#SMWLDN

31 OCT - 1 NOV




TikTok: The New Frontier for Musicians, Brands, and Creators

Hosted by TikTok

  • Friday, November 1, 2019

  • 12:25 PM - 1:05 PM

  • Venue: QEII Centre: Fleming Stage

  • Category: Future of Platforms



TikTok has captured the world’s imagination in 2019. It’s spawned a new generation of influencers, launched tracks that have been stuck in our heads for weeks and given a new opportunity for brands to engage with Gen Z & Millennials. Join European Director of Partnerships, Inam Mahmood, as he hosts a panel discussion digging into why TikTok is different and how brands, creators and the music industry are approaching it.

Attend this session and learn:

  • Understand how TikTok is helping launch some of the hottest tracks in the charts right now and where it fits in the music eco system
  • Why brands want to engage with Gen Z and Millennials in an authentic and different way
  • How influencers see the platform differently and want to be a key part of TikTok success

Event Location



Social Media Week

TikTok: The New Frontier for Musicians, Brands, and Creators

November 1, 2019 - 12:25 PM - 1:05 PM

Hosted by TikTok




Holly H

Holly H

Creator, TikTok

hollyh
Inam Mahmood

Inam Mahmood

European Director of Partnerships, TikTok

Rachel Waller

Rachel Waller

Global Vice President Marketing, Digital, Burberry