#SMWLDN

31 OCT - 1 NOV




The Art and Science of Influencer Marketing: Lessons from Diageo’s Haig Club

Hosted by PMK•BNC

  • Thursday, November 15, 2018

  • 10:50 AM - 11:30 AM

  • Venue: To Be Announced

  • Category: The Influencer Equation



As influencer marketing continues to grow in popularity, many brands have found themselves working with an army of talent from all over the world. Micro influencers to celebrities, sports stars to fashion vloggers – how can such a diverse range of people work in sync with one another to reflect a brand’s values and achieve its objectives?

Diageo’s Ronan Beirne and PMK•BNC’s Kevin Gessay break down the vast world of influencer marketing. Drawing on examples from leading whisky brand Haig Club, this talk will explain how to develop an influencer programme that will deliver results for your brand.

Attend this session and learn:

  • How to choreograph and storyboard every element so that messaging and content is consistent from a brand perspective, while ensuring impact both globally and locally
  • How to choose and work with squads of talent that complement one another
  • What any brand, of any size, can take from Haig Club’s influencer marketing strategy

Event Location



Social Media Week

The Art and Science of Influencer Marketing: Lessons from Diageo’s Haig Club

November 15, 2018 - 10:50 AM - 11:30 AM

Hosted by PMK•BNC