#SMWLDN

31 OCT - 1 NOV






All Speakers


Mariam  Asmar

Mariam Asmar

Planning Partner, Digital and Innovation Lead, McCann London

Mariam Asmar

Planning Partner, Digital and Innovation Lead, McCann London

Mariam is a Planning Partner and the Social Lead at McCann London. Mariam has been working at McCann for over seven years, starting her career in New York, before moving to Paris and now London. She’s worked across both global and local clients including L’Oréal Paris, Chivas, Just Eat, Nestle and eBay. When not busy participating in events and talks at the likes of Cannes Lions Festival of Creativity, she’s best known for spilling coffee and red wine on white shirts. A language aficionado, she speaks English, Spanish, French and (some) Arabic.

Upcoming Session

How to Use Social Media Insights to Boost Your Marketing Strategy

Hosted by NetBase
Thursday, Oct 31 9:15 AM
Jackie  Balchin

Jackie Balchin

Senior Social Strategist, NetBase

Jackie Balchin

Senior Social Strategist, NetBase

Jackie has 10 years’ experience working with social data and turning it into meaningful, business critical action. Her experience is both agency and brand-side across a variety of industries as well as working both in the UK and ASEAN markets.

Steven  Bartlett

Steven Bartlett

CEO, Social Chain Group

Steven Bartlett

CEO, Social Chain Group

Botswana born and raised in the UK, Steven Bartlett is the 26-year-old CEO of Social Chain Group – a global, social-first marketing agency and production house. From a bedroom in Manchester, this university dropout built the group’s two flagship companies – Social Chain and Media Chain – when he was just 22 years old.

Steven is currently based in NY, leading a company of 200+ like-minded individuals who are quickly disrupting the ever-changing social sphere. Social Chain’s impressive client list includes the likes of Apple, Amazon, Coca-Cola, Superdry, New Balance and Nokia, with their presence now felt in Manchester, London, Berlin and New York. Since its onset, the digital publishing house ‘Media Chain’ now owns some of the largest media assets online – reaching over 10 billion people a month through a series of online brands.

An award-winning entrepreneur with accolades such as Great British Entrepreneur of the Year 2017 and Most Influential Agency Figure 2018, Steven also acts as a speaker, investor and content creator, hosting top charting podcast, ‘The Diary of a CEO’. Steven is the voice of a generation, inspiring people daily with his disruptive methods, unconventional business model and unique company culture.

Upcoming Session

The State of Social in 2019 with Social Chain’s CEO Steven Bartlett

Hosted by Social Chain
Friday, Nov 1 10:05 AM
Alison  Battisby

Alison Battisby

Founder & CEO, Avocado Social

Alison Battisby

Founder & CEO, Avocado Social

Alison Battisby is an international social media speaker and consultant, with over a decade of social media marketing experience. Alison has been involved in some groundbreaking social media projects for brands including Nokia, Tesco, Estee Lauder, and Pringles as well as a range of UK start-ups and growing enterprises. Alison founded Avocado Social in 2014 and is accredited by Facebook and Instagram and works with them to teach marketing professionals the latest strategies.

Upcoming Session

[ACADEMY A2] Harnessing the Power of Instagram for B2B

Hosted by Social Media Week
Thursday, Oct 31 10:30 AM

[ACADEMY A3] Harnessing the Power of Instagram for B2B

Hosted by Social Media Week
Thursday, Oct 31 11:45 AM

[ACADEMY A1] Harnessing the Power of Instagram for B2B

Hosted by Social Media Week
Thursday, Oct 31 9:30 AM
Jamie  Bolding

Jamie Bolding

Founder & CEO, Jungle Creations

Jamie Bolding

Founder & CEO, Jungle Creations

Jamie Bolding is the Founder & CEO of Jungle Creations, a media, marketing and commerce business for the social age, specialising in creating video content that is distributed to its online community of over 110 million followers. The company’s in-house creative agency produces campaigns for clients including Baileys, Greenpeace, Sky and Virgin, and for two years running Jungle Creations has generated the most Facebook video views for brands of any other UK publisher. Jamie founded the business in 2014 at the age of 23 and has since grown the company to over 130 employees across offices in London and New York. In 2018, Jamie was also featured as a Media and Marketing honouree in Forbes’ 30 Under 30 Europe.

Upcoming Session

Matthew  Breen

Matthew Breen

Managing Partner, OMD EMEA

Matthew Breen

Managing Partner, OMD EMEA

Matt is Managing Partner at OMD EMEA. He leads OMD’s Creative division, Create, who are responsible for the ideation, development and creation of digital and social content across OMD EMEA’s portfolio of clients. Recent work includes Walkers ‘Best Ever’ campaign – which saw the brand partner with the Spice Girls, Gary Lineker and Guz Khan – to rejuvenate the Walkers brand and deliver the advertiser’s biggest ever marketing campaign.

Prior to OMD EMEA, Matt was Commercial Director of Social Chain Group’s publishing arm, Media Chain. Where he launched their London operation and worked with advertisers including Mondelez, Panasonic and Netflix. Matt has also held roles at Mail Metro Media as their Director of Branded Video, and Head of Video and Mobile, where he lead commercial product development and for both MailOnline and Metro.co.uk.

Upcoming Session

Bianca  Bridges

Bianca Bridges

Founder, Breakfast London

Bianca Bridges

Founder, Breakfast London

Bianca Bridges is an entrepreneur and author, specialising in food and social media. Before graduating from university, Bianca wrote an award-winning food blog and started her first company, Breakfast London, a media company comprised of social channels (predominantly Instagram, with over a quarter of a million followers), website, book and events. Her first book, Breakfast London: Where Real Londoners Eat (Ebury Press), was released earlier this year. Bianca is also a co-founder of vegan pizza company Good Belly Pizza and The Jungle Collective hospitality group, and consults on social strategy for brands.

Upcoming Session

Building Communities in the Digital Age

Hosted by Female Narratives
Thursday, Oct 31 10:40 AM
Alex  Burgess

Alex Burgess

Managing Director APAC, The Goat Agency

Alex Burgess

Managing Director APAC, The Goat Agency

Alex joined Goat over 3 years ago as an Account Executive when the company had 4 employees. Since joining Goat, the company has grown from 3 to over 100 staff in 4 years, with offices in London, New York and Singapore. Alex has worked with a number of tier 1 brands including Pernod Ricard, William Hill, Nivea and Uber.

For the past two years Alex has been tasked with managing the client side of the business, responsible for new business and client retention globally. Alex spent 3 months this year in Singapore where he started Goat’s APAC office, growing the team and the client list from scratch. Alex has recently been awarded The Rising Star accolade at the Influencer Marketing Awards.

Upcoming Session

The Now and Next of Influencer Marketing

Hosted by Julius
Thursday, Oct 31 11:35 AM
Hannah  Burns

Hannah Burns

Dove Global Marketing Manager, Unilever

Hannah Burns

Dove Global Marketing Manager, Unilever

Hannah joined Unilever in 2012 from Cambridge University. A Modern Languages graduate, she has significant international experience, having lived in 6 countries across 3 continents. She joined Unilever on the Marketing Future Leaders’ Programme and since then has worked across multiple brands globally and in the UK business, across Foods and Beauty & Personal Care. Most recently she led the Hellmann’s brand in the UK, before moving to the Global Dove Masterbrand team in 2017 where she has been instrumental in defining the brand strategy and leading global campaigns to make a positive impact on women and girls. Her most recent success is the launch of Dove’s Project #ShowUs into 35 countries, a global partnership with Getty Images to create industry-wide change in the way women are represented in media and advertising. She has a passion for social impact and the world of beauty, and loves connecting with women and following cultural trends to drive Dove’s brand purpose.

Upcoming Session

Rising Stars: A Conversation with Hannah Burns, Unilever

Hosted by Social Media Week
Friday, Nov 1 10:50 AM
Grad  Conn

Grad Conn

Chief Marketing Officer, Sprinklr

Grad Conn

Chief Marketing Officer, Sprinklr

As Sprinklr’s Chief Experience and Marketing Officer, Grad leads a team of modern marketers focused on helping the world’s most loved brands create happy customers. His title, CXMO, reflects Sprinklr’s view that – in a world where customers are connected and empowered like never before – experience is the new brand.

