#SMWLDN

31 OCT - 1 NOV




The Now and Next of Influencer Marketing

Hosted by Julius

  • Thursday, October 31, 2019

  • 11:35 AM - 12:15 PM

  • Venue: QEII Centre: Whittle Stage

  • Category: The Influencer Equation



The first decade of influencer marketing has been a roller coaster ride, but one thing is certain – it is here to stay. In less than a decade, influencer marketing has rapidly evolved into a multi-billion dollar industry with more brands, agencies, and influencers entering the scene with each year.

Julius surveyed 100 agency and brand marketers to learn about their biggest wins, hardest lessons, plans for 2020, and thoughts on how influencer marketing will change over the coming decade.

In this session, Julius’ Danny Palestine shares the results of the survey to help marketers take their influencer marketing to the next level.

Attend this session and learn:

  • Marketers’ short and long-term expectations for influencer marketing
  • The breakdown of influencer marketing budget allocations
  • Influencer marketing best practices for marketers

Event Location



Social Media Week

The Now and Next of Influencer Marketing

October 31, 2019 - 11:35 AM - 12:15 PM

Hosted by Julius




Gemma Albin

Gemma Albin

Social Influencer Partnerships Manager, The LEGO Group

Frankie Hobbs

Frankie Hobbs

Global Director of Campaigns, The Goat Agency

Danny Palestine

Danny Palestine

Head of Product Marketing, Julius

Lizzie Rabone

Lizzie Rabone

Associate Director of Strategy and Analytics, Edelman