#SMWLDN

31 OCT - 1 NOV




The Future of Social Media Advertising: First Party Data

Hosted by Influencer

  • Friday, November 1, 2019

  • 10:05 AM - 10:30 AM

  • Venue: QEII Centre: Whittle Stage

  • Category: Social Content



First-Party Data is the indisputable future of advertising and the topic on every marketer’s lips right now, with companies harnessing a multitude of techniques to access it. However, recent research shows that on average marketers feel they’ve tapped into only 47 percent first-party data’s potential though 67 percent anticipate realizing their first-party data goals in the next 18 months or less.

In this session, Ben and Caspar will sit down in a fireside chat and discuss the best ways to harness first-party data and how it will shape the future of social media advertising.

Ben Jeffries founded Influencer in 2015, while Caspar Lee began his journey as a YouTuber in 2010. In 2017, they came together and combined their various expertise and experiences of the industry to found influencer marketing platform, Influencer.

Attend this session and learn:

  • How first-party data can drive more personalized and targeted campaigns that don’t just drive one-time purchases, but actually develop long-term customer loyalty
  • Tips and tricks for combining the best of traditional advertising with the best of user-generated content to get the most out of first-party data
  • Why first-party data will be the gold standard in the future for brands looking to truly own their audiences and gain market share

Event Location



Social Media Week

The Future of Social Media Advertising: First Party Data

November 1, 2019 - 10:05 AM - 10:30 AM

Hosted by Influencer




Ben Jeffries

Ben Jeffries

CEO & Co-Founder, Influencer

Caspar Lee

Caspar Lee

Co-Founder & CMO, Influencer