Before joining Sprinklr, Grad spent 11 years at Microsoft, with the last seven years as CMO for the Microsoft U.S. commercial business. There, powered by Sprinklr, he built the world’s largest customer experience center, analyzing and responding to 150+ million social messages per year.

Prior to that, Grad worked as CEO or CMO at a number of startups, beginning his career at Procter & Gamble. He brings deep expertise in ABM, marketing automation, social selling, social engagement, event marketing, content marketing, and scale programs for commercial selling motions.

Grad holds a Bachelors of Commerce degree from Queen’s University in Kingston, Ontario. He is a Microsoft Founders Award winner, a Circle of Excellence Platinum Club recipient, and has been awarded multiple creative awards and technology patents.

Upcoming Session

Christopher  Cox

Christopher Cox

Head of Marketing Science - UK & EMEA, Snap

Christopher Cox

Head of Marketing Science - UK & EMEA, Snap

Christopher Cox leads Marketing Science for the UK & EMEA region for Snap Inc. He has spent the last 3 years researching the consumer trends that are shaping the motivations of the mobile first Generation & helping the largest advertisers in the world communicate with this demographic. Prior to Snap, Christopher led measurement product development at Oracle Data Cloud (formerly Datalogix) and worked for Resonate, comScore & Millward Brown.

Upcoming Session

Into Z Future: Understanding Generation Z

Hosted by Snap
Friday, Nov 1 4:35 PM
Thomas  Curwen

Thomas Curwen

Global Analytics Manager, Huawei

Thomas Curwen

Global Analytics Manager, Huawei

Thomas is the global Analytics Manager for Huawei’s Consumer Business Group, covering social media, PR and online advertising. He has been working in social media and PR for the past 10 years, both agency and client-side. He has led global reporting at Huawei for the last four flagship handset launches is continually looking for ways to bring the importance of analysis to a wider audience.

Upcoming Session

How to Use Social Media Insights to Boost Your Marketing Strategy

Hosted by NetBase
Thursday, Oct 31 9:15 AM
Toby  Daniels

Toby Daniels

Founder & Executive Director, Social Media Week

Toby Daniels

Founder & Executive Director, Social Media Week

Toby is the Co-Founder and CEO of Crowdcentric Media and Founder and Executive Director of SMW.

In 2009 Toby founded Social Media Week, a leading news platform and worldwide conference that takes place in 20+ countries around the world. SMW’s mission is to curate and share the best ideas, innovations and insights into how social media and technology are changing business, society and culture around the world.

Prior to Crowdcentric, Daniels was the Managing Director of Online Creative Communications, a London based digital agency which he managed for 7 years.

As a thought leader on a range of topics at the cross-section of media, technology and communications, Toby has been featured extensively in mainstream and trade media, including articles on CNN.com, The NY Times, The Next Web, Huffington Post, BBC, PSFK and Fast Company. He speaks regularly at conferences and has given talks at PdF Latin America in Santiago Chile, Social Media Brazil in São Paulo, PDMA’s Co-Creation Conference, Phoenix, SXSW, Austin and Digital Hollywood, Los Angeles. In 2013, The Next Web named Toby as one of New York’s 50 NYC Tech Entrepreneurs You Need to Know About.

In 2014 Toby co-curated the book On! The Future of Now, with the proceeds going towards supporting clean water projects in the developing world.

In addition to his professional endeavors, Toby is also a passionate contributor to a number of non-profit organizations, including CampInteractive, whose mission is to inspire and equip underserved students with the skills in computing, leadership, and professionalism needed to thrive in the Internet economy and beyond.

Upcoming Session

Opening Remarks with SMW's Founder & Executive Director, Toby Daniels

Hosted by Social Media Week
Thursday, Oct 31 9:00 AM

Music and GIFS: The Next Wave of Content Creation and Consumption

Hosted by Social Media Week
Friday, Nov 1 3:10 PM
Neil  Davidson

Neil Davidson

Managing Director, HeyHuman

Neil Davidson

Managing Director, HeyHuman

Neil joined HeyHuman in 2008. He established the agency’s strategic offer and developed its new positioning, built on the agency’s proprietary study into new brand relationships.

Neil has led, launched and re-positioned agencies in the UK and in Europe, including being a Board member of Rainey Kelly Campbell Roalfe/Y&R, Strategic Planning Director of The Farm and Managing Partner of Rapp.

Ten years into his agency career, he undertook an MA in creative writing/semiotics at Brunel University. As he delved further into semiotics he turned to neuroscience and the user-friendly discipline of neuromarketing.

He’s since harnessed that to inform HeyHuman’s BrainKind approach to creative and understanding of the relationships people have with brands. Neil has a firm understanding of what people actually want from a brand and the business acumen to deliver it to them.

Neil also speaks and reports back on neuroscience from global conferences such as SXSW, Digital Enterprise Festival, Chartered Institute of Marketing.

Upcoming Session

James  Davies

James Davies

Head of Marketing, UK Commercial Banking, HSBC

James Davies

Head of Marketing, UK Commercial Banking, HSBC

James Davies is Head of Marketing for UK Commercial Banking at HSBC. Prior to his current role he worked in London in HSBC’s UK and global B2B marketing teams, establishing the bank’s first content marketing team and navigating the early steps into social media. He subsequently moved to Hong Kong to lead Asia Pacific B2B campaigns and international markets and then on to Toronto where he led the bank’s Canadian B2B marketing team.

James is a champion of diversity, as Chair of HSBC’s LGBT employee resource group in Hong Kong James tripled the number of Pride members through a marketing campaign and internal ally programme, the campaign gained worldwide media coverage and sparked debate across Hong Kong.

James was recently recognised as HSBC’s global sustainability champion of the year.

Upcoming Session

Rising Stars: A Conversation with James Davies, HSBC

Hosted by Social Media Week
Friday, Nov 1 9:50 AM
Imre  de Daranyi

Imre de Daranyi

Senior Director, Global Client Solutions, Socialbakers

Imre de Daranyi

Senior Director, Global Client Solutions, Socialbakers

Imi de Daranyi has 15+ years digital experience spanning display advertising, social marketing and data. He started at Socialbakers in 2013 as a senior sales exec and now leads the UK office where he and his team help brands optimise their social marketing across content creation and paid media.

Upcoming Session

Joyce  de Haas

Joyce de Haas

Co-Founder, Double Dutch Drinks

Joyce de Haas

Co-Founder, Double Dutch Drinks

Joyce is the co-founder of Double Dutch Drinks, the drinks company whose range of premium soft drinks is taking the world by storm. Along with her twin sister Raissa, Joyce founded Double Dutch Drinks in 2015 and now just short four years short years later the company’s drinks are available in 23 countries and more than 4500 bars & restaurants in the UK alone. Joyce, who worked at BNP Paribas and Pablo Nero before founding Double Dutch, was recognised as one of Europe’s leading young entrepreneurs earlier this year when she was selected as a Forbes 30 Under 30 in the Retail and E-Commerce category.

Upcoming Session

Guillaume  Decugis

Guillaume Decugis

CEO, Linkfluence

Guillaume Decugis

CEO, Linkfluence

Guillaume has been a serial entrepreneur for the past 15+ years. He’s currently the CEO of Linkfluence, a leading social media intelligence company that brings social insights to global brands.

Guillaume co-founded and developed Scoop.it into a prominent Marketing Tech company until its acquisition by Linkfluence in 2018. Following its public launch in November 2011, Scoop.it has been ranked by inbound.org among the Top 50 MarTech companies in the world
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Guillaume’s first company, Musiwave, was acquired for $120 million in 2006 – one of the top European tech startup exits that year. It is now a Microsoft company. Guillaume also launched Goojet in 2008 – a social widget platform for mobile which topped 1m downloads.

Originally from France, Guillaume received a Master of Science in Engineering from Stanford University. He now lives in San Francisco where he likes to surf, ski and sing in “The Frogs” – the rock band he started with some of his tech entrepreneur friends.

Upcoming Session

Fátima Diez

Fátima Diez

Brand Manager, Picnic

Fátima Diez

Brand Manager, Picnic

Fátima is working with Picnic to create technology that allows for positive outcomes and deepens human connection. Prior to this, she joined little-known Five Guys UK back in 2015 and contributed to its success as the UK’s favourite eating out chain, as well as to launching and becoming a loved brand in France, Spain, and Germany. Her career has focused on brand and marketing strategy as well as digital, previously as part of the marketing team at Burger King UK&I, and collaborating with the ONE Campaign as a youth ambassador. Earlier this year, she was recognized by The Drum as one of the 50 most promising marketers under 30 globally.

