From modest YouTube beginnings to effortless livestreaming from a smartphone, social video has progressed immensely over the past decade. New and quickly evolving formats allow advertisers to maximise their impact on mobile —100% share of screen real estate — delivering a fully immersive and highly engaging experience. In addition, the rapid growth of ephemeral platforms and features allow advertisers to be more experimental and authentic, opening up a range of opportunities for brands to connect with audiences in a raw and unbiased way.
Adaptly, along with panelists from Carphone Warehouse and Twitter, will discuss topics including:
- Cases of newer video formats like vertical video and livestreaming and the opportunities (and challenges) these present for advertisers
- Social video best practices for brands
- How to measure success and understand video metrics across the various social platforms