Your Social Sucks (Probably)

11:15 AM - 11:40 AM

Hosted by Havas

BFI Southbank: Stage One South Block London SE1 8XT

Advertising talks at you. Social is a conversation. And traditional creative agencies are struggling to keep up.

In this talk Instagram influencer and Havas U.S. Chief Creative Officer, Jason Peterson, will help you understand why your content isn’t working and what you (brands & advertisers) need to do to leverage social with much greater success. He’s got a different kind of agency, and with over 1 million followers on Instagram, he’s not afraid to tell you that your social sucks.

Audience takeaways:

  • How to judge whether a client is social
  • How to convince clients to take risks with social
  • Why some social content works and other content doesn’t work
  • The importance of talent (creatives need to be creators)

Venue & Location

BFI Southbank: Stage One

South Block
London, SE1 8XT

Social Media Week

11:15 AM - 11:40 AM

Your Social Sucks (Probably)


  • Jason M Peterson

    Jason M Peterson

    Chairman & Chief Creative Officer



Hosted by: Havas