Upcoming Session

Rising Stars: A Conversation with Fátima Diez, Picnic

Hosted by Social Media Week
Thursday, Oct 31 4:40 PM
Andy  Dobson

Andy Dobson

Head of Technology, Publicis•Poke

Andy Dobson

Head of Technology, Publicis•Poke

Andy Dobson is Head of Technology at Publicis•Poke. For the last 20 years he’s worked at the intersection of brand and customer, championing technology within the heart of the creative process. He’s passionate about the kind of living ideas which build relationships between brands and people and making websites, holograms, immersive experiences, applications and even weirder stuff to make that happen.

Upcoming Session

Influencers 2.0: Do We Need Humans Anymore?

Hosted by Publicis•Poke
Thursday, Oct 31 5:15 PM
Jo  Eden

Jo Eden

Senior Social Media Executive, British Heart Foundation

Jo Eden

Senior Social Media Executive, British Heart Foundation

Jo has been part of the BHF’s award-winning Social Media Team for almost 6 years. As Social Media Manager, she works on integrated campaigns and ad hoc projects, finding new and innovative ways to use social media and digital platforms to promote the charity and engage the public. With around 10 years’ social media experience, she also has a background in copywriting and print/digital marketing in both non-profit & commercial environments.

Upcoming Session

James  Fabricant

James Fabricant

CEO & Founder, Tunemoji

James Fabricant

CEO & Founder, Tunemoji

James Fabricant is the CEO and Founder of TuneMoji which enables millions of users to express themselves on its musicGIF community as well as on social platforms ranging from Facebook messenger to Twitch.

Prior to TuneMoji, Fabricant was the co-founder and CEO of IdeaPlane, an enterprise social networking platform focused on companies in regulated industries. Top-tier banks and law firms were among its clients before IdeaPlane was acquired in 2012. Prior to IdeaPlane James was one of the four founders of MySpace International, where he helped lead the company’s global expansion.

With over 14 years’ experience in social media James is recognised in the industry as a thought leader who leverages technology advances to drive new consumer behaviours in self expression and communication.

In addition to his professional endeavors, James is an angel investor and advisor, a passionate surfer, screenwriter, award winning movie producer. He is also a qualified attorney, holding a B.A. and M.A. in Law from Cambridge University.

Upcoming Session

Music and GIFS: The Next Wave of Content Creation and Consumption

Hosted by Social Media Week
Friday, Nov 1 3:10 PM
Myv  Farrell

Myv Farrell

Account Director, That Lot

Myv Farrell

Account Director, That Lot

Myv spent her early career working in the television industry managing product placement for shows such as Big Brother. She then transitioned into YouTube channel sponsorship, working alongside high profile influencers to produce branded content for Coca- Cola, Benefit and L’Oréal. In 2017 Myv joined That Lot and has since become an Account Director, heading up a growing team where she uses her creative eye and brand acumen to deliver strategic campaigns for her clients.

Upcoming Session

[ACADEMY A11] Planning for Success: Aligning Creative with Paid Social Media

Hosted by Social Media Week
Friday, Nov 1 3:30 PM

[ACADEMY A12] Planning for Success: Aligning Creative with Paid Social Media

Hosted by Social Media Week
Friday, Nov 1 4:30 PM

[ACADEMY A10] Planning for Success: Aligning Creative with Paid Social Media

Hosted by Social Media Week
Friday, Nov 1 2:30 PM
Russell  Feldman

Russell Feldman

Head of Digital, Media, & Technology, YouGov

Russell Feldman

Head of Digital, Media, & Technology, YouGov

Russell heads up the digital, media, and technology (DMT) team at YouGov. He leads the team across the three sectors and how the convergence of each sector impacts the wider market. Russell has a lot of experience and knowledge focusing on consumer demand, market trends, segmentation, brand tracking, customer satisfaction, churn and loyalty and new product development. He has set up a standard YouGov methodology on new product launches, appraisal of products, and concept design.

His team at YouGov focus on both B2B and B2C research and have many high profile tracking studies in place for a range of clients in the sector. In addition the team specialise in running many high-profile thought leadership studies.

Russell started at YouGov in 2007 and has worked in digital, media, and technology for over 15 years, heading up the YouGov team since 2014. Russell has spoken at and been a panellists at various industry conferences over the years including smartphones, 2in1s, tablets, wearables etc), internet demands, quad play and bundling and mobile payments in both the B2C and B2B sectors. Most recently he spoke at the Wearable Insight Show in March 2019.

Upcoming Session

Is Social Media Honest? The Consumer Perspective

Hosted by YouGov
Thursday, Oct 31 10:05 AM
Janes  Fieldsend

Janes Fieldsend

Social Insights Manager, L'Oréal

Janes Fieldsend

Social Insights Manager, L'Oréal

Jane currently works in the consumer intelligence team at L’Oréal, the world’s leading beauty company. She has leveraged social insights and new technologies to further enrich consumer understanding within the business. Jane was a key driving force behind the implementation and rollout of the social analytics solution, Netbase across the business, utilising social listening to bring new insights on brand health, competitor intelligence, campaign success, category trends and consumer behavioural shifts.

Upcoming Session

How to Use Social Media Insights to Boost Your Marketing Strategy

Hosted by NetBase
Thursday, Oct 31 9:15 AM
Marcus  Foley

Marcus Foley

Co-Founder, Tommy

Marcus Foley

Co-Founder, Tommy

Marcus Foley has been working in digital agencies and with the web for well over 15 years, much too long for his own liking.

In this time he’s worked in almost every sector, with the last decade spent with some of the planet’s biggest entertainment brands. From the traditional giants of the movie world like Paramount and Sony to the new breed of entertainers Netflix and Amazon Prime – two of his agencies largest clients globally.

Having had a ringside seat to Hollywood’s ever-changing challenges for 10 years, he’s become an expert in how major marketers can capture your attention, when they fail and why and how this can be applied to other types of business.

This topic has become a personal passion for Marcus, speaking on it to global innovation teams in brands and media agencies. Recently described as ‘the Willy Wonka of content’ by a client, his energy, enthusiasm and knowledge make him a dynamic and exciting speaker to hear – challenging, instigating debate and entertaining his audiences.

Upcoming Session

The Attention Economy

Hosted by Tommy
Friday, Nov 1 9:15 AM
Vicki  Frid

Vicki Frid

Operations Director & Interim GM, CROWD.

Vicki Frid

Operations Director & Interim GM, CROWD.

Vicki is an expert of 10+ years in Influencer-Led Social Media Marketing. She has worked in the fast-paced beauty, fashion and lifestyle industries both in-house and under agencies providing digital strategies and campaign management.

Starting out as a Marketing Assistant responsible for the promotional materials of retail stores under Forest City Enterprises, she then stepped into the realm of social media at Fashion Indie to coordinate events. Since then she worked directly under the VP of Marketing at P&G for Frederic Fekkai, where she learned the steps of creating a product from idea to design to advertising to promotion to events. Upon leaving, she worked with companies, such as Rebecca Minkoff and Disaronno, as a Digital Marketing Consultant.

Due the success of her consulting, she co-founded Socialyte, the first influencer marketing agency in NYC. Vicki acted as the COO of the agency that managed the careers of globally recognized talents, such as Negin Mirsalehi and Marianna Hewitt, while also providing digital consultancy to various clients, including Uniqlo, and Refinery29.

Once Vicki left Socialyte, she returned to consulting until an international opportunity presented itself to build a global influencer marketing agency, Crowd Media, focused on strategic, long-term, influencer-led and performance campaigns.

Upcoming Session

The Evolution of Endorsements

Hosted by CROWD
Friday, Nov 1 10:40 AM
Dave  Gibson

Dave Gibson

Senior Social Content Producer, BBC

Dave Gibson

Senior Social Content Producer, BBC

Dave leads a team of creatives producing bespoke content for various BBC social feeds. Whether re-editing Line Of Duty to the Friends title sequence or filming Louis Theroux reading out thirst tweets, the team are tasked with finding creative ways of getting youth audiences to engage with BBC content.

Previously at Channel 4, Dave helped transform their social pages into the one of the top 50 global social media properties, and before that, set up and ran ITV’s in-house social media department, winning a number of uk and global social media awards along the way.

