#SMWLDN

31 OCT - 1 NOV




The Neuroscience of Storytelling: Moral Dilemma or Brand Salvation?

Hosted by HeyHuman

  • Friday, November 1, 2019

  • 2:20 PM - 3:00 PM

  • Venue: QEII Centre: Whittle Stage

  • Category: Evolution of Storytelling



What’s really going on with storytelling? Is it the future for brands with ethics and purpose or could it become a dark art that brands use to the detriment of all of us?

The craft of storytelling is often held up as a panacea to a crowded world of too much junk content, fake news and brands with manufactured purposes and brand stories. But what’s really going on in our brains when we connect through storytelling, what matters and why, now and in future?

With this knowledge, what could and should brands be doing to connect through stories?
Building on HeyHuman’s previous neuroscience research into neuroplasticity, effective social media strategies and content and cognitive load we tested what is really going in on our brains when we engage with brand stories, good and bad.

If the future is storytelling, then how can we shape that future? Through their expertise in storytelling and neuroscience, HeyHuman will reveal new insight and NS-focused research findings into the future for storytelling.

Attend this session and learn:

  • What elements of storytelling they can use to make their marketing more effective
  • How to apply storytelling techniques to different social media platforms
  • Storytelling to create content for the demands of always-on but want to switch-off audiences
  • The path for those who want to lead the way in using storytelling to do better as a brand

Event Location



Social Media Week

The Neuroscience of Storytelling: Moral Dilemma or Brand Salvation?

November 1, 2019 - 2:20 PM - 3:00 PM

Hosted by HeyHuman




Neil Davidson

Neil Davidson

CEO, HeyHuman

Aoife McGuinness

Aoife McGuinness

Neuroscience Consultant, HeyHuman