#SMWLDN

31 OCT - 1 NOV




Storytelling and Common Challenges for Big Brands and Startups Alike

Hosted by General Assembly

  • Thursday, September 25, 2014

  • 10:30 AM - 11:30 AM

  • Venue: Masterclass Room, B1 at Victoria House

  • Category:



Focus on the KPIs, OKRs or eyeballs on the page and you’re missing one simple fact; social media is a modern tool for something that’s centuries old. The very best social media knows who it is, why it’s there and who it’s speaking to; it has a clear story. Come along to hear some best and worst practices for how you can create and define your story, whether for a big brand, startup or personal channel.

Sarah Drinkwater is the head of Campus London. Previously, she led a global community team at Google, served as a social media consultant for household name brands and worked as a journalist.

Event Location



Social Media Week

Storytelling and Common Challenges for Big Brands and Startups Alike

September 25, 2014 - 10:30 AM - 11:30 AM

Hosted by General Assembly




SarahDrinkwater

SarahDrinkwater

Head of Campus London, Google

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