Telling Impactful Stories with Social Video

Hosted by Adaptly

  • wednesday, September 13, 2017

  • 10:00 AM - 10:45 AM

  • BFI Southbank: Stage One

From modest YouTube beginnings to effortless livestreaming from a smartphone, social video has progressed immensely over the past decade. New and quickly evolving formats allow advertisers to maximise their impact on mobile —100% share of screen real estate — delivering a fully immersive and highly engaging experience. In addition, the rapid growth of ephemeral platforms and features allow advertisers to be more experimental and authentic, opening up a range of opportunities for brands to connect with audiences in a raw and unbiased way.

Adaptly, along with panelists from Carphone Warehouse and Twitter, will discuss topics including:

  • Cases of newer video formats like vertical video and livestreaming and the opportunities (and challenges) these present for advertisers
  • Social video best practices for brands
  • How to measure success and understand video metrics across the various social platforms

Event Location



Social Media Week

Telling Impactful Stories with Social Video

September 13, 2017 - 10:00 AM - 10:45 AM

Hosted by Adaptly




Angela Bertram

Angela Bertram

Senior Social Media & Content Manager, Carphone Warehouse

Sean O'Neal

Sean O'Neal

President, Adaptly

David Wilding

David Wilding

Head of Planning, Twitter