge range of publications including WIRED, Contagious, Admap, Market Leader, IJMR, The Observer and Sun newspapers and appeared on TV for BBC1 and Sky News.

Once a recovering account planner, he now works independently with organizations as diverse as Channel 4 TV, EA Games, Anomaly, The Royal Mail, Unilever, UK Department of Health, UK Ministry of Defence, Bacardi-Martini, Converse, British Airways, The Bill & Melinda Gates Foundation, Brainjuicer PLC and Sony Electronics.

Mark is a fellow of the RSA and a long-standing supporter of the UK Marketing Society, Institute of Practitioners in Advertising and the Market Research Society. In the last 18 months he has spoken in Paris, Berlin, New York, San Francisco, Shanghai, Hong Kong, Chicago, Orlando, Omaha, Prague, Amsterdam, Cardigan, Leeds and of course, London.

I started in the industry in 1998 at Research International, working in their quantitative modelling department. As the only arts graduate in a team of hardcore statisticians, I found my niche as the “internet guy”, and moved on to do audience measurement and analysis at Nielsen NetRatings. While at NetRatings I took on copywriting, PR, and marketing duties, returning to RI in a marketing and editorial role. Meanwhile I’d been blogging and running online communities since 2000, and I started to get interested in how that might link up to research. I moved to Kantar Operations as their Social Media Knowledge Leader, consulting on social media research strategy and practise throughout the Kantar Group. At Brainjuicer Labs, I’ll finally be doing something which mixes everything I’m fascinated by – social media, online culture, writing building and thinking and most of all finding out about people.

Stephen Maher is Founder and CEO of MBA, Chairman of The Marketing Society, Fellow of both the RSA and The IPA as well as being Chair of #IPASocialWorks; Stephen Maher is one of the most respected men in the advertising industry, trusted by clients and peers alike the world over.

Christopher has a range of experience developing and deploying digital engagement strategies in both B2B and B2C environments within BT. Currently working with a number of local authorities on engagement strategies to promote take up of fibre broadband to remote communities. Christopher is also an elected councillor in the London Borough of Lambeth and as a former Mayor of the borough he used social media to extend awareness of the Mayoralty and work of the local authority.