#SMWLDN

Jo Creed is the Social Media and Food Policy Manager for the Jamie Oliver Food Foundation

(USA) and the global Food Revolution Initiative and has worked on Food Revolution Day in

its first two years. Food Revolution Day is a global day of action for people to make a stand

for good food and essential cooking skills. It’s a chance for people to come together to cook

and share their kitchen skills, food knowledge and resources. Food Revolution Day aims to

raise awareness about the importance of good food and better food education. As a global

campaign Food Revolution Day relies heavily on social and digital to reach people all across

the world, educate them on the mission, inspire them to get involved and provide them with

the tools to do so. In the first year Food Revolution Day resulted in over 1,000 activities in

72 countries, in the second year this increased to over 2,200 activities in 74 countries and a

social reach of over 70 million.

Ewan is a third sector communications professional and community management wizard. His background is in International Development and he’s interested in using technology in interesting ways in the developing world. He is the founder of Wax Lyrical Communications.

Sönke Lorenzen was born on in Hannover, Germany. He grew up in the Middle East and

Asia. He graduated from Albert-Ludwigs-Universität in Freiburg with a M.A. in cultural

anthropology and applied geography. His thesis was based on fieldwork in Indonesia. In 1995

he started working in sales and documentation at the photographers agency Lookat in Zürich.

Two years later he joined the international media intelligence company Observer (later called

Cision) as a senior analyst. In 2005 he started working as media analyst for Greenpeace

International. This position plays a key role at the intersection of program planning and

international communication strategy development. His engagement is characterized by his

enthusiasm for propagating academic approaches and standards in the ways of working. In

the past years this has lead to new innovative approaches in designing effective, creative

and engaging communication strategies and to effectively analyze their performance. In

2011 Sönke helped launch the International Environmental Communication Association

(theieca.org), of which he is a board member.

Ed Saperia is CEO and Creative Director of Original Content London, a small company

focused on creating products inspired by the fields of experience design, digital interaction

and game design, as well as running a collaboration space in Shoreditch. Inspired by the

largely unsung impact of Wikipedia and its sister projects, he has volunteered to organise

Wikimedia’s annual conference in London in August 2014, which will be a 5-day, 6000

person event showcasing the new features rolling out from the Wikimedia community in

2014. www.wikimanialondon.org

Jonathan is the social & labs product manager at JustGiving, specialising in social media

integration, digital strategy and online fundraising. He’s passionate about how the social web has

revolutionised the way people interact with each other and how charities can use the internet to

create enormous value for them and their supporters. Having worked at JustGiving for almost 8

years, he leads their strategy on making the site more social, including managing products like

the world’s first app that enables people to sponsor friends and donate to charities on Facebook.

He’s currently working on a NESTA-backed crowdfunding product that will help people find, fund

and show the impact of local community projects. He tweets a lot about cheese, charities and

puns at @jon_bedford.