Understanding the World of Influence

11:45 AM - 12:30 PM

Hosted by Ogilvy

BFI Southbank: Stage Two South Block London SE1 8XT




This session will NOT be available on SMW Insider Live or OnDemand.

In a world where celebrity influencers can command six figure sums – often with debatable business impact – it has never been more important to define a new, strategic approach to finding influencers. Marketers have been talking about influence and influencers since the dawn of media, but today’s connected world has triggered a paradigm shift in who, what and where encourages consumers to recognize, choose or advocate brands.

Join Oglivy’s Victoria Partridge and Chris Walts as they reveal how to navigate the ‘wild-west’ of the influencer landscape and how brands can leverage new tools combined with clear strategic thinking pinpoint their influencer goldmine.


Venue & Location

BFI Southbank: Stage Two

South Block
London, SE1 8XT





Social Media Week

11:45 AM - 12:30 PM

Understanding the World of Influence

#SMWinfluence






  • Victoria Partridge

     

    Victoria Partridge

    Associate Director

    Ogilvy

    NewPartridge
  • Chris Walts

     

    Chris Walts

    Associate Director

    Ogilvy

    chriswalts