Dave has previously been a Producer/Director for various TV documentaries, peaking when he flew to Las Vegas for THAT episode of Don’t Tell The Bride. (Google it)

Upcoming Session

[ACADEMY B10] How to Make an Impact on TikTok

Hosted by Social Media Week
Friday, Nov 1 2:30 PM

[ACADEMY B11] How to Make an Impact on TikTok

Hosted by Social Media Week
Friday, Nov 1 3:30 PM

[ACADEMY B12] How to Make an Impact on TikTok

Hosted by Social Media Week
Friday, Nov 1 4:30 PM
Kenny  Gold

Kenny Gold

Director, Social Media, Grey

Kenny Gold

Director, Social Media, Grey

Kenny Gold joined Grey in 2018 to lead agency-wide efforts to deliver Famously Effective social content and activations – acting as the creative agency’s liaison with all social platforms. His leadership and hybrid talent reflect the agency’s expanding set of skills, better connecting creativity, technology, and human insight for the betterment of brands.

Before Grey, he was an integral part of building the social team at McCann NY, and led social strategy for PR agencies. He has lectured on social media marketing at several universities, while also driving effective business ideas for brands like Nestle, General Mills, Jose Cuervo, and the NY Lottery. Kenny has a strong background developing famous work – leading brands to win various awards including Cannes Lions, EFFIES, and Shorty Awards.

Upcoming Session

Social Media was Supposed to be Fun

Hosted by Grey
Thursday, Oct 31 2:20 PM
Amy  Guttman

Amy Guttman

Journalist, Forbes & BBC

Amy Guttman

Journalist, Forbes & BBC

Amy is a London-based foreign correspondent and broadcaster with more than twenty years of experience covering international current affairs and business for major TV and radio networks, including BBC, PBS Newshour, and CBS News. She also writes about entrepreneurs and ecosystems around the world for Forbes, Australia’s Financial Review and other publications.

A long and varied career as a journalist has provided Amy with valuable insights, enabling her to help startups and other organizations identify and develop their stories. Through her workshops and talks, Amy shares her knowledge about the critical elements of a compelling story and demonstrates how businesses can apply those principles to shape their own narratives, whether through traditional or new media forms. Her favourite stories are those that reflect the confluence of societal and cultural shifts through entrepreneurship.

Upcoming Session

Rising Stars: A Conversation with James Davies, HSBC

Hosted by Social Media Week
Friday, Nov 1 9:50 AM

Rising Stars: A Conversation with Hannah Burns, Unilever

Hosted by Social Media Week
Friday, Nov 1 10:50 AM

Rising Stars: A Conversation with Emma Martell, Virgin Trains

Hosted by Social Media Week
Friday, Nov 1 12:05 PM

Rising Stars: A Conversation with Susannah Jacques, Hyundai

Hosted by Social Media Week
Friday, Nov 1 9:30 AM

Rising Stars: A Conversation with Melissa Weston, Zalando

Hosted by Social Media Week
Friday, Nov 1 10:30 AM
Sina  Hegny

Sina Hegny

Strategist, Publicis•Poke

Sina Hegny

Strategist, Publicis•Poke

Sina started her career at Scholz & Friends in Berlin where she worked on brands like Fisherman’s Friend, Mercedes-Benz and Opel.

Fascinated by technology and specifically the possibilities mobile offers for brands, she spends her free time researching how teens use mobile apps and what the success factors for brands are, looking at traditional communication models and the requirements of mobile. She has published her findings in various books and publications.

Following her time in Berlin Sina joined TBWA\MediaArtsLab in London, where she worked on Apple’s global communication. Finally joining Poke in 2017, she has worked across a diverse range of brands such as Heineken and Essity (neé SCA).

In 2018 she co-founded the social initiative ‘Food for Thought’ which invites people working in agencies to donate their skills and lunch break to help a charity or social business during a two hours sprint-hack-lunch.

Upcoming Session

Influencers 2.0: Do We Need Humans Anymore?

Hosted by Publicis•Poke
Thursday, Oct 31 5:15 PM
Will  Hodge

Will Hodge

Executive Strategy Director, Karmarama

Will Hodge

Executive Strategy Director, Karmarama

Will has worked at Karmarama for the past 6 years and oversees the agency’s strategic output across different functions from communications to products and innovation. Clients include Just Eat, Confused.com, The Army and BBC, The Guardian.

He started his career working at Howell Henry Chaldicott Lury on Autoglass, Pot Noodle, Singapore and Sky Sports. Then subsequently at AMV, Will led the strategy for one of the UK’s biggest programs of behaviour change – the switchover to digital television.

Will has won silver and bronze IPA Effectiveness Awards in recognition of the long-term effectiveness of the THINK! Road safety brand and for Costa.

Upcoming Session

How to be Human: What We Really Mean by Connection

Hosted by Karmarama
Friday, Nov 1 3:10 PM
Claire  Hodgson

Claire Hodgson

Editor-in-Chief, Cosmopolitan UK, Hearst UK

Claire Hodgson

Editor-in-Chief, Cosmopolitan UK, Hearst UK

Claire was appointed Editor-in-Chief of Cosmopolitan in April 2019 and oversees all Cosmopolitan’s brand outputs, including print, digital and experiential.

Claire was made Cosmopolitan’s Digital Editor in November 2015, and promoted to Digital Editorial Director in April last year. Under her leadership, she has successfully quadrupled Cosmopolitan’s digital audience. During her tenure, she also oversaw the launch of Cosmopolitan’s Snapchat Discover channel in 2015, and has grown Cosmopolitan’s social following to over 5.2m.

Whether making content work for new platforms like Snapchat Discover, or developing successful editorially-led commercial campaigns, Claire has an in-depth understanding of millennial women.

Upcoming Session

Advancing Your Brand with a 360-Social Strategy

Hosted by Hearst UK
Thursday, Oct 31 4:40 PM
Dani  Hughes

Dani Hughes

Senior Digital Marketing Strategist, British Heart Foundation

Dani Hughes

Senior Digital Marketing Strategist, British Heart Foundation

Dani Hughes is currently interim Head of Planning and Performance at the British Heart Foundation (BHF), this role sits within the Fundraising Strategy team which helps to drive forward excellence in planning, monitoring and evaluating across the portfolio of products, this directorate raises £121m per year to help fund life saving research.

Before this, Hughes was in Senior Strategist and Digital Marketing Manager roles at the BHF, during this time she stepped out of the charity sector and took on a Digital Marketing role at Frame – a class based fitness studio with 6 locations in London. Taking back to BHF the learnings from a fast paced start up environment to also set up lunch time meditation sessions for her team.

Dani has also been featured in the Drum’s Future 50 brand marketers and the 50 under 30 women in digital as well as Just Giving’s top 10 guest bloggers of 2017.

Upcoming Session

Rising Stars: A Conversation with Dani Hughes, British Heart Foundation

Hosted by Social Media Week
Thursday, Oct 31 3:30 PM
Katie  Hunter

Katie Hunter

Social & Influencer Lead, Karmarama

Katie Hunter

Social & Influencer Lead, Karmarama

After starting out in Beauty PR ten years ago, Katie went on to work in the world of consumer, across a range of culture & entertainment brands, events, and social campaigns for clients including Red Bull, Nando’s, Virgin Media, John Lewis and giffgaff. Moving into social content four years ago, she was part of the team tasked with setting up the Influencer Marketing offering at OMD UK, working with clients including Disney, the PepsiCo portfolio, Hasbro and Grey Goose to devise and implement influencer strategy, online PR and social content campaigns. As part of the agency’s creative strategy offering, Katie also worked across integrated campaign solutions in order to grow the social content offering and outputs for clients.

Joining Karmarama last year, her role as Social & Influencer Lead includes development of existing clients’ social and content campaign components, consultancy on social implementation, planning and longer-term PR and social strategy and growing knowledge and activation of influencer-led campaigns in order to support wider campaign integration and creative outputs.

