Unlocking the Social Rhythm: Social Data and its Impact on Planning

Hosted by PHD

  • Thursday, November 15, 2018

  • 2:30 PM - 2:50 PM

  • Venue: QEII Centre: Fleming Stage

  • Category: Data Decision Making



Social platforms have a wealth of available data that is often constrained to insights and executions solely within those platforms. The potential value of that data is far greater and can become central to planning when it is brought up further in the process to be a cornerstone on audience, channel and timing strategies.

In this session, Ashleigh Smith, Head of Social at PHD, will present the agency’s bespoke Rhythms planning method which unlocks the value of social data and uses it as a fundamental planning tool. It will demonstrate how social data is analysed and brought to life through a clear and simple visual approach. It will then showcase how this is used in association with wider data points to form the basis of audience and channel strategy in addition to campaign phasing. Once the strategy is set this is then brought to life via multiple channels both online and off.

Attend this session and learn how:

  • Social data can be used to create a fuller picture of who your audience is
  • This data can help build the foundation of audience strategy and channel planning
  • This social insight driven planning can be then brought to life across multiple channels

Event Location



Social Media Week

Unlocking the Social Rhythm: Social Data and its Impact on Planning

November 15, 2018 - 2:30 PM - 2:50 PM

Hosted by PHD




Ashleigh Smith

Ashleigh Smith

Head of Social, PHD