#SMWLDN

31 OCT - 1 NOV




The Attention Economy

Hosted by Tommy

  • Friday, November 1, 2019

  • 9:15 AM - 9:55 AM

  • Venue: QEII Centre: Whittle Stage

  • Category: Social Content



We are in an epic battle for our eyes and ears, this a ‘smash and grab’ raid on our attention. It is one constant, never-ending stream of content that comes in through our eyes and out of our brains at the speed of a touchscreen.

We are converging into narrowing spaces and facing competition from a myriad of brands both in and out of our sectors. It’s a daily battle and we need to reframe the thinking as we go about marketing to a generation of content experts who are so much more in control of what they take in.

Audiences have become reflexively ready to skip or scroll away from anything that doesn’t interest them. So, how do we reach them?

In this session, join Marcus Foley, Co-Founder of Tommy and Sarah Keenaghan, Global Innovation Manager at William Grand & Sons and explore key tactics deployed on behalf of some of the biggest disruptors around, like Netflix. From mimicking your scroll, challenging your viewing habits, “gamifying” the digital experience to subverting the familiar; all in the name of disrupting the feed.

Attend this session and learn:

  • Five practical strategies for making sure work gets seen and not ignored
  • How to reframe the thinking as we go about marketing to a generation of content experts
  • Tried and true tactics deployed on behalf of some of the biggest disruptors around

Event Location



Social Media Week

The Attention Economy

November 1, 2019 - 9:15 AM - 9:55 AM

Hosted by Tommy




Marcus Foley

Marcus Foley

Co-Founder, Tommy

Sarah Keenaghan

Sarah Keenaghan

Global Innovation Manager, William Grant & Sons