How to Teach a 173-Year-Old Newspaper to Speak Social

11:30 AM - 12:15 PM

Hosted by The Economist

BFI Southbank: Stage One South Block London SE1 8XT




In this talk Adam Smith will lead a session on how The Economist has moved from a print-only newspaper in 1843 to a digital multimedia publication with more than 34 million followers on social media in 2016.

Adam and a correspondent, a social media writer and a film producer—all from The Economist—will explain how over the past 12 months the newspaper has built a team of experts working across the company to lift the paper’s sharp analysis and mind-stretching journalism off the page and out into the online world. This involves working with multimedia producers, journalists, picture experts, designers and senior editors.

Underpinning the team’s work are some questions that are unique to The Economist, such as how to retain its clear voice with stated values and how a business model based more on subscriptions than advertising influences how to measure success.

Audience members will learn:

  • how to integrate an experimental social-media team into a legacy print publisher
  • how journalists at The Economist are using social media to gather and tell stories
  • how to integrate multimedia content along with print content into a social media strategy
  • how to transpose a unique voice from print into social media

Venue & Location

BFI Southbank: Stage One

South Block
London, SE1 8XT





Social Media Week

11:30 AM - 12:15 PM

How to Teach a 173-Year-Old Newspaper to Speak Social

#SMWEconomist






  • Marguerite Howell

     

    Marguerite Howell

    Editor, Espresso TV

    The Economist

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  • Miranda Johnson

     

    Miranda Johnson

    Environment Correspondent

    The Economist

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  • Jenni Reid

     

    Jenni Reid

    Social Media Writer

    The Economist

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  • Adam Smith

     

    Adam Smith

    Deputy Community Editor

    The Economist

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