Political and cultural wars are raging across the western world. As a result, social media and marketing professionals are increasingly finding themselves on the front line. Faced by increasingly demanding audiences, they are having to break down the siloes between marketing, corporate communications, government relations and even legal departments to ensure their brands are equipped to navigate 2018’s choppy waters.
Brands are having to ask themselves hard questions like “where do we stand on hot button issues like immigration, LGBT rights or even Brexit? Should we keep our heads down or become corporate activists?”
NGOs, eager to make policy change happen, are focused on using creativity and technology to channel the mounting energy of this new class of “European everyday activists,” people who were once apolitical and disengaged but are now fired up, ready to act and eager to see where their favorite brands stand.
And from that school of everyday activism a new category of self-made political influencers is taking to social (and to the streets), adding fuel to the already fiery debates of the day.
Attend this session and learn:
- How social media and marketing professionals are breaking down siloes within companies to make sure their strategies are fit-for-purpose in times of seismic political and cultural change
- How NGOs are harnessing emerging communities of “European Everyday Activists” and drive them to action on political and cultural issues
- How self-made political influencers are using digital and social to shape the debates that are shaping our world
- How to find the right mix of creativity and technology to aid your own efforts to engage European everyday activists