Social media isn’t advertising: it’s social. And brands – and advertisers – are having a hard time keeping up.
Influencer and senior strategist Anna Russett will share personal examples of how brands can leverage social in a real, authentic way without looking desperate or awkward. She’ll show you why having a point of view, a voice and a reason for people to keep talking with you, will keep your brand thriving on social.
Attendees will learn:
- How to successfully work with an influencer to drive social channels forward
- What it takes for a brand to be authentic on social
- How to be part of the social conversation
