Between apps, emails, text, and articles, we scroll through a Statue of Liberty-height’s worth of content every day. With this kind of competition, how do you break through and create truly thumb-stopping social storytelling? Join National Geographic as they discuss the keys to creating content that makes people stop and pay attention—best practices that have allowed the legendary brand to capture the title of the #1 brand on social for four years in a row.
Thumb-Stopping Social Storytelling
Hosted by National Geographic
Event Location
Event Speakers
Nadine Heggie
Vice President, Brand Partnerships, National Geographic Partners Europe & Africa
Nadine Heggie
Vice President, Brand Partnerships, National Geographic Partners Europe & Africa
As Vice President for National Geographic Partners Europe & Africa, Nadine Heggie is responsible for all global commercial partnerships across the region.
National Geographic Partners is an expanded joint venture combining National Geographic’s world-class media, content and experiences with 21st Century Fox scale and expertise in building global media brands. The commercial assets under the National Geographic brand include Television channels, magazines, digital and social media platforms, books, children’s media, travel and licensing & merchandising. Almost one third of proceeds made are reinvested back into the National Geographic Society, to expand the Society’s mission activities in conservation, exploration and education.
Joining the organisation in 2006, Heggie has held a number of roles internally, beginning her National Geographic career managing international partnerships for the various magazine titles within the group. This included the flagship title National Geographic, National Geographic Traveller and NG Kids, alongside NationalGeographic.com before expanding into her current role in 2016.
With over 20 years of international media experience, prior roles include International Sales Director at TIME Magazine, leading the international and UK sales team with commercial responsibility for partnerships across international editions, developing cross platform opportunities with multiple Time Warner brands, including Fortune and CNN. Previous roles include Client Services Manager at Financial Times.