Upcoming Session

How to be Human: What We Really Mean by Connection

Hosted by Karmarama
Friday, Nov 1 3:10 PM
Susannah  Jacques

Susannah Jacques

Senior Manager, Brand Experience, Hyundai

Susannah Jacques

Senior Manager, Brand Experience, Hyundai

Susie Jacques is a Senior Manager at global top 5 automotive manufacturer Hyundai, leading their Brand Experience marketing in the UK. This includes oversight of Hyundai UK’s sponsorship, partnership and experiential marketing, managing an internal team of two and an extended agency team of 20. To date, key highlights include the UEFA Euros 2016, negotiating and manging Hyundai’s title sponsorship of the Hyundai Mercury Prize and devising and delivering the track programme for the launch of Hyundai’s performance sub-brand “N”. Most recently, Susie helped negotiate Hyundai’s new partnership with Chelsea FC and can often be found at Stamford Bridge pretending not to support Arsenal.

Before joining Hyundai in 2016 from sponsorship agency CSM Sport and Entertainment, Susie managed Land Rover’s global rugby activations of the British and Irish Lions Tour to Australia in 2013 and Rugby World Cup 2015. Her first job in sponsorship and events marketing was as a Senior Project Manager for the London 2012 Olympics branding programme. She was recently recognised as one of the #GreatBritishWomen of the UK car industry by Autocar, and in 2018 was named one of 10 rising stars in the Campaign Magazine Power Next Gen.

Out of the office, Susie can probably be found at the nearest netball court either as a player or trainee umpire.

Upcoming Session

Rising Stars: A Conversation with Susannah Jacques, Hyundai

Hosted by Social Media Week
Friday, Nov 1 9:30 AM
Ben  Jeffries

Ben Jeffries

CEO & Co-Founder, Influencer

Ben Jeffries

CEO & Co-Founder, Influencer

Ben Jeffries is the 23-year-old CEO and co-founder of Influencer, the UK’s leading influencer marketing platform. Ben founded Influencer, his second company, at just 18, dropping out of university and partnering with YouTube star Caspar Lee as co-founder and CMO. Ben has since led his team to close multiple investment rounds for Influencer, while taking on clients such as Apple, Alibaba and McDonalds. Ben is an award-winning entrepreneur, most recently being named as Media Week’s Rising Star and BMW’s UK Tech Founder 2018.

Upcoming Session

The Future of Social Media Advertising: First Party Data

Hosted by Influencer
Friday, Nov 1 10:05 AM
Sarah  Keenaghan

Sarah Keenaghan

Global Innovation Manager, William Grant & Sons

Sarah Keenaghan

Global Innovation Manager, William Grant & Sons

Sarah Keenaghan has worked in marketing for 20 years and has been fortunate enough to have worked with some of the great FMCG brands and companies in the UK and Ireland.

Sarah is a chemistry graduate with a deep interest in all things science whose career took an accidental pivot resulting in her spending 13 years at Mars working on world famous brands such as Maltesers, Galaxy and Pedigree. Since then she has also spent time at Kerry, the global food company leading the marketing function in Ireland and the Innovation function in GB & ROI.

Sarah has supported SME’s and start-ups while consulting for a stint and has spent the last year creating incredible new brands with William Grant & Sons, the world famous entrepreneurial global drinks company. Sarah is passionate about the value of insight, the power of design-thinking and the importance of having fun while doing it.

Sarah is a huge believer in data led marketing and challenger brand thinking. Not one to shy away from a good debate, Sarah’s energy, sense of humour and broad spectrum of experience makes her an entertaining and engaging speaker.

Upcoming Session

The Attention Economy

Hosted by Tommy
Friday, Nov 1 9:15 AM
James  Kim

James Kim

Global Head of Digital Marketing, Edrington

James Kim

Global Head of Digital Marketing, Edrington

James Kim currently leads Digital Marketing for Edrington’s Malts brands. Edrington’s brands include the Macallan, Highland Park, and the Glenrothes. James has a real passion for transforming legacy businesses by developing their internal capabilities and recruiting unconventional talent into the business. He’s spent the past year modernizing Edrington’s digital capabilities by bringing digital content, amplification, & analytics in house. Prior to his current role, James led insights for Edrington’s Americas business, piloting various initiatives that leverage social data to inform investment & distribution decisions. James hails from New York but currently resides in the West End of Glasgow with his wife and son.

Upcoming Session

Community-centric Storytelling

Hosted by Edrington
Friday, Nov 1 3:45 PM
Jane  Kinnaird

Jane Kinnaird

Creative Strategist, Instagram

Jane Kinnaird

Creative Strategist, Instagram

A problem solver by nature, Jane is a Creative Strategist in Facebook’s Creative Shop. With a career spanning Design, Art Direction and User Experience she honed her skills as a Digital Creative Director.

Jane now advises Brands and Agencies on how to unlock the potential of their creative and campaigns on both Facebook and Instagram.

Upcoming Session

James  Lamon

James Lamon

Head of Content, BuzzFeed UK

James Lamon

Head of Content, BuzzFeed UK

James heads up the BuzzFeed Content Team in the London. Together, the team produces branded and editorial lists, quizzes, social assets, and videos for BuzzFeed’s channels — including Tasty, Bring Me, and Nifty. Formerly Creative Director at BuzzFeed, James has worked with a portfolio of global brands including Diageo, Google, Sky, BMW, Samsung, Visa, Absolut, Suzuki, Capital One, and Visit Britain. James believes in an audience-first media strategy to make social content that can break through and connect brands with consumers and people with each other. Prior to BuzzFeed, James was a viral content writer who held the wikipedia credit for defining the “doge” meme and a researcher for the New Yorker Magazine. Born and raised in small-town Texas, James misses enchiladas and his mom’s carrot cake

Upcoming Session

It's 2019 And Your Brand Needs To Think Like A Media Company

Hosted by BuzzFeed
Thursday, Oct 31 3:10 PM
Caspar  Lee

Caspar Lee

Co-Founder & CMO, Influencer

Caspar Lee

Co-Founder & CMO, Influencer

Caspar Lee rose to fame after creating his YouTube channel in 2011 and has since gathered a following of over 18 million and collaborated with celebrities such as Ed Sheeran and Channing Tatum, as well as other YouTubers, such as Conor Maynard. In 2017, Caspar joined Influencer as Co-Founder and CMO, before founding Margravine Management, alongside YouTuber Joe Sugg. In 2018, Caspar became Head of Digital Marketing for clothing brand American Freshman and received the Social Media Superstar Award at The Global Awards. He is currently developing a TV series and working on a new business venture.

Upcoming Session

The Future of Social Media Advertising: First Party Data

Hosted by Influencer
Friday, Nov 1 10:05 AM
Jonathan  Lee

Jonathan Lee

Global Chief Data Officer, Grey

Jonathan Lee

Global Chief Data Officer, Grey

Jonathan, who joined Grey in 2015, has been charged with evolving our Strategy Group, one that is built for tomorrow and delivers breakthrough innovation. He drives the development and implementation of a single strategic POV and integrated creative thinking that leads to big platform ideas true to our “Famously Effective” mission.

It’s been said that the future of advertising lies at the intersection of creativity, data, media, and technology. Jonathan brings a track record of success in all of these areas as well as traditional brand planning. He joined Grey from Huge, the Brooklyn-based worldwide digital agency, where he served as Global Managing Director, Planning and Strategy for the past three years and oversaw an integrated strategic offering comprising over 100 individuals globally.

Jonathan has held senior leadership roles in strategic and account planning at both digital and traditional shops including Rosetta, the digital agency, where he developed and introduced a new planning philosophy for the “connected world” and TBWA/Chiat/Day New York where, among other things, he developed the global brand strategy for Michelin and led the Vonage account. He has forged successful integrated strategy models across disciplines and planning and creative collaboration across borders.

A native Englishman, he graduated with an honors degree in Engineering Product Design and began his career in auto design before seeking his fortune in the US advertising business.

Upcoming Session

Social Media was Supposed to be Fun

Hosted by Grey
Thursday, Oct 31 2:20 PM
Gareth  Leeding

Gareth Leeding

Group Creative Director, We Are Social

Gareth Leeding

Group Creative Director, We Are Social

 

Upcoming Session

David  Levin

David Levin

Creative Director, That Lot

David Levin

Creative Director, That Lot

After working as a writer at MTV, and freelance copywriter for a number of brands and terrible magazines (his words), David’s initial foray into social media came when he set up a spoof Twitter account for his local pub, @the_dolphin_pub, which attracted a cult following and was named Time Out’s ‘Best London Twitter’. He was then asked to write and create social content for numerous brands and broadcasters including adidas, Beats Headphones, Kit-Kat and BBC One’s The Voice which broke BBC records for followers and engagement. Now, as Creative Director at his agency That Lot (where his clients include Jamie Oliver, Red Bull and Nat Geo), David specialises in nailing tone of voice and creating shareable ownable social formats, many of which contributed towards That Lot recently winning Social Media Agency of The Year as well as some major wins for clients such as making Channel 4 the most viewed UK broadcaster on Facebook.

