The wearable technology revolution is here. With its tight relationship with the Internet of Things, many insiders have designated wearables for business as the next big thing. These devices – projected to sell 100 million units by 2016 – will open up a whole new world of data gathering, branding, and storytelling possibilities for brands. Even before wearable technology gains widespread popularity, companies are devising ways to deliver marketing messages directly to the “wearable consumer” who don watches, glasses and headgear that double as computers.
In this session, Kei Shimada of Dentsu Tokyo will share what you need to know about how wearable technology will impact your brand. Shimada will explore the rise of wearable technologies in sectors like health, sports, fashion and lifestyle, and examine the best approaches for brands looking to design new experiences that embrace wearables.