The web is a visual medium. Images and video dominate on social media. Duh.
Text posts don’t cut through (except when they do). And even compelling images and films get lost in the clutter. Consumption preferences continue to evolve, especially among millennials who go from zero to boredom faster than anyone in history, even grumpy cat.
So how do you create visuals that connect? Resonate? Appeal? And convey something more substantial? What better place to explore these questions than at the National Gallery?
Stories Without Words will put some of the cleverest text-free pieces of content on display, and pull them apart, forcing them to reveal their secrets. Content that mattered. Content that actually built brand love. From fan art to Four More Years, selfies to Scriberia, Instagram to infographics, you’ll see the best examples of storytelling through visual content, along with fresh ideas on how you can give your brand’s content a revamp, readying it for The Ephemeral Era.
Join Social@Ogilvy experts at the National Gallery for a panel debate and Q&A on whether it really is time to burn the dictionary.