Modern life is really good at taking things that used to be fun and, well, making them NOT fun. Real fun is built on spontaneity and surprise, opening up possibilities for experience and memorable moments. “Fake fun” is predicated on our constant need to induce FOMO in others, posting superficial images and shallow commentary to create envy among people with short attention spans. Social media was largely considered fun when it first boomed in pop culture. So, what happened? And how can we build the foundation for a more fun, rewarding social media future? Based on Grey’s new research study – the Famously Effective Business of Fun – our panel explores what fun means today, and how it can be best brought to life in a social media world.