11:30 AM - 12:15 PM
Hosted by The Economist
BFI Southbank South Block London SE1 8XT
In this talk Adam Smith will lead a session on how The Economist has moved from a print-only newspaper in 1843 to a digital multimedia publication with more than 34 million followers on social media in 2016.
Adam and a correspondent, a social media writer and a film producer—all from The Economist—will explain how over the past 12 months the newspaper has built a team of experts working across the company to lift the paper’s sharp analysis and mind-stretching journalism off the page and out into the online world. This involves working with multimedia producers, journalists, picture experts, designers and senior editors.
Underpinning the team’s work are some questions that are unique to The Economist, such as how to retain its clear voice with stated values and how a business model based more on subscriptions than advertising influences how to measure success.
Audience members will learn:
- how to integrate an experimental social-media team into a legacy print publisher
- how journalists at The Economist are using social media to gather and tell stories
- how to integrate multimedia content along with print content into a social media strategy
- how to transpose a unique voice from print into social media
Venue & Location
BFI SouthbankSouth Block
London, SE1 8XT