Thumb-Stopping Social Storytelling

Hosted by National Geographic

  • Wednesday, November 14, 2018

  • 2:50 PM - 3:30 PM

  • Venue: QEII Centre: Fleming Stage

  • Category: Evolution of Storytelling



Between apps, emails, text, and articles, we scroll through a Statue of Liberty-height’s worth of content every day. With this kind of competition, how do you break through and create truly thumb-stopping social storytelling? Join National Geographic as they discuss the keys to creating content that makes people stop and pay attention—best practices that have allowed the legendary brand to capture the title of the #1 brand on social for four years in a row.

Event Location



Social Media Week

Thumb-Stopping Social Storytelling

November 14, 2018 - 2:50 PM - 3:30 PM

Hosted by National Geographic




Nadine Heggie

Nadine Heggie

Vice President, Global Partnerships, National Geographic Partners Europe & Africa