Upcoming Session

Storytelling On Social from A to V

Hosted by That Lot
Friday, Nov 1 9:15 AM
Emma  Martell

Emma Martell

Head of Social Content, Virgin Trains

Emma Martell

Head of Social Content, Virgin Trains

Emma is Head of Social Content at Virgin Trains. Her ‘work’ here has included inventing the award-winning #Avocard, persuading Will Ferrell to sign her toilet seat and launching a Dean Gaffney-themed Facebook bot. Prior to Virgin Trains, Emma led the content strategy at Hostelworld, where she had the pleasure of working not-very-closely with the likes of 50 Cent and Mariah Carey. And prior to THAT, Emma wore round glasses and worked for a magazine in Berlin.

Upcoming Session

Rising Stars: A Conversation with Emma Martell, Virgin Trains

Hosted by Social Media Week
Friday, Nov 1 12:05 PM
Aoife  McGuinness

Aoife McGuinness

Neuroscience Consultant, HeyHuman

Aoife McGuinness

Neuroscience Consultant, HeyHuman

Aoife has previously taken to the stage at Social Media Week with Neil. Following 3 years with HeyHuman on the innovation team Aoife has just completed her Masters degree in Neuroscience at Universitat Pompeu Fabra in Barcelona, and now works as a consultant advising HeyHuman on neuroscience.

Upcoming Session

Paulina  Mustafa

Paulina Mustafa

Product Designer, Google

Paulina Mustafa

Product Designer, Google

Paulina is a product designer at Google AI, where she designs experiences that make it easier for people to interact with AI. Her goal is to create more comfortable environments for people by developing products that better understand human nature. She approaches her work with the rigor of a mechanical engineer and the optimism of a product designer, and she loves working at the intersection of the physical and digital worlds. Prior to working at Google AI, Paulina designed products for Google, Essential, and Apple.

Upcoming Session

Mobbie  Nazir

Mobbie Nazir

Chief Strategy Officer, We Are Social

Mobbie Nazir

Chief Strategy Officer, We Are Social

Mobbie is a highly experienced digital and marketing strategy specialist, working with global brands for over 18 years. As Chief Strategy Officer at global agency We Are Social, she oversees social strategies for international clients with a focus on championing the role of social thinking to drive business value. Previously at Digitas, Fishburn Hedges and JWT she has a background which spans digital, PR, advertising and social media channels, and a passion for developing integrated brand planning approaches.

Upcoming Session

Think Forward 2020: The Social Trends Brands Need to Know

Hosted by We Are Social
Thursday, Oct 31 9:15 AM
George  Nikolaou

George Nikolaou

Europe Community Manager, UK, TikTok

George Nikolaou

Europe Community Manager, UK, TikTok

George is the Europe Community Manager at TikTok, the world’s destination for creating and sharing short-form mobile videos. Born and raised in Greece, George moved to the UK in 2013 to do an MA in Promotional Media: PR, Advertising and Marketing at Goldsmiths, University of London.

His career in marketing and communications started at London’s top PR agency, Frank PR. Where, he worked on a number of high profile consumer, travel and FMCG brands, including Thompson Group, Burger & Lobster and Whitbread Group.

George eventually moved to ASOS, the leading online fashion e-tailer, where he managed ASOS’s UK and global influencer, talent and artist database. George also ran influencer led events and partnerships, whilst leading the influencer marketing strategy for shoppable content.

In 2019, George joined TikTok to manage their Top Creator community, as well as execute partnerships with key influencers, media and brand partners. Amongst other successful activations, he has led partnerships with Dazed and Lil Nas X, as well as with team GB, the British Olympic Association.

In his spare time, George is an aspiring photographer in the making, who loves traveling and a good rooftop bar.

Upcoming Session

The Evolution of Endorsements

Hosted by CROWD
Friday, Nov 1 10:40 AM
Joe  Orton

Joe Orton

Head of Paid Social Strategy, That Lot

Joe Orton

Head of Paid Social Strategy, That Lot

With nearly 10 years experience in social media, Joe has evolved with the industry. Beginning as a community manager for brands like LG, Kopparberg and Under Armour, he saw the opportunities arising from the evolution of paid social media and made a sideways step. Never forgetting the importance of solid strategic insight and quality creative Joe joined That Lot in 2018 to sure up the company’s output, while leading on paid social for brands like Caterpillar and Big Bus Tours.

Upcoming Session

[ACADEMY A11] Planning for Success: Aligning Creative with Paid Social Media

Hosted by Social Media Week
Friday, Nov 1 3:30 PM

[ACADEMY A12] Planning for Success: Aligning Creative with Paid Social Media

Hosted by Social Media Week
Friday, Nov 1 4:30 PM

[ACADEMY A10] Planning for Success: Aligning Creative with Paid Social Media

Hosted by Social Media Week
Friday, Nov 1 2:30 PM
Danny  Palestine

Danny Palestine

Head of Product Marketing, Julius

Danny Palestine

Head of Product Marketing, Julius

Danny Palestine is an influencer marketing expert with over 10 years of experience helping brands achieve their marketing goals. His experience stems from PR and social/digital agencies, working on brands across the travel, alcohol, entertainment verticals, and more. Currently, Danny serves as the Head of Customer Strategy at Julius, the only human-vetted Influencer Marketing SaaS company. Julius supports a global client roster of leading ad agencies and brands by helping them discover and connect with influencers, and manage their campaigns.

Upcoming Session

The Now and Next of Influencer Marketing

Hosted by Julius
Thursday, Oct 31 11:35 AM
Verena  Papik

Verena Papik

Chief Marketing Officer, TuneMoji

Verena Papik

Chief Marketing Officer, TuneMoji

Verena Papik is a passionate marketing leader with over eight years of experience in bringing global strategy, content and platform innovations to market. She has a proven track record of building brands and audiences, most notably driving exceptional growth for one of the world’s largest tech and entertainment startups. Using a combination of ingenuity, creativity and technology to connect and cultivate users, she has honed her skills by implementing go-to-market strategies, driving market share and growth.

Now, as Chief Marketing Officer at TuneMoji, Verena is tasked with developing comprehensive business and growth strategies for the exciting and innovative “MusicGIF” platform. In only six short months under her leadership, the company has evolved from being a simple tool for creators to becoming a fully fledged social platform – providing an opportunity for users who are sharing the same passion for pop culture to connect and engage with each other. Verena has successfully fostered a strong sense of community on the TuneMoji platform by helping to develop emerging influencers and by working with top artists like Cardi B.

Prior to TuneMoji, Verena sought out opportunities in China, as she was inspired by the pace and innovation of the Chinese technology market. She landed at musical.ly (now Tik Tok) in its early stages of development – joining their Shanghai office as the first European employee. She spearheaded the growth in the EU markets as the company’s Director of EMEA – opening two European offices and deploying innovative business ideas that significantly contributed to the 2017 acquisition of the company.

Verena is an ambitious marketing professional, enthusiastic about emerging technologies and the impact of digitalisation, with a strong mission to keep challenging the industry with her innovative concepts. Her dedication to the industry over the past eight years landed her a spot on the Forbes 30 Under 30 List for Europe’s Media & Marketing landscape in 2019.

Upcoming Session

Building a Positive Digital Environment for the New Generation

Hosted by Verena Papik
Thursday, Oct 31 3:45 PM
Steph  Parker

Steph Parker

Digital Strategy Lead, FleishmanHillard Fishburn

Steph Parker

Digital Strategy Lead, FleishmanHillard Fishburn

Steph is an industry-agnostic strategist who has worked in some of the largest marketing agencies in the world over the last decade, planning for brands like Carnival Cruise Line, Fitbit, and Novartis. Her focus on the intersection of data and content earned her a nod from Forbes as a 30 Under 30 in 2013. Since then, she has been featured in publications like Digiday, The Huffington Post, and Ragan’s PR Daily; more recently, Steph was recognised with silver honours from the PRCA’s UK Cannes Young Lions competition in 2018. She moved to London from the States two years ago to expand her ex-US portfolio, and has been teaching digital marketing with General Assembly on both sides of the pond since 2014. She is passionate about blending online and offline marketing to push integrated marketing firmly into the digital age.

