All 70 Speakers


Joel  Backaler

Joel Backaler

Managing Director, Frontier Strategy Group

Joel Backaler

Managing Director, Frontier Strategy Group

Joel Backaler is a global marketing strategist, author, and international keynote. He is the Managing Director at Frontier Strategy Group, a member of the National Committee on US-China Relations and the award-winning author of “China Goes West.”

In September 2018, Backaler will release his second global marketing book, also published with Palgrave Macmillan called “Digital Influence.” Digital Influence explores how businesses and other organizations can incorporate influencer marketing into their global strategy by tapping into the voices of local key opinion leaders and trendsetters to bring their products and services to market in an authentic, locally relevant manner.

His thought leadership has been featured in Forbes, BBC, and The Financial Times. He has worked with many of the world’s top global brands, including: The Coca-Cola Company, Johnson & Johnson, Philips, Cisco, HP, and Danone. He has also advised companies from emerging markets on their globalization efforts.

Upcoming Session

Jonathan  Barrett

Jonathan Barrett

Managing Director, Europe, Dataminr

Jonathan Barrett

Managing Director, Europe, Dataminr

Jonathan Barrett has over 25 years experience in the tech industry and is passionate about transforming businesses that have the potential to change the world. Prior to joining Dataminr, Jonathan worked for technology leaders such as Cisco, Dell, Juniper Networks, Avaya and Microsoft building their sales teams and driving strategic growth in sectors such as finance, technology, cloud and hybrid IT.

Jonathan joined Dataminr in April 2018 as European Managing Director. In this role, he has a mandate to build strategic partnerships, champion customer engagement and evangelise about the possibilities of AI, machine learning and real-time insights for businesses across Europe.

Dataminr is a global real-time information discovery company that identifies high-impact events and critical breaking information long before it’s in the news.

Recognised as one of the world’s leading businesses in AI and Machine Learning innovation, Dataminr is pioneering groundbreaking technology for detecting, classifying, and determining the significance of public information in real time. Dataminr is an official Twitter partner.

Upcoming Session

Tom  Beattie

Tom Beattie

Head of Animation and Childrens, Tiger Aspect Productions

Tom Beattie

Head of Animation and Childrens, Tiger Aspect Productions

Tom is Head of Animation and Childrens for Tiger Aspect Productions and currently series producer of the animated Mr Bean series.

Tom started his career in advertising as a creative before moving into live action film production. After managing commercial and pop promo productions for various bands and brands from U2 to Pot Noodle, Tom transferred his skills to animation and children’s TV production. Tom joined Tiger Aspect in 2001 and has been involved in all of Tiger Aspect’s children’s programming output, working across every aspect of production from development to delivery and beyond. Credits include: Bosom Pals, Mr Bean: The Animated Series, Charlie and Lola and Tinga Tinga Tales.

Upcoming Session

Making Mr. Bean Social

Hosted by Endemol Shine Group
Wednesday, Nov 14 2:50 PM
Tom  Berry

Tom Berry

CEO, Chameleon

Tom Berry

CEO, Chameleon

Tom Berry is CEO of Chameleon, an independent communications and PR consultancy that specialises in the technology sector. Chameleon was named B2B Agency of the Year, Best Agency to Work For and Technology Consultancy of the Year in 2018. Before joining Chameleon, Tom was a business and technology journalist, winning multiple awards for his writing.

Upcoming Session

Jamie  Bolding

Jamie Bolding

Founder & CEO, Jungle Creations

Jamie Bolding

Founder & CEO, Jungle Creations

Jamie Bolding is the Founder & CEO of Jungle Creations, a media company for the social age, specialising in creating video content that is distributed to its online community of over 60 million followers. The company produces campaigns for clients including Baileys, McDonalds, WWF and Virgin, and in 2017 they generated the most Facebook video views for brands of any other publisher in the UK.

Upcoming Session

You’ve Got the Audience, Now What?

Hosted by Jungle Creations
Friday, Nov 16 2:30 PM
Antonia  Bonello

Antonia Bonello

Associate Creative Director, BuzzFeed

Antonia Bonello

Associate Creative Director, BuzzFeed

Antonia Bonello is an Associate Creative Director for BuzzFeed UK. She joined the company in 2014 after her BuzzFeed commissioned ‘14 Most Brutal Deaths In Game Of Thrones As 8-Bit GIFs’ animation went viral. Antonia works closely with brands to create engaging content on BuzzFeed’s platforms, including Facebook, Instagram and Snapchat, leading the design, animation, illustration, photography, and interactive game content. Antonia was shortlisted in The Drum’s 50 under 30 and Campaign’s 30 under 30 this year.

Upcoming Session

BuzzFeed Presents: How to Remain Agile and Nimble in the Platform Space

Hosted by BuzzFeed
Wednesday, Nov 14 12:00 PM
Bogdana  Butnar

Bogdana Butnar

Head of Strategy, Poke London

Bogdana Butnar

Head of Strategy, Poke London

Bogdana is in charge of Poke London’s strategic output leading its strategy and data analysis teams. Before joining Poke, Bogdana worked as an Industry Manager at Google. Her experience includes work with leading brands in telecommunications, manufacturing and retail, having delivered work for EE, Nestle, Heineken, Coca-Cola and others. Her interests include paradigmatic changes in the field of content management systems, the semiotics of social media interaction and the wider field of service design.

Melissa  Chapman

Melissa Chapman

Chief Content Officer, Jungle Creations

Melissa Chapman

Chief Content Officer, Jungle Creations

Melissa Chapman is Chief Content Officer at Jungle Creations and oversees the company’s content strategy across all formats and platforms. Melissa joined Jungle Creations in January 2016, becoming the company’s third employee. Since then, she has overseen the content team’s growth from one to 75 people, building 12 new teams across London, New York and LA whilst growing Jungle Creations audience from one million to over 85 million followers and leading the business to become the most viewed company on Facebook (Tubular Labs, June 2018). Today Melissa continues to ensure the growth and development of Jungle Creations online communities whilst managing the launch of the company’s original programming and offline ventures including e-commerce businesses. In 2018 Jungle Creations won a number of prestigious industry awards whilst Melissa was honoured as ‘Publishing Executive of the Year’ at the Digiday Media Awards Europe.

Upcoming Session

ROUNDTABLE: Effectively Grow and Engage Your Audience

Hosted by Jungle Creations
Thursday, Nov 15 9:30 AM
Rowan  Collinson

Rowan Collinson

Senior Social Media Producer, BBC Radio

Rowan Collinson

Senior Social Media Producer, BBC Radio

Rowan is a senior producer for BBC Radio where he oversees the social media output of Radio 2 and 6 Music. He’s a double Sony Gold Award winner for his work developing programme formats fusing social media and audio and is currently working on social media strategy for the launch of BBC Sounds, the BBC’s brand new audio service.

Upcoming Session

Tap For Sound: Can Audio Ever Be Shareable On Social?

Hosted by BBC
Friday, Nov 16 10:50 AM
Andrew  Crofoot

Andrew Crofoot

Head of Digital Distribution & Partnerships, Endemol Shine Group

Andrew Crofoot

Head of Digital Distribution & Partnerships, Endemol Shine Group

Andrew has over 15 years of experience driving business development, strategy, and deal-making for digital and traditional entertainment companies.

