We’re witnessing what’s potentially the most profound technology-driven transformation the banking industry has ever experienced. And the really potent game-changer is the social media. There’s no turning back: someone opened Pandora’s Box long ago, and it’s now time to get the basics right. People are now behaving differently when they bank, pay or manage their money. They don’t necessarily have the time or want to visit a branch and wait in line to do basic transactions. They desire more control, transparency and convenience: ‘couch banking’ is a real new trend – so, expect to hear much more about social media.
The speaker for the session is Christophe Langlois, the author of ‘customer experience without borders: a practical guide to social media in financial services’. Christophe is a trusted social media advisor to the global financial services industry and is currently a social media planner at The Social Partners and CEO of VisibleBanking.com.