Upcoming Session

[ACADEMY B9] Harnessing the Value of Paid Social

Hosted by Social Media Week
Friday, Nov 1 11:45 AM

[ACADEMY B8] Harnessing the Value of Paid Social

Hosted by Social Media Week
Friday, Nov 1 10:30 AM

[ACADEMY B7] Harnessing the Value of Paid Social

Hosted by Social Media Week
Friday, Nov 1 9:30 AM
Dr. Oliver  Pattenden

Dr. Oliver Pattenden

Human Experience Planning Lead, Karmarama

Dr. Oliver Pattenden

Human Experience Planning Lead, Karmarama

Dr Oliver Pattenden is Human Experience Planning Lead at Karmarama. For fifteen years, he’s advised multinationals, start-ups, charities and governments by uniting cultural analysis with strategic thinking. His first professional experience came from producing and promoting club nights in the North East, working with some of the biggest DJs in the world such as Roni Size, DJ Shadow and 2ManyDJs. After a stint working in the charity sector in West Africa, Oliver moved to Bartle Bogle Hegarty, working on Audi and Britvic and overseeing the agency’s youth engagement and diversity programmes.

Initially leaving to pursue a Master’s in anthropology, Oliver completed a PhD in social anthropology six years later at Rhodes University in South Africa, specialising in youth, humanitarianism and the ethics of marketing. Speaking at international conferences and institutions such as the British Museum and Oxford University, his research experience covers ethnography, photographic and mixed-methods. His first book, entitled Taking Care of the Future: Moral Education and British Humanitarianism in South Africa, is published by Palgrave McMillian.

Joining Karmarama in 2018 from the research agency Canvas8, where he was Head of Strategy, Oliver is responsible for using innovative research methods to infuse strategy and creative with powerful insights, cultural relevance and academic rigor.

Upcoming Session

How to be Human: What We Really Mean by Connection

Hosted by Karmarama
Friday, Nov 1 3:10 PM
Jay  Paul

Jay Paul

Founder & Director, Hustle & Hive Marketing

Jay Paul

Founder & Director, Hustle & Hive Marketing

Jay is an experienced digital strategist & trainer based in London; with nearly 2 decades of experience delivering strategic marketing in European, US, APAC and EMEA markets. Right now, as Director of a growing digital marketing agency, she works with global brands and startups delivering digital strategy, transformation and training.

Jay trains entrepreneurs and career changers – training mostly at General Assembly & Google Digital Garage – she has developed and facilitated 80+ digital workshops and courses for over 2,500 students. Jay has trained participants from companies including Procter & Gamble, Publicis, GSK and L’Oréal.

Her digital marketing superpower is delivering campaigns that generate groundswell and conversions on a shoestring; earning media coverage for low budget campaigns with media including BBC, Guardian and TimeOut.

Upcoming Session

[ACADEMY B6] Don't Just Hear, Listen: The Power of Social Listening

Hosted by Social Media Week
Thursday, Oct 31 4:45 PM

[ACADEMY B5] Don't Just Hear, Listen: The Power of Social Listening

Hosted by Social Media Week
Thursday, Oct 31 3:30 PM

[ACADEMY B4] Don't Just Hear, Listen: The Power of Social Listening

Hosted by Social Media Week
Thursday, Oct 31 2:30 PM
Kate  Peregrine

Kate Peregrine

Global Head of Social Media, Dyson

Kate Peregrine

Global Head of Social Media, Dyson

In just three years at Dyson, Kate has risen from the role of global commercial manager of personal care to be the global head of social media. During this time, she successfully identified a gap in the business and filled it through creating a new social media function that leverages social listening insights and influencer relationships and effectively and brings together paid, owned and earned social to further develop the Dyson community.

Hear from Kate during an interview on the Brands Leader stage where she’ll underscore her commitment to a ‘learn quickly, fail fast’ approach to better knowing yourself as a marketer and your business and driving positive impact. She’ll also offer her thoughts on the industry as it stands today and projections as to what the future holds.

Upcoming Session

Rising Stars: A Conversation with Kate Peregrine, Dyson

Hosted by Social Media Week
Thursday, Oct 31 2:40 PM
Emilie  Quinn

Emilie Quinn

Director, Influencer & Creative Division, SheerLuxe

Emilie Quinn

Director, Influencer & Creative Division, SheerLuxe

Emilie is an experienced digital PR expert with a demonstrated history of working with multinational media agencies and top digital partners in both New York and London.

Currently, she is a consultant for SheerLuxe, an online lifestyle magazine. Prior to that, she was Head of Partnerships for Wildfire, a social content agency, for over 2 years. In addition, Emilie spent 4 years with Havas working on influencer strategy and activations, 2 years in New York and 2 years in London.

Upcoming Session

The Evolution of Endorsements

Hosted by CROWD
Friday, Nov 1 10:40 AM
Lizzie  Rabone

Lizzie Rabone

Associate Director of Strategy and Analytics, Edelman

Lizzie Rabone

Associate Director of Strategy and Analytics, Edelman

Lizzie is Associate Director of Strategy and Analytics at Edelman, where she focuses primarily on influencer work and audience insights. Her role is cross- practice, analysing structures of influence from B2C marketing right through to public affairs, corporate reputation and of course healthcare. We take an audience-first, data-driven approach, and use our proprietary analytics framework to map the key players in any topic. Prior to working for Edelman, Lizzie worked in Russia, Spain and the USA as a journalist and insights analyst.

Upcoming Session

The Now and Next of Influencer Marketing

Hosted by Julius
Thursday, Oct 31 11:35 AM
Jen  Rankine

Jen Rankine

Global Social Media Lead, Skyscanner

Jen Rankine

Global Social Media Lead, Skyscanner

Jen is a social media human who grew up hogging phone-lines and being yelled at to get off the Internet by her mother. She’s also haunted by the sound of a dial-up modem.

Nobody knew that all those years of MSN Chat and Neopets would actually land her a job but in 2011 she got her first social media role in schuh. After growing the brand (and her trainer collection), Jen decided to dabble in the world of agency life where she worked on a collection of FMCG and financial brands.

These days Jen’s the Global Social Media Lead for Skyscanner – the travel company that’s looking to make travel as simple as humanly possible. Based in Edinburgh, Jen and her team focus on story telling whilst honing in on building one of the best travel communities in the world.

Upcoming Session

Rising Stars: A Conversation with Jen Rankine, Skyscanner

Hosted by Social Media Week
Thursday, Oct 31 10:20 AM
Nick  Robertson

Nick Robertson

Social Content Producer, BBC

Nick Robertson

Social Content Producer, BBC

Nick is a leading Social Content Producer within the BBC, where he runs social campaigns aimed at engaging an under 35 audience. As well as being instrumental in working with Tik Tok to set up the BBC’s first accounts across hugely successful campaigns for the Greatest Dancer and Eurovision, his personal TikTok is about to hit an audience of 1 million and his content has had over 50 million views.

Starting out in comedy, in 2015 Nick picked up Snapchat just for fun, but it wasn’t long till he was helping brands with their social activations, and became part of a team that launched the UK’s first independent Snapchat event.

Nick is awful at writing bios, especially in the third person, so Nick apologises for the above.

Upcoming Session

[ACADEMY B10] How to Make an Impact on TikTok

Hosted by Social Media Week
Friday, Nov 1 2:30 PM

[ACADEMY B11] How to Make an Impact on TikTok

Hosted by Social Media Week
Friday, Nov 1 3:30 PM

[ACADEMY B12] How to Make an Impact on TikTok

Hosted by Social Media Week
Friday, Nov 1 4:30 PM
Elaine  Rodrigo

Elaine Rodrigo

Chief Strategy & Insights Officer, Danone

Elaine Rodrigo

Chief Strategy & Insights Officer, Danone

Elaine has spent most of her 20+ year career in the Insights & Analytics area, focused on raising Organisational capabiltiies in both Consumer and Data Centricity. Putting consumers at the heart of Strategy, Brands and Innovation, and data analytics for smarter fact-based decision making, to drive Growth and Efficiency. Most of her career has been in the FMCG industry, in both Global and Market roles across Reckitt Benckiser and Kraft Foods/Mondelez. She joined Danone in 2017 in the newly created role of Chief Strategy & Insights Officer, to stage the transformation of consumer and data centricity in the new paradigm digital world. In the past 18 months, she has driven the adoption of new agile tools for faster, more iternative consumer learning, and also leveraged digital (social/search) data to gain fresh insights #humanisedata.

