Video marketing is hard. When the majority of your potential customers are skipping ads on YouTube, how can you purposefully design a video that will make this hostile audience want to watch more?
In this high-octane presentation, video strategist Phil Nottingham and web psychologist Nathalie Nahai will show you the 3 crucial steps you need to take to design persuasive videos that will engage your audiences and increase your reach.
Nathalie Nahai is a web psychologist, author, and international speaker. Having worked with Fortune 500 companies including Unilever, Google and Harvard Business Review, she helps businesses apply scientific rigour to their website design, content marketing and products. Nathalie speaks at conferences around the world on the science of online persuasion, and contributes to national publications, TV and radio on the subject. She also sits on the Social Media Week advisory board and Ogilvy Change experts’ panel.
Phil is the video strategist at Distilled, where he works with businesses of all shapes and sizes to define their approach to video on both a creative and technical level. He joined Distilled in April 2011, after impressing the company founders with his ability to look like a serviceable pirate, following minimal costume changes, and has since spent loads of their money on cameras and lights.
