This lunch session takes place OFFSITE at Edelman’s office and available to SMW Passholders ONLY.
PRE-REGISTRATION is required via the Attendee Guide which was sent through email on 1 November.
SEATING IS LIMITED TO 150 PEOPLE. This presentation will not be video captured or live streamed.
In 2017, LEGO launched Ralph, a lovable Giftbot on Facebook Messenger. Several iterations later, Ralph is now responsible for over 25% of all LEGO’s social commerce. Our panel will discuss the learnings from one of the most successful sales driving chatbots to date. Discover how the chatbot was structured, the experience designed, the personality developed and how the cost per purchase on social was lowered by 71%. From the initial brief, through design and build to driving usage the conversation will examine the components needed to drive engagement and most importantly, sales.