Elaine is a strong believer in People and Culture shift as the most important aspects of driving change, and gains her personal satisfaction from seeing people evolve and grow, to bring impact to the business. Elaine is originally from Singapore, has a PhD from Monash University in Australia and has lived in Melbourne, Singapore, London and Paris (where she is currently based).

Upcoming Session

Leisha  Santorelli

Leisha Santorelli

Senior Journalist & Reporter, BBC

Leisha Santorelli

Senior Journalist & Reporter, BBC

Leisha Santorelli is a senior BBC News journalist working across television, online and radio. She looks after the BBC World Service partnership with America’s biggest business programme, Marketplace, after having covered the Asia Pacific region for over a decade.

She has been deployed to cover some of the world’s biggest news stories, including the aftermath of Philippines Typhoon Haiyan and the mysterious disappearance of Malaysia Airlines Flight 370. Leisha previously worked at Bloomberg Television in Hong Kong.

She received her degree in Comparative Literature and African Studies from Emory University in Atlanta, Georgia.

Leisha lives in London with her husband Tom and a British shorthair cat called Mochi.

Upcoming Session

Rising Stars: A Conversation with Alice ter Haar, Deliveroo

Hosted by Social Media Week
Thursday, Oct 31 3:50 PM

Rising Stars: A Conversation with Dani Hughes, British Heart Foundation

Hosted by Social Media Week
Thursday, Oct 31 3:30 PM

Rising Stars: A Conversation with Kate Peregrine, Dyson

Hosted by Social Media Week
Thursday, Oct 31 2:40 PM
Helen  Saul

Helen Saul

Brand Manager - Europe, lastminute.com

Helen Saul

Brand Manager - Europe, lastminute.com

After two and a half years at lastminute.com, Helen has been responsible for award-winning global marketing campaigns across five markets for TV, social media, outdoor and online channels. Her job is a tough one- telling people they should take more holidays- but someone’s got to do it. She was selected by the Drum as ‘one of the world’s top 50 most exciting new brand marketers in 2019’ and also featured on the Shiny New Object podcast. If she’s not working on new brand projects which get the world excited about holidays, you can normally find her following her own advice and travelling the world in her spare time.

Upcoming Session

Rising Stars: A Conversation with Helen Saul, lastminute.com

Hosted by Social Media Week
Thursday, Oct 31 10:00 AM
David  Schneider

David Schneider

Creative Director , That Lot

David Schneider

Creative Director , That Lot

Award-winning actor, writer, director and social media obsessive with nearly half a million followers on the various platforms, David is the co-founder of social media company That Lot, creating videos, images, podcasts and posts for clients such as NatGeo, Red Bull and Jamie Oliver. David’s most recent film was The Death Of Stalin which he co-wrote and for which he was nominated for a BAFTA alongside numerous other awards. David is currently directing on HBO’s most anticipated new show Avenue 5 starring Hugh Laurie, Which airs in 2020.

Upcoming Session

CHEESE SUBMARINES. Brexit and Social Media: A Marriage Made in Hull

Hosted by David Schneider
Friday, Nov 1 5:10 PM

Storytelling On Social from A to V

Hosted by That Lot
Friday, Nov 1 9:15 AM
Helen  Skipworth

Helen Skipworth

Social Media Executive, British Heart Foundation

Helen Skipworth

Social Media Executive, British Heart Foundation

Helen joined the BHF’s Social Media Team in 2017. In her role as Social Media Executive for Healthcare Innovation, she works across a range of social media platforms to identify and engage with existing or potential supporters, patients and healthcare professionals. She has close links with the BHF’s team of cardiac nurses, and uses her experience of digital marketing in health environments to inform targeting and tactics.

Upcoming Session

Claude  Springer

Claude Springer

EMEA Managing Director, Meltwater Social

Claude Springer

EMEA Managing Director, Meltwater Social

Claude is the Managing Director of the EMEA region of Meltwater Social. Through his time at Sysomos he has been instrumental in the leadership and growth of our EMEA business. Claude established his love for everything media and started his professional career at Meltwater in 2011. He has a wealth of client experience working with our largest global brands over the years, such as Heineken, Mondelez, EY to name a few. Claude is a passionate sportsman and outside of work you will see him on a rugby field.

Upcoming Session

Anna Lisa  Stone

Anna Lisa Stone

Creative Lead, Malts Portfolio, Edrington

Anna Lisa Stone

Creative Lead, Malts Portfolio, Edrington

Anna Lisa Stone is Creative Lead for Edrington’s Malts portfolio. Edrington’s brands include the Macallan, Highland Park, and the Glenrothes. Anna Lisa’s background is as a filmmaker, having spent many years’ working at the forefront of new media around the world, most recently in Los Angeles. She’s an experienced brand-builder, devising creative strategy and content for international corporations; as well as a seasoned self-shooting producer of documentaries and commercials. Anna Lisa has a deep love for Scotland: its people, its landscape and, especially, its whisky.

Upcoming Session

Community-centric Storytelling

Hosted by Edrington
Friday, Nov 1 3:45 PM
Tom  Szekeres

Tom Szekeres

Digital Consultant, Speaker, and Creator, One Small Step

Tom Szekeres

Digital Consultant, Speaker, and Creator, One Small Step

Tom Szekeres is a digital consultant and entrepreneur with a passion for education and bringing new ideas to life. He previously founded This Here, an award-winning social media agency, and has worked with a wide range of brands including EE, eBay, and Barbour. He gives a regular Guardian Masterclass – Advanced Social Media Marketing for Brands – and has taught Digital Marketing at General Assembly, as well as Innovation and Data_in a Day at Decoded. His current focus is on building One Small Step – a weekly challenge to make a simple change, one that will make an outsized impact on the people and planet around us.

Upcoming Session

[ACADEMY B3] How to Understand and Optimize Your Social Media Analytics

Hosted by Social Media Week
Thursday, Oct 31 11:45 AM

[ACADEMY B2] How to Understand and Optimize Your Social Media Analytics

Hosted by Social Media Week
Thursday, Oct 31 10:30 AM

[ACADEMY B1] How to Understand and Optimize Your Social Media Analytics

Hosted by Social Media Week
Thursday, Oct 31 9:30 AM
Tijana Tamburic

Tijana Tamburic

Co-Founder, Female Narratives

Tijana Tamburic

Co-Founder, Female Narratives

Tijana co-founded Female Narratives with fellow model Franzi Klein. The creative agency operates using a collective of female-only talent to tell real stories using real women. It brings together over 100 creative women ranging from directors to mountaineers and mental health activists to poets. Clients include Bumble, North Face, W Hotels, Kiehl’s and dozens of female-led sustainable and ethical brands.
Tijana us a UCL graduate and was included in the Forbes 30 Under 30 list this year for Media and Marketing.

Upcoming Session

Building Communities in the Digital Age

Hosted by Female Narratives
Thursday, Oct 31 10:40 AM
Emily  Taylor

Emily Taylor

Marketing Manager, Zipcar

Emily Taylor

Marketing Manager, Zipcar

Emily leads the consumer marketing function for Zipcar UK – the world’s leading car sharing network, driven by a mission to enable simple and responsible urban living. Her current role allows her to indulge her passion in developing innovative creative content as well as strategic partnerships and communications while working across both national and international operations.

Prior to her time at Zipcar, Emily spent five years working for the world’s largest cruise operator Carnival Corporation as the Brand and Content Lead for P&O Cruises Australia, as well as other roles across the public relations and corporate communications teams.

Upcoming Session

Rising Stars: A Conversation with Emily Taylor, Zipcar

Hosted by Social Media Week
Thursday, Oct 31 12:05 PM
Alice  ter Haar

Alice ter Haar

Senior Manager, Deliveroo

Alice ter Haar

Senior Manager, Deliveroo

Alice’s career spans 10 years in high-growth businesses, and most recently three years at Europe’s fastest-growing company, Deliveroo. She describes herself and the company as “growing up together,” and she’s proud to be part of the