Hailing from Los Angeles, Andrew joined Endemol Shine Group in London in November 2015 and is Head of Digital Distribution and Partnerships. ESG is the world’s largest independent production group, creating world class content for all platforms, and produces global hits such as MasterChef, Big Brother, Deal or No Deal, Your Face Sounds Familiar, and scripted titles such as Black Mirror, Peaky Blinders and Broadchurch. Andrew develops new relationships with key digital and television platforms and expands current partnerships in order to distribute the company’s huge international catalogue of TV and digital-first series. Current partners of focus include Facebook, Google, Amazon, Roku, Twitter and Netflix.

Prior to joining Endemol Shine, Andrew looked after media business development for Yahoo! in Los Angeles, acquiring video content executing off-platform distribution partnerships with partners such as Live Nation, The New York Times, Paramount and Fox. Previously, Andrew worked for Universal Music Group, where he licensed the global music catalogue to film studios, TV producers, and mobile and app developers for use in their productions and worked with hundreds of well-known artists such as Lady Gaga, Eminem, Justin Bieber, Kanye West and Rihanna. Andrew spent the early days of his career founding a start-up that specialized in television news talent representation throughout the US.

Upcoming Session

Making Mr. Bean Social

Hosted by Endemol Shine Group
Wednesday, Nov 14 2:50 PM
Thomas  Curwen

Thomas Curwen

Integrated Manager - Social, Huawei

Thomas Curwen

Integrated Manager - Social, Huawei

 

Upcoming Session

Toby  Daniels

Toby Daniels

Founder & Executive Director, Social Media Week

Toby Daniels

Founder & Executive Director, Social Media Week

Toby is the Co-Founder and CEO of Crowdcentric Media and Founder and Executive Director of SMW.

In 2009 Toby founded Social Media Week, a leading news platform and worldwide conference that takes place in 20+ countries around the world. SMW’s mission is to curate and share the best ideas, innovations and insights into how social media and technology are changing business, society and culture around the world.

Prior to Crowdcentric, Daniels was the Managing Director of Online Creative Communications, a London based digital agency which he managed for 7 years.

As a thought leader on a range of topics at the cross-section of media, technology and communications, Toby has been featured extensively in mainstream and trade media, including articles on CNN.com, The NY Times, The Next Web, Huffington Post, BBC, PSFK and Fast Company. He speaks regularly at conferences and has given talks at PdF Latin America in Santiago Chile, Social Media Brazil in São Paulo, PDMA’s Co-Creation Conference, Phoenix, SXSW, Austin and Digital Hollywood, Los Angeles. In 2013, The Next Web named Toby as one of New York’s 50 NYC Tech Entrepreneurs You Need to Know About.

In 2014 Toby co-curated the book On! The Future of Now, with the proceeds going towards supporting clean water projects in the developing world.

In addition to his professional endeavors, Toby is also a passionate contributor to a number of non-profit organizations, including CampInteractive, whose mission is to inspire and equip underserved students with the skills in computing, leadership, and professionalism needed to thrive in the Internet economy and beyond.

Upcoming Session

The Mobilization of Social Change: The Power is in Our Hands

Hosted by Social Media Week
Thursday, Nov 15 10:30 AM

Social Media Without Prejudice with June Sarpong MBE

Hosted by Social Media Week
Wednesday, Nov 14 2:30 PM

Think Forward: The Key Trends to Know for 2019

Hosted by We Are Social
Friday, Nov 16 2:50 PM

Opening Remarks with Founder & Executive Director of Social Media Week

Hosted by Social Media Week
Wednesday, Nov 14 10:20 AM
Neil  Davidson

Neil Davidson

Managing Director, HeyHuman

Neil Davidson

Managing Director, HeyHuman

Neil joined HeyHuman in 2008. He established the agency’s strategic offer and developed its new positioning, built on the agency’s proprietary study into new brand relationships.

Neil has led, launched and re-positioned agencies in the UK and in Europe, including being a Board member of Rainey Kelly Campbell Roalfe/Y&R, Strategic Planning Director of The Farm and Managing Partner of Rapp.

Ten years into his agency career, he undertook an MA in creative writing/semiotics at Brunel University. As he delved further into semiotics he turned to neuroscience and the user-friendly discipline of neuromarketing.

He’s since harnessed that to inform HeyHuman’s BrainKind approach to creative and understanding of the relationships people have with brands. Neil has a firm understanding of what people actually want from a brand and the business acumen to deliver it to them.

Neil also speaks and reports back on neuroscience from global conferences such as SXSW, Digital Enterprise Festival, Chartered Institute of Marketing.

Upcoming Session

Jose de Cabo

Jose de Cabo

Co-Founder, Olapic (Monotype family)

Jose de Cabo

Co-Founder, Olapic (Monotype family)

Based in Olapic’s European headquarters in London, Cabo is spearheading the company’s global expansion. Drawing on his extensive global consulting background, Cabo and his team successfully introduced Olapic’s earned content technology to the European market and works closely with top brands. Born in Madrid, Cabo holds undergraduate degrees from Dublin City University and ICADE University and an MBA from the Columbia School of Business in New York City, where he and his co-founders received recognition and capital from the Eugene M. Lang Entrepreneurial Initiative Fund. Cabo has been featured extensively in the press and is frequently invited to present at trade conferences on the future of e-commerce and content marketing.

Upcoming Session

ROUNDTABLE: Work with Influencers and Influencer Campaigns

Hosted by Monotype
Thursday, Nov 15 9:30 AM
Rachelle  Denton

Rachelle Denton

Senior Creative Strategist , BBC Creative

Rachelle Denton

Senior Creative Strategist , BBC Creative

Rachelle Denton has been empowering brands to reach their strategic potential for over 10 years. Shortlisted for Social and Influencer Cannes Lion in 2018, she is renowned in the entertainment industry for her deep understanding of audience conversation drivers. Rachelle’s infectious enthusiasm for driving transformation through social & content strategy has been implemented across clients such as Warner Bros., Pottermore, Nando’s, Jimmy Choo, ASOS and 10 Downing Street. Day to day she coaches the people driving disruptive campaigns, mentors women in STEM, is currently consulting for the BBC. Rachelle is also the founder of The Storm Collective who provide entertainment strategy and implementation, powered by creatives.

Upcoming Session

ROUNDTABLE: Effectively Grow and Engage Your Audience

Hosted by BBC & The Storm Collective
Wednesday, Nov 14 9:30 AM
Charlotte  Dixon

Charlotte Dixon

Joint-Head of Social Content Lab, MOFILM

Charlotte Dixon

Joint-Head of Social Content Lab, MOFILM

Charlotte Dixon is a Media Strategist who has cut her teeth working on social content for some of the world’s biggest brands. Starting as a social media executive, she quickly progressed to running the media strategy for global branded content campaigns for the likes of Airbnb, Emirates and Accenture. She now is the Joint-Head of MOSTUDIO, the social division of branded content company MOFILM.

Upcoming Session

Anna  Doble

Anna Doble

Digital Editor, BBC World Service

Anna Doble

Digital Editor, BBC World Service

Anna is Digital Editor at BBC World Service, leading online strategy, social, video and podcast adventures for their programmes in the English language. She’s a former digital editor at BBC Radio 1’s Newsbeat and Channel 4 News, has been listed by journalism.co.uk as one of the top 50 female digital innovators in the UK and named in the h100 Hospital index of influential people in the creative industries.

