Telling Impactful Stories with Social Video

10:00 AM - 10:45 AM

Hosted by Adaptly

BFI Southbank: Stage One South Block London SE1 8XT




From modest YouTube beginnings to effortless livestreaming from a smartphone, social video has progressed immensely over the past decade. New and quickly evolving formats allow advertisers to maximise their impact on mobile —100% share of screen real estate — delivering a fully immersive and highly engaging experience. In addition, the rapid growth of ephemeral platforms and features allow advertisers to be more experimental and authentic, opening up a range of opportunities for brands to connect with audiences in a raw and unbiased way.

Adaptly, along with panelists from Carphone Warehouse and Twitter, will discuss topics including:

  • Cases of newer video formats like vertical video and livestreaming and the opportunities (and challenges) these present for advertisers
  • Social video best practices for brands
  • How to measure success and understand video metrics across the various social platforms

Venue & Location

BFI Southbank: Stage One

South Block
London, SE1 8XT





Social Media Week

10:00 AM - 10:45 AM

Telling Impactful Stories with Social Video

#SMWAdaptly






  • Angela Bertram

     

    Angela Bertram

    Senior Social Media & Content Manager

    Carphone Warehouse

    AngieDot
  • Sean O'Neal

    Moderator

    Sean O'Neal

    President

    Adaptly

    SeanONYC
  • David Wilding

     

    David Wilding

    Head of Planning

    Twitter

    drwilding