11:45 AM - 12:30 PM
Hosted by Ogilvy
BFI Southbank: Stage Two South Block London SE1 8XT
This session will NOT be available on SMW Insider Live or OnDemand.
In a world where celebrity influencers can command six figure sums – often with debatable business impact – it has never been more important to define a new, strategic approach to finding influencers. Marketers have been talking about influence and influencers since the dawn of media, but today’s connected world has triggered a paradigm shift in who, what and where encourages consumers to recognize, choose or advocate brands.
Join Oglivy’s Victoria Partridge and Chris Walts as they reveal how to navigate the ‘wild-west’ of the influencer landscape and how brands can leverage new tools combined with clear strategic thinking pinpoint their influencer goldmine.
Venue & Location
BFI Southbank: Stage TwoSouth Block
London, SE1 8XT