Upcoming Session

Tap For Sound: Can Audio Ever Be Shareable On Social?

Hosted by BBC
Friday, Nov 16 10:50 AM
Ian  Edwards

Ian Edwards

Planning Director, Northern Europe, Facebook

Ian Edwards

Planning Director, Northern Europe, Facebook

Ian is Planning Director at Facebook. He was the first comms planner at Facebook globally. Prior to this, Ian spent 14 years working as the head of strategy at some of the biggest agencies in London working on accounts as diverse as the Government, Lloyds Banking Group, Virgin Money, The National Lottery, AB Inbev, P&G, The Post Office Financial Service, Hiscox Insurance, IKEA, Orange, Diageo, Coca-Cola among others. Ian has recently had his paper “I believe in the Darwinian Evolution of brands” published in the book “What is a 21st Century Brand? New thinking from the next generation of agency leaders”. He also writes for Admap and the Huffington Post.

Upcoming Session

Community, Opportunity, and Responsibility

Hosted by Facebook
Wednesday, Nov 14 10:30 AM
Dr Geraint  Evans

Dr Geraint Evans

Marketing Consultant,

Dr Geraint Evans

Marketing Consultant,

Dr Geraint Evans is an award winning international marketing professional, board advisor and academic researcher. He has held a variety of global marketing leadership roles and delivered work for brands such as ODEON Cinemas Group, Virgin Media, Tesco, Boots and Whitbread.

Geraint’s focus areas for writing and speaking are emerging trends in customer behaviour, all things digital, brand marketing and product innovation

Upcoming Session

Betsy  Fast

Betsy Fast

Executive Director of Digital Editorial Strategy, Hearst UK

Betsy Fast

Executive Director of Digital Editorial Strategy, Hearst UK

Betsy Fast joined Hearst UK in April 2017 in the newly created role of Executive Director of Digital Editorial Strategy, Hearst Digital Media. Her remit is to cultivate editorial excellence and drive digital audience growth across 13 of Hearst UK’s websites, including Cosmopolitan, ELLE, Digital Spy and Esquire.

Before relocating to London for her new role, Betsy served as Partnerships Director for Hearst Digital Media in the U.S., where she led Hearst’s ongoing partnership with A+E Networks. Prior to that, she spent four years as site director of Seventeen.com. Under her leadership, Seventeen’s site traffic grew to over four million unique monthly visitors and climbed to the number one spot in ComScore’s teen category.

Betsy has extensive editorial experience. Before joining Hearst she was Editor-in-Chief at Dosomething.org – one of the largest organisations supporting teens and social change in America – where she turned around performance and dramatically improved revenue streams. Before completing five years as a Senior Editor at Instyle.com, Betsy cut her teeth on Bauer Publishing teenage titles; Twist and J-14.

Upcoming Session

A Year’s Worth of Video Evolution

Hosted by Hearst
Wednesday, Nov 14 10:30 AM
Joe  Federer

Joe Federer

Head of Brand Strategy, Reddit

Joe Federer

Head of Brand Strategy, Reddit

As the founding member of Reddit’s Brand Strategy team, Joe has paved the way for ad creative on Reddit with campaigns like Audi’s Think Faster series and Wieden+Kennedy’s Cozmo Lost in Reddit. Having led social media teams at Energy BBDO and Ketchum PR, his campaigns have performed among the top 95th percentile in Facebook advertising studies. With an anthropological approach to social media, Joe’s expertise is in finding the most impactful, organic ways to build affinity between brands and communities.

Upcoming Session

Meme-ology 101: The New Digital Language

Hosted by Reddit
Thursday, Nov 15 10:30 AM
Janes  Fieldsend

Janes Fieldsend

CMI Manager, L'Oréal

Janes Fieldsend

CMI Manager, L'Oréal

Jane currently works in the consumer intelligence team at L’Oréal, the world’s leading beauty company. She has leveraged social insights and new technologies to further enrich consumer understanding within the business. Jane was a key driving force behind the implementation and rollout of the social analytics solution, Netbase across the business, utilising social listening to bring new insights on brand health, competitor intelligence, campaign success, category trends and consumer behavioural shifts.

Upcoming Session

Aaron  Goldman

Aaron Goldman

Chief Marketing Officer, 4C

Aaron Goldman

Chief Marketing Officer, 4C

Aaron Goldman is Chief Marketing Officer at 4C, a data science and media technology company. Sitting at the intersection of TV and social, 4C improves marketing effectiveness and efficiency. Clients include brands, agencies, media companies and content owners like eBay, Resolution Media, NBC and Sony Pictures.

Well-known in the industry for his freestyle flow and propensity to talk about himself in 3rd person, Goldman has been running the digital marketing rap game for more than 15 years.

Prior to 4C, Goldman was CMO at Kenshoo, a leading enterprise marketing software company, for nearly 5 years. Of all his accomplishments during this time, Goldman is most proud of turning Kenshoo into multiple parts of speech, with such taglines as Kenshoo Do It? I Kenshoo, Can You? And How Do You Kenshoo?

Previously, Goldman founded Connectual, a digital marketing consulting and matchmaking firm. Before that, he was VP Marketing and Strategic Partnerships at Resolution Media, a digital marketing agency that makes it rain under the Omnicom umbrella. And in the early days, Goldman managed U.S. Midwest sales for MaxOnline, an ad network that was rolled up into IAC. He sold a lot of pop-ups.

Goldman is also the author of Everything I Know about Marketing I Learned from Google (McGraw-Hill 2010).

When he’s not busy Googling himself, Goldman is running around Chicago with his wife, Lisa, daughter, Eliara, and twins, Ethan and Mila.

Upcoming Session

Paul  Greenwood

Paul Greenwood

Head of Research & Insights, We Are Social

Paul Greenwood

Head of Research & Insights, We Are Social

Paul Greenwood leads the Research & Insight team at We Are Social in London. He is responsible for developing social insight and measurement standards across the agency’s clients – including adidas, Disney Studios and the European Union – which enable accurate modelling of their ROI. Paul also oversees the set up and management of large research projects and global measurement frameworks for clients, to ensure consistency in reporting and insight generation across multiple markets – while simultaneously sharing knowledge and best practices.

Upcoming Session

Think Forward: The Key Trends to Know for 2019

Hosted by We Are Social
Friday, Nov 16 2:50 PM
Nadine  Heggie

Nadine Heggie

Vice President, Global Partnerships, National Geographic Partners Europe & Africa

Nadine Heggie

Vice President, Global Partnerships, National Geographic Partners Europe & Africa

As Vice President for National Geographic Partners Europe & Africa, Nadine Heggie is responsible for all global commercial partnerships across the region.

National Geographic Partners is an expanded joint venture combining National Geographic’s world-class media, content and experiences with 21st Century Fox scale and expertise in building global media brands. The commercial assets under the National Geographic brand include Television channels, magazines, digital and social media platforms, books, children’s media, travel and licensing & merchandising. Almost one third of proceeds made are reinvested back into the National Geographic Society, to expand the Society’s mission activities in conservation, exploration and education.

Joining the organisation in 2006, Heggie has held a number of roles internally, beginning her National Geographic career managing international partnerships for the various magazine titles within the group. This included the flagship title National Geographic, National Geographic Traveller and NG Kids, alongside NationalGeographic.com before expanding into her current role in 2016.

