In the digital era, the use of celebrity endorsements remains a dominant avenue for reaching consumers. Historically and presently, they offer brands influential and marketable ways to stimulate engagement and communicate credibility. Despite the definition of ‘celebrity’ morphing continuously, the role these individuals play as impactful brand ambassadors remains largely unchanged.
From television to radio to print to social, we’ve witnessed an explosion of social conversations dominated by phrases including specialised and on-demand.
In this session, explore the evolution of endorsements, including how they’re placed today and ways they’re fueling the new culture of content consumption that demands targeted, relevant messages.
Attend this session and learn:
- The origins of endorsements and glimpses of future trends
- How the placement of endorsements and the way consumers act towards them have evolved
- Why authenticity and storytelling are and will always be the key to engaging a loyal audience