Telling Impactful Stories with Social Video

10:00 AM - 10:45 AM

Hosted by Adaptly

BFI Southbank: Stage One South Block London SE1 8XT




From modest YouTube beginnings to effortless livestreaming from a smartphone, social video has progressed immensely over the past decade. New and quickly evolving formats allow advertisers to maximise their impact on mobile —100% share of screen real estate — delivering a fully immersive and highly engaging experience. In addition, the rapid growth of ephemeral platforms and features, such as Snapchat, Facebook Live and Instagram Stories allow advertisers to be more experimental and authentic, opening up a range of opportunities for brands to connect with audiences in a raw and unbiased way.

Adaptly, a leading brand client, and a social platform partner will discuss topics including:

  • Cases of newer video formats like vertical video and livestreaming and the opportunities (and challenges) these present for advertisers
  • Social video best practices for brands
  • How to measure success and understand video metrics across the various social platforms

Venue & Location

BFI Southbank: Stage One

South Block
London, SE1 8XT













Social Media Week

10:00 AM - 10:45 AM

Telling Impactful Stories with Social Video

#SMWAdaptly






  • Sean O'Neal

    Sean O'Neal

    President

    Adaptly

    SeanONYC
Adaptly

Hosted by: Adaptly

Adaptly enables the world’s biggest advertisers to scale campaigns across walled gardens like Facebook, Instagram, Snapchat, Twitter, and Pinterest through technology and strategic services.