#SMWLDN

31 OCT - 1 NOV




Storytelling On Social from A to V

Hosted by That Lot

  • Friday, November 1, 2019

  • 9:15 AM - 9:55 AM

  • Venue: QEII Centre

  • Category: Evolution of Storytelling



Once upon a time, with the help of (most of) the alphabet, David Schneider and David Levin will romp through the art of storytelling on social: how to tell the best stories and Stories through video, design and copy; the importance of platform specificity, creative heft and data; and why their talk only goes up to V. As Creative Directors at That Lot, David and David’s clients include Channel 4, HSBC, Have I Got News for You and Jamie Oliver, all of which will be featured in this discussion, as well as examples inspired by David S’s work as a screenwriter and some of the best and worst examples of storytelling from across the industry. Spoiler alert: may contain jokes, then we all live happily ever after.

Attend this session and learn:

  • An understanding of how to succeed at storytelling on social
  • An overview of current platform formats and the benefits of platform specificity
  • An inspirational approach for approaching BAU social content for brands and broadcasters

Event Location



Social Media Week

Storytelling On Social from A to V

November 1, 2019 - 9:15 AM - 9:55 AM

Hosted by That Lot




David Levin

David Levin

Creative Director, That Lot

David Schneider

David Schneider

Creative Director , That Lot