With over 20 years of international media experience, prior roles include International Sales Director at TIME Magazine, leading the international and UK sales team with commercial responsibility for partnerships across international editions, developing cross platform opportunities with multiple Time Warner brands, including Fortune and CNN. Previous roles include Client Services Manager at Financial Times.

Upcoming Session

Thumb-Stopping Social Storytelling

Hosted by National Geographic
Wednesday, Nov 14 2:50 PM
Alex  Hogan

Alex Hogan

Partner, Etic Lab

Alex Hogan

Partner, Etic Lab

Alex Hogan has a BSc in Physics and research interests in Artificial Intelligence, Computational Reasoning, Propaganda and Online Communities. He has almost a decade of experience in managing and contributing to Big Data and backend development projects. His work has been in creating tools for collective action, the ethics of augmented decision making and modelling online tracking networks. In the COMPROP project at the Oxford Internet Institute Alex has built automated Social Media accounts and contributed to analysing the political economy of the manipulation of Social Media algorithms.

Saskia  Jones

Saskia Jones

Data Strategy Director - Partner, Bartle Bogle Hegarty

Saskia Jones

Data Strategy Director - Partner, Bartle Bogle Hegarty

Saskia started her career at social and digital agency, Deep Focus London, where she cut her teeth on providing strategic insight and measurement for clients such as Tesco Mobile, Renault & Sky.

During her five years at BBH, she’s built up the social and digital data offering. In doing so, developed world first brand measurement and embedded data and insight all the way through the creative process, informing and optimising our most effective and award winning work, across Tesco, KFC & Virgin Media.

Upcoming Session

Brands Not Hot

Hosted by Bartle Bogle Hegarty
Wednesday, Nov 14 2:30 PM
Kevin  Joyner

Kevin Joyner

Director of Planning & Insight, Croud

Kevin Joyner

Director of Planning & Insight, Croud

Kevin Joyner leads planning and analytics at Croud, a global digital marketing agency powered by the best talent, custom-built tech and the world’s first crowd-sourced network of digital experts, known as ‘Croudies’.

Since joining Croud in 2015, Kevin has been instrumental in driving forward Croud’s analytics proposition; taking it from an internal-only service to a global analytics proposition operating in over 100 markets, and servicing clients including IWG, Virgin Trains, and Aldermore. Kevin has previously worked in analytics at the BBC, Harvest Digital and Millward Brown.

Upcoming Session

ROUNDTABLE: Use Data to Make Better Decisions

Hosted by Croud
Wednesday, Nov 14 9:30 AM
Shaun  Keaveny

Shaun Keaveny

Breakfast Show Presenter, BBC Radio 6 Music

Shaun Keaveny

Breakfast Show Presenter, BBC Radio 6 Music

Shaun W. Keaveny is the current host of BBC Radio 6 Music’s Breakfast Show where over one million people a week listen to his mix of irreverent humour, middle age shout-outs and “seemingly limitless supply of audio clips of Jeremy Vine” (inews.co.uk). Shaun is also an accomplished stand up comedian and has recently hosted his very own original podcast series – Show and Tell – for Spotify.

Upcoming Session

Tap For Sound: Can Audio Ever Be Shareable On Social?

Hosted by BBC
Friday, Nov 16 10:50 AM
Brett  Kobie

Brett Kobie

SVP & Director, EMEA Digital Public Affairs Lead, FleishmanHillard

Brett Kobie

SVP & Director, EMEA Digital Public Affairs Lead, FleishmanHillard

Brett Kobie leads FleishmanHillard’s Digital Public Affairs offering across the EMEA region, which works across sectors to combine deep political and policy expertise with innovative, creative communications. A seasoned transatlantic public affairs professional and strategic digital communicator, Brett has split the last 15 years across private sector, government and non-profit roles in Brussels and New York. He also sits on FleishmanHillard’s global social & innovation leadership team.

Upcoming Session

Why Everyone Who Works in Social Media Now Works in Politics and WHY It Matters

Hosted by FleishmanHillard Fishburn
Friday, Nov 16 2:50 PM
Shweta  Kulkarni Van Biesen

Shweta Kulkarni Van Biesen

Head of Internal Communications EMEA, Bridgestone

Shweta Kulkarni Van Biesen

Head of Internal Communications EMEA, Bridgestone

Shweta Kulkarni Van Biesen is the Head of Internal Communications at Bridgestone overseeing communications to a diverse group of 18.000 employees across EMEA. Shweta has over 14 years’ of experience in leadership communications, employee engagement, media relations and public affairs. She is a board member of the European Association of Communication Directors. Prior to joining Bridgestone, Shweta worked at MedTech Europe trade association representing the medical technology companies in Europe and Johnson & Johnson.

She holds a Bachelor’s degree in Computer Science and Master’s degree in Communication & Information Studies from Rutgers University, New Brunswick.

Upcoming Session

Why Everyone Who Works in Social Media Now Works in Politics and WHY It Matters

Hosted by FleishmanHillard Fishburn
Friday, Nov 16 2:50 PM
David  Levin

David Levin

Creative Director, That Lot

David Levin

Creative Director, That Lot

David is Creative Director of social content agency, That Lot, which he founded with writer/director/Twitter-obsessive, David Schneider. He creatively drives the social output of their clients, which include Channel 4, Nando’s, B&Q, HSBC and The Apprentice. David’s foray into social came by way of setting up a spoof Twitter account for his local pub, @the_dolphin_pub, which attracted a cult following, won Time Out’s ‘Best London Twitter’ and led to David being asked to tweet for numerous brands and broadcasters including BBC One’s The Voice, which broke BBC records for engagement. David specialises in nailing tone of voice and creating highly shareable social formats, both of which have contributed towards That Lot recently winning Social Agency of the Year and some major wins for clients, such as making Channel 4 the most viewed UK broadcaster on Facebook.

Upcoming Session

A Guide to Creating and Landing Video on Social

Hosted by That Lot
Thursday, Nov 15 12:20 PM
Digby  Lewis

Digby Lewis

Executive Director, Content, iris

Digby Lewis

Executive Director, Content, iris

On paper, far too old to still be kicking around the world of social media, Digby has somehow managed to keep pace with the relentless evolution of platforms and content formats. Now leading the charge for Iris’ global roster of clients, he works alongside platform specialists, social creators and even a few healthily skeptical editorial hounds, to make the next big thing none of us have heard of yet.

Upcoming Session

The Next Generation Game: Are You Smarter Than A Social Media Expert?

Hosted by Iris & Groovy Gecko
Thursday, Nov 15 10:50 AM
Amy  Luca

Amy Luca

President, theAmplify

Amy Luca

President, theAmplify

Amy is the President of theAmplify, a global influencer marketing, and content technology firm that is part of the You & Mr Jones Group. Prior to leading theAmplify, she worked on some the world’s biggest brands agency-side with roles including General Manager of Y&R Sydney, Business Director of Y&R Shanghai as well as positions at TBWA/Chiat/Day and Grey Group. She is also currently Adjunct Professor of Digital Marketing for the Executive MBA program at the University of Southern California, Marshall School of Business.

Upcoming Session

ROUNDTABLE: Future Proof My Strategy for Next Generation Consumers

Hosted by theAmplify
Thursday, Nov 15 9:30 AM
Caroline  Lucas-Garner

Caroline Lucas-Garner

Strategy Director, We Are Social

Caroline Lucas-Garner

Strategy Director, We Are Social

Caroline has worked in the digital industry for almost 15 years and now leads the strategy across key accounts at We Are Social, with a focus on retail and luxury sectors. She acts as the consumer champion, helping clients understand how their brand comms should be crafted to meet customer mindsets and needs in a way that delivers against business goals.

Upcoming Session

Think Forward: The Key Trends to Know for 2019

Hosted by We Are Social
Friday, Nov 16 2:50 PM
Shannon  Maclean Arnott

Shannon Maclean Arnott

Joint-Head of Social Content Lab, MOFILM

Shannon Maclean Arnott

Joint-Head of Social Content Lab, MOFILM

Shannon Maclean Arnott is a digital marketer from South Africa who specialises in content and social media. After starting her career in advertising and film production in Johannesburg, she pivoted into digital at a specialist inbound marketing agency in Cape Town. From there she moved to London, where she has been working as Joint-Head of MOSTUDIO, the social division of branded content company MOFILM.

Upcoming Session

Michi  MacLennan

Michi MacLennan

Director, Social Media Strategy, MerchantCantos

Michi MacLennan

Director, Social Media Strategy, MerchantCantos

Michi has a wealth of experience across social, including at Red Bull as Global Digital Editorial Manager, the BBC, and Barclaycard.

At Red Bull he oversaw digital strategy and planned the launch of several social channels, helping align over 60 country teams in the process and increase the amount of fans and followers to more than 100 million. He used his media background to implement a newsroom approach at Barclaycard which introduced content marketing, while back in the day he launched STV’s first social media channels and produced The Herald’s first ever podcast. As well as this he created innovative interactive guides for the BBC and has written for publications including The Times.

Currently he is MerchantCantos’ first Director for Social Media Strategy, developing their capabilities as a creative corporate communications agency. With clients including HSBC, Philips, and Aviva, this has required adopting bold new approaches for B2B-focussed social media, adding to existing skills with B2C audiences. As well as this he has recently become a trustee for growing water charity Just a Drop, tasked with digital transformation and already examining some exciting new innovations.

Upcoming Session

ROUNDTABLE: Manage Campaigns on a Limited Budget

Hosted by MerchantCantos
Wednesday, Nov 14 9:30 AM
Anthony  Macro

Anthony Macro

Head of Social Advertising, Croud

Anthony Macro

Head of Social Advertising, Croud

Anthony Macro has been working in the social advertising sector for over six years, and now heads up Croud’s social advertising team, working across clients including AA Cars, Hiscox, and Victoria’s Secret. Prior to joining Croud, Anthony was at OMD UK, working on accounts such as McDonald’s, NSPCC, Bacardi and Peugeot.

Upcoming Session

Measuring Paid Social: How to Work Within a Walled Garden

Hosted by Croud
Wednesday, Nov 14 10:50 AM
Charlie  Marples

Charlie Marples

Social Media Insights Manager, Lloyds Banking Group

Charlie Marples

Social Media Insights Manager, Lloyds Banking Group

Charlie works as a Social Media Insights Manager at Lloyds Banking Group, working across Social listening and Social content reporting. Prior to this, he spent the first six years of his career agency-side in digital analytics roles. He worked with multi-disciplinary teams to deliver compelling and effective social strategies for clients across a number of sectors including Tech, FMCG and Retail Banking. Charlie is passionate about how social data can be used to inform marketing strategies and campaign messaging.

Upcoming Session

Aoife  McGuinness

Aoife McGuinness

Neuroscience Advisor, Consultant, HeyHuman

Aoife McGuinness

Neuroscience Advisor, Consultant, HeyHuman

Aoife has previously taken to the stage at Social Media Week with Neil. Following 3 years with HeyHuman on the innovation team Aoife has just completed her Masters degree in Neuroscience at Universitat Pompeu Fabra in Barcelona, and now works as a consultant advising HeyHuman on neuroscience.

Upcoming Session

Brian  McManus

Brian McManus

Creator, Real Engineering YouTube Channel

Brian McManus

Creator, Real Engineering YouTube Channel

Brian McManus is the creator of the “Real Engineering” YouTube channel, an educational documentary channel which focuses on sharing the science and history behind the technology that we use in our daily lives. The Real Engineering channel began life in 2016, and has since amassed 1 million subscribers with an average of 3 million views per month.

Upcoming Session

Building a Community on YouTube: RAF Case Study

Hosted by Digital Voices
Wednesday, Nov 14 4:45 PM
Aleksandra  Melnikova

Aleksandra Melnikova

Head of User Experience, Poke London

Aleksandra Melnikova

Head of User Experience, Poke London

Aleks currently leads the Experience design team at Poke, her role being to drive experience excellence and human-centric approach to challenges, developing key client accounts and being an inspiring leader for the teams.

Aleks is an Experience Design Director bringing the power of connected disciplines into design, research and team management. Being trained in Arts and Product Service Systems design is a combination that enables her to make any project, no matter the size, her playground by creating new methods, tools and approaches, frequently challenging the existing structures and status quo.

Over the last 10 years, she has worked both client and agency side and has led and successfully delivered (digital) experiences for companies like VISA, Lloyds, TSB, SKY, Aviva, VSO, GSK and British Airways.

Jason  Miller

Jason Miller

Global Content Marketing Leader, LinkedIn

Jason Miller

Global Content Marketing Leader, LinkedIn

Jason Miller leads global content and social media marketing initiatives for LinkedIn Marketing Solutions helping marketers understand how to use LinkedIn to achieve their marketing goals and deliver real ROI. He is the author of the Amazon #1 Best Seller Welcome to the Funnel. Previously he was the senior manager of social media strategy at Marketo and responsible for leading the company’s global content and social media efforts. Before entering the B2B space, he spent ten years at Sony developing and executing marketing campaigns around the biggest names in music. When he is not building campaigns, creating remarkable content, and tracking the ROI of social, he is winning awards as a concert photographer, singing 80’s metal karaoke, and winning at Seinfeld trivia.

Upcoming Session

How LinkedIn Uses LinkedIn for Marketing

Hosted by LinkedIn
Friday, Nov 16 2:30 PM
Jillian  Ney

Jillian Ney

Digital Behavioural Scientist, Dr Jillian Ney Ltd

Jillian Ney

Digital Behavioural Scientist, Dr Jillian Ney Ltd

Dr Jillian Ney is the UK’s first Dr of Social Media and a Digital Behavioural Scientist, author and speaker. In her work, she analyses social data to find out how people make decisions to help clients optimise their marketing, sales and innovation initiatives.

Dr Jillian is the founder of The Social Intelligence Lab – The SI Lab, the first content site and community 100% dedicated to the analysis of social data and implementation of social media insights.

Her work has been presented at NATO, BBC Social Media Week, Social and Mobile World, and TEDx. Her first co-authored book Advanced Marketing Management will be published by Kogan Page in November 2018.

Upcoming Session

ROUNDTABLE: Use Data to Make Better Decisions

Hosted by The Social Intelligence
Thursday, Nov 15 9:30 AM
Tara O'Donnell

Tara O'Donnell

Managing Director, UK, Text100

Tara O'Donnell

Managing Director, UK, Text100

Tara O’Donnell has 20 years of consumer and corporate communications experience and joined Text100 UK in 2014 as Managing Director. In addition to managing the business, Tara is the global client lead for Kodak Alaris and Lebara. Prior to joining Text100 UK, Tara launched and led Text100͚s North American consumer practice for 8 years which included crafting strategies and providing counsel for clients such as MTV, Shazam, British Airways, Vimeo, KAYAK.com and many others. Immediately before joining Text 100, Tara spent five years leading North American Corporate Communications for Samsung Electronics, playing a pivotal role in shaping Samsung͚’s brand identity as a digital technology leader in the U.S., Canada and Mexico.

Upcoming Session

AI vs Humanity: Who Will Win?

Hosted by Text100
Thursday, Nov 15 4:00 PM
Amy  Orben

Amy Orben

College Lecturer & DPhil Candidate, University of Oxford

Amy Orben

College Lecturer & DPhil Candidate, University of Oxford

Amy is an experimental psychologist and College Lecturer at the University of Oxford, investigating the effects of social media and other digital technologies on well-being and human sociality. Using innovative methods and data-driven research, her work has questioned popular assumptions about social media use and its effects. Alongside her research, she regularly contributes to policy conversations and debates in the media.

Upcoming Session

Social Media and Well-Being: Rethinking the Scientific Evidence

Hosted by Socia Media Week
Thursday, Nov 15 4:00 PM
Gareth  Owens

Gareth Owens

Managing Director, UK, Linkfluence

Gareth Owens

Managing Director, UK, Linkfluence

Gareth Owens has over 15 year’s experience working in the UK and US in social media monitoring, analytics and insights.

He enjoys bringing both consultancy, practical expertise and a creative approach to the social media challenges faced by organisations of all sizes.

Upcoming Session

How Social Data Helps Brands to Create Business Opportunities

Hosted by Linkfluence
Wednesday, Nov 14 12:20 PM
Michael (MJ) Paradiso

Michael (MJ) Paradiso

VP, EMEA, NetBase

Michael (MJ) Paradiso

VP, EMEA, NetBase

MJ is the VP of EMEA at NetBase, an award-winning social analytics platform. He is an innovation driven leader with a proven record of 8+ years’ experience in consultative B2B SaaS sales, team management, and sales leadership. He is passionate about people, motivated by big ideas, and driven to succeed.

Upcoming Session

Kitty  Parry

Kitty Parry

Founder & CEO, Social Media Compliance

Kitty Parry

Founder & CEO, Social Media Compliance

Kitty Parry is a serial entrepreneur with deep experience in the regulatory and compliance spaces. In 2014, Kitty was recognised as a Young Global Leader by the World Economic Forum for her entrepreneurial success.

She is now Founder and CEO of Social Media Compliance, an enterprise data security solution with patent-pending technology. The next generation platform uses Machine Intelligence to enable globally regulated organisations to safely utilise corporate and personal digital communications. Built from a deep understanding of global regulation and law, the solution is used by regulators and regulated organisations that grapple with the spectrum of global regulation surrounding social media and digital usage.

Prior to founding Social Media Compliance, Kitty worked at WPP as part of a team designed to help listed clients boost share prices. She then started Templars Communications, a strategic communications firm specialising in financial services. Many of Kitty’s clients were London’s best-known investment boutique firms. In 2013, she founded the Social Media Charter, an organisation that provides firms and regulators social media compliance guidance.

Kitty regularly speaks about regulation, cyber security, digital and social media, and has spoken on World Economic Forum panels at Davos as well as on the BBC, Radio 4 and CNBC. She is one of only 17 Brits to ever be nominated as a World Economic Forum YGL.

Upcoming Session

Manideepa  Paul

Manideepa Paul

Social Media Insights Manager, Lloyds Banking Group

Manideepa Paul

Social Media Insights Manager, Lloyds Banking Group

Manideepa works as a Social Media Insights Manager at Lloyds Banking Group. Prior to this, she has over 10 years of experience in social media strategy, planning and analytics. She has worked with Financial services and FinTech companies as well as leading agencies. Manideepa is passionate about social media and enjoys the qualitative aspect of social data and how it can bring a brand closer to real-time consumer insights.

Upcoming Session

Jennifer  Quigley-Jones

Jennifer Quigley-Jones

Founder and Managing Director, Digital Voices

Jennifer Quigley-Jones

Founder and Managing Director, Digital Voices

Jennifer is Founder and Managing Director of Digital Voices, an Influencer Marketing agency in London. They specialise in YouTube and run campaigns for clients like Rolls-Royce, the Royal Air Force and Island Records.

Jennifer also speaks internationally and has featured in publications including Forbes, The Economist and The Independent.

Prior to founding Digital Voices, she worked at YouTube, teaching creators to grow on the platform. Before that, she completed her Master’s at Harvard University in Middle Eastern Studies, on a full scholarship from the Kennedy Memorial Trust.

Upcoming Session

Building a Community on YouTube: RAF Case Study

Hosted by Digital Voices
Wednesday, Nov 14 4:45 PM
Trewin  Restorick

Trewin Restorick

Founder & CEO, Hubbub UK

Trewin Restorick

Founder & CEO, Hubbub UK

Trewin Restorick is the Founder & CEO of Hubbub UK. Previously Trewin created Global Action Plan, the UK’s leading environmental behaviour change charity which he set up in 1993. As CEO Trewin developed award winning sustainability partnerships with organisations such as BskyB, Barts NHS Trust and EON as well as developing a wide range of successful environmental initiatives in schools and communities. Trewin is a frequent commentator on environmental issues including regular slots in Business Green, Guardian Sustainable Business and Sky News. He has been trained by Al Gore as one of his climate change ambassadors

Before starting Global Action Plan, Trewin was Director of Fundraising at Friends of the Earth where he created PaperRound, London’s leading community recycling business. Prior to Friends of the Earth, Trewin worked in the job creation team at Plymouth City Council and also produced a youth TV programme for the BBC called Something Else.

Upcoming Session

Why Everyone Who Works in Social Media Now Works in Politics and WHY It Matters

Hosted by FleishmanHillard Fishburn
Friday, Nov 16 2:50 PM
Dan  Robinson

Dan Robinson

Group Director, Facebook

Dan Robinson

Group Director, Facebook

Dan is a Group Director at Facebook with commercial responsibilities across Facebook, Instagram, Messenger and WhatsApp. He leads several teams partnering with many of the world’s leading brands across multiple sectors to drive business results across the Facebook family of apps and services. In the past 6 years Dan has played a key role in building Facebook’s UK team, growing its advertising business and setting its go-to-market strategy.

He began his career at The Guardian where he spent 3 years before moving to the world’s leading out-of-home advertising company JCDecaux. As a Business Director he helped to launch their rail and retail propositions whilst overseeing many of the company’s leading agency and client partnerships.

In his spare time Dan loves spending time with his family and a healthy mix of yoga, video games, Spotify, Nottingham Forest and the occasional box set binge.

Upcoming Session

Easy Come, Easy Go: The Disruption of Loyalty

Hosted by Facebook
Thursday, Nov 15 12:00 PM
June  Sarpong MBE

June Sarpong MBE

Author, Co-Founder, WIE Network

June Sarpong MBE

Author, Co-Founder, WIE Network

June Sarpong MBE is one of the most recognisable British television presenters and broadcasters. She’s also the co-founder of the WIE Network (Women:Inspiration and Enterprise) and author of Diversify and The Power of Women.

Upcoming Session

Social Media Without Prejudice with June Sarpong MBE

Hosted by Social Media Week
Wednesday, Nov 14 2:30 PM
David  Schneider

David Schneider

Creative Director , That Lot

David Schneider

Creative Director , That Lot

Best known as an actor/writer on TV shows such as I’m Alan Partridge and The Day Today, David Schneider set up That Lot with David Levin in 2013. With around 400,000 followers on Facebook and Twitter, David brings his vast experience as a writer and director of TV and film to That Lot’s video output, as well as supervising its topical, satirical content, such as the Twitter and Facebook feeds for Have I Got News For You. David recently directed Channel 4’s groundbreaking Snapchat drama (a world first) to accompany their new show Ackley Bridge, and remains active in the world of TV and film. He is presently directing the third series of Josh for the BBC, and his latest movie, The Death Of Stalin, co-written with Armando Iannucci, premieres in October.

Upcoming Session

ROUNDTABLE: Rise Above the Noise Through Better Storytelling

Hosted by That Lot
Thursday, Nov 15 9:30 AM

A Guide to Creating and Landing Video on Social

Hosted by That Lot
Thursday, Nov 15 12:20 PM
Rupa Shah

Rupa Shah

Influencer Marketing Regulatory Consultant, Hashtag Ad Consulting

Rupa Shah

Influencer Marketing Regulatory Consultant, Hashtag Ad Consulting

Rupa Shah is an entrepreneur with extensive experience in advertising regulation and compliance.

She is Founder and Director of Hashtag Ad Consulting, a London firm that provides guidance and training on the advertising rules to social media and influencer marketers. Hashtag Ad Consulting takes a unique approach to demystifying advertising regulations across the globe and Rupa works closely with influencers, their managers, ad agencies, tech platforms and brand owners to embed compliance throughout the marketing process and, ultimately, to help brands and influencer marketers protect their reputation.
Prior to founding Hashtag Ad, Rupa worked at the Advertising Standards Authority (ASA) for 13 years, where she developed a keen understanding of the regulatory regime for advertising through her investigative, advisory and compliance roles. As complaints about influencer marketing increased, Rupa developed CAP guidance papers, gave industry presentations and organised seminars on compliance but ultimately recognised the need for a more integrated and tailored approach to avoiding those damaging ASA or FTC rulings … and so, Hashtag Ad was born.

Rupa is a regular guest blogger and podcaster and was recently interviewed by Al Jazeera News on the topic of influencer disclosure and transparency.

Upcoming Session

ROUNDTABLE: Understanding the Regulatory Space

Hosted by Hashtag Ad Consulting
Thursday, Nov 15 9:30 AM

ROUNDTABLE: Understanding the Regulatory Space

Hosted by Hashtag Ad Consulting
Wednesday, Nov 14 9:30 AM
Emily  Shelley

Emily Shelley

Managing Director, Sticky Content

Emily Shelley

Managing Director, Sticky Content

Emily Shelley is a former Press Association journalist and editor turned content professional. She has 20 years of content experience and has overseen content and media strategies for a range of clients, from finance to fashion.

Upcoming Session

ROUNDTABLE: Rise Above the Noise Through Better Storytelling

Hosted by Sticky Content
Wednesday, Nov 14 9:30 AM
Laura  Shephard

Laura Shephard

Senior Social Media Strategist, HeyHuman

Laura Shephard

Senior Social Media Strategist, HeyHuman

Well versed in the science of social media, Laura has over 7 years’ experience leading accounts such as Tesco, Jaguar and Land Rover. In 2018, Laura joined behaviour change agency HeyHuman as Senior Social Media Strategist, taking the lead on Sony Mobile, charged with delivery of a renewed focus on social media effectiveness, measurement and connecting the consumer journey. Additionally, Laura has led social media thought leadership events including a timely panel debate on ‘Social Media: Is it time to log off?’, which brought together leaders from across the agency, client, influencer, public health and media landscape. Next on her agenda is tackling the debate on the role of influencers in driving social media effectiveness.

Laura’s experience of influencer activity spans across FMCG, HE, luxury, and tech sectors. A highly charged and often polarising topic that shows little sign of slowing, now is the time to join Laura to discuss just how effective your influencer strategy could be.

Upcoming Session

ROUNDTABLE: Work with Influencers and Influencer Campaigns

Hosted by HeyHuman
Wednesday, Nov 14 9:30 AM
Annika  Small OBE

Annika Small OBE

Founder and Director, CAST

Annika Small OBE

Founder and Director, CAST

A serial social entrepreneur, Annika Small is co-founder of CAST, a non-profit that accelerates the use of digital technology to drive social change. Age UK, Breast Cancer Care, Centrepoint, Action for Children, Safe Lives, National Childbirth Trust and Parkinsons UK are among hundreds of charities supported by CAST to improve their service delivery.

Prior to CAST, Annika was founding CEO of Nominet Trust, which, under her leadership, invested more than £50m in early-stage ventures that deploy technology for social innovation. Before this, Annika founded Generation Global, which is now operational in 27 countries, bringing together young people from different cultures to learn directly with, from and about each other. Previously Annika was CEO of Futurelab, which uses digital technology to open up education to some of the most disadvantaged and vulnerable young people around the world.

Annika is a trustee of Access, the social investment foundation; a trustee of the John Ellerman Foundation; a non-executive director of Lightful; and a member of the UK government’s Social Action Taskforce. Annika was awarded an OBE in the 2018 New Year’s Honours for services to social innovation and digital technology.

Upcoming Session

The Mobilization of Social Change: The Power is in Our Hands

Hosted by Social Media Week
Thursday, Nov 15 10:30 AM
Ashleigh  Smith

Ashleigh Smith

Head of Social, PHD

Ashleigh Smith

Head of Social, PHD

Ashleigh’s 9-year media career started in 2009 where after completing both a Degree in Psychology at the University of British Columbia and Marketing Management at BCIT she started in a digital strategist role at OMD Vancouver. She then spent three years on cross-channel digital planning and implementation for clients such as Canadian Tourism Commission in the local, national and international markets. Looking to take on new challenges, she pursued an opportunity to move abroad within Omnicom to PHD UK as part of the display team. Over the next four years she worked across key accounts such as Sainsbury’s, Canon, McCain and Expedia ushering her clients into both the age of mobile, programmatic and audience driven planning. In 2016, she wanted to expand her breadth of channel expertise and took on the role of Head of Social within PHD UK. Over the last two and a half years she has championed the growth of social both within the agency and to a wide range of clients which include Volkswagen Group, Sainsbury’s and Warner Bros. in both the London and Manchester offices.

Upcoming Session

Tom  Szekeres

Tom Szekeres

Digital Consultant, Speaker, and Creator, One Small Step

Tom Szekeres

Digital Consultant, Speaker, and Creator, One Small Step

Tom Szekeres is a digital consultant and entrepreneur with a passion for education and bringing new ideas to life. He previously founded This Here, an award-winning social media agency, and has worked with a wide range of brands including EE, eBay, and Barbour. He gives a regular Guardian Masterclass – Advanced Social Media Marketing for Brands – and has taught Digital Marketing at General Assembly, as well as Innovation and Data_in a Day at Decoded. His current focus is on building One Small Step – a weekly challenge to make a simple change, one that will make an outsized impact on the people and planet around us.

Upcoming Session

ROUNDTABLE: Understand Which Content Formats are Right for My Campaign

Hosted by One Small Step
Thursday, Nov 15 9:30 AM

ROUNDTABLE: Gain New Customers and Reduce Cost of Acquisition

Hosted by One Small Step
Wednesday, Nov 14 9:30 AM
Kieley  Taylor

Kieley Taylor

Managing Partner, Global Head of Social, GroupM

Kieley Taylor

Managing Partner, Global Head of Social, GroupM

As Global Head of Social for [m]PLATFORM (part of GroupM), Kieley’s focus is in streamlining operations, disseminating thought leadership, training, best practices, and advocating on behalf of client interests with key publishing partners. She is the lead subject matter expert within social for GroupM clients. In her current role she evangelizes an audience first approach to integrated planning and buying.

Before the global expansion of her role, Kieley had been the US Head of Social. Through her efforts and focus of applying media rigor to social media billings grew significantly YoY.

Kieley originally joined the GroupM family via the MetaVision Media agency where she lead paid social strategy and buying on behalf of Nestle’s 60+ brands in the US.

Prior to GroupM, was Director of the Intent Lab at Media Storm where she grew and oversaw the agencies Search and Social offering. There Kieley was focused on strategy, Kieley delivery, and the application of integrated insights. At Media Storm clients included Entertainment, Tech, Spirits, and Sports.

Upcoming Session

What Digital Trends are Right for Your Brand?

Hosted by GroupM
Wednesday, Nov 14 4:20 PM
Sarah  Taylor

Sarah Taylor

Client Success, CONCURED

Sarah Taylor

Client Success, CONCURED

Sarah Taylor is a London based client services professional and is currently leading Client Success for an award-winning AI-powered content strategy platform.

Over the course of her career, she’s worked with global brands such as Nectar, British Airways, Dell & Marks & Spencer to develop their marketing strategy in CRM, social, search and digital roles. She’s passionate about enabling clients to give their customers meaningful online experiences through the smart use of data and technology, always advocating a client-first approach.

Upcoming Session

ROUNDTABLE: Invest in the Right Marketing Technology Products

Hosted by CONCURED
Wednesday, Nov 14 9:30 AM
Dan  Thomas

Dan Thomas

Communications Consultant, Former Head of External Comms, BT

Dan Thomas

Communications Consultant, Former Head of External Comms, BT

Dan Thomas is a communications expert with 21 years’ experience helping manage, protect and promote the reputation of leading telecoms, media and technology brands, including BT, Sony Ericsson, Opodo and Logica.

Until recently, Dan was Director of Media Relations at BT, the UK’s largest broadband, mobile phone and TV provider. He spent ten years at the FTSE100 telecoms giant as a trusted adviser, providing corporate communications consultancy to the board and executive management team. He’s advised on major moments in BT’s corporate history including the £12.5bn acquisition of EE, the launch of BT Sport and most recently helped tackle the aftermath of the company’s Italian accounting scandal.

Dan has worked PR agency side for the likes of WhiteOaks, Eulogy! and Band & Brown and has also been a business journalist writing for The Wall Street Journal, Financial Times and Computing.co.uk.

Upcoming Session

Jimmy  Tidey

Jimmy Tidey

PhD, Royal College of Art

Jimmy Tidey

PhD, Royal College of Art

Jimmy is doing a PhD at The Royal College of Art. His research concerns building and testing a Twitter analytics platform for use by local government. His interests span the technical aspects of social network analysis and the broader political and ethical issues and implications. Before starting his PhD, Jimmy worked on digital products as a developer and a product manager.

Laurie  Wang

Laurie Wang

Digital Marketing Consultant, Speaker & Trainer, LW Digital Influence Ltd

Laurie Wang

Digital Marketing Consultant, Speaker & Trainer, LW Digital Influence Ltd

Laurie Wang is a London based award-winning digital marketing consultant who gets businesses seen by audiences that are hungry for their products or services. Her knowledge and understanding of the digital landscape have benefited an eclectic mix of clients from young start-ups to FTSE 100 giants, and more recently Google, where she helped to roll out its digital skills training across the country.

She has been featured in EliteDaily, Metro, FT and Fast Company, and has trained industry executives on the power of digital marketing. In 2017, she was named by the British Interactive Media Association as a top Rising Star in the Digital industry.

Upcoming Session

ROUNDTABLE: Future Proof My Strategy for Next Generation Consumers

Hosted by LW Digital Influence Ltd
Wednesday, Nov 14 9:30 AM
Jake  Ward

Jake Ward

Business Development Director, Groovy Gecko

Jake Ward

Business Development Director, Groovy Gecko

Jake Ward is Business Development Director at Groovy Gecko. He has worked in the streaming industry for over fifteen years. In that time Jake has produced the first webcast from the Bank of China Tower in Hong Kong, developed video strategies for major high street names, and even climbed Mount Fuji, although we are still waiting for that webcast. He comes to Groovy Gecko from Broadview Communications, where, in his role as Director of Accounts, he developed both a wide range of content programming, including over 50 live interactive programmes for BT, and managed major accounts including National Grid, ACCA, BT, IBM, and Cisco.

Upcoming Session

The Next Generation Game: Are You Smarter Than A Social Media Expert?

Hosted by Iris & Groovy Gecko
Thursday, Nov 15 10:50 AM
Miranda  Ward

Miranda Ward

Director of Communications, CyLon

Miranda Ward

Director of Communications, CyLon

Miranda heads up communications, PR and marketing at CyLon, the startup accelerator that finds, grows and invests in the world’s best emerging cyber security businesses. Her background is in corporate communications, reputation and media, but she is also a qualified accountant and spent five years at Big Four firm PwC before moving to corporate advisory firm Brunswick. As well as all comms for CyLon, Miranda advises the CyLon cyber startups on building their brand and communicating their product to target audiences.

Upcoming Session

Dom Whitehurst

Dom Whitehurst

Head of Social, Wavemaker

Dom Whitehurst

Head of Social, Wavemaker

Starting his career as a founder of one of London’s earliest social media agencies in 2008, Dom persuaded Debenhams and Premier Inn to start their first Twitter channels and trained O2’s staff to respond to customer queries on Twitter.

Dom now works as Head of Social for the third largest media agency in the UK, guiding clients to produce content that will resonate with the audiences that matter most to them.

Upcoming Session

Oliver  Yonchev

Oliver Yonchev

Business Director, Social Chain

Oliver Yonchev

Business Director, Social Chain

Oliver is Business Director of one of the world’s largest social media agencies, Social Chain.

In just two years the agency went from employing five people to over 200 across five offices; Manchester, London, New York, Berlin and Munich.

Oliver is responsible for the commercial growth of the agency, while overseeing the Client Service and Project Delivery departments.
At 28, he is at the forefront of delivering global social strategies for some of the worlds biggest brands- Apple, Amazon, Coca-Cola, Nokia, Dreamworks, FIFA, Superdry, Warner Music, Disney and many more.

Upcoming Session

How To Win the Hearts and Minds of the Generation That Expects It All

Hosted by Social Chain
Wednesday, Nov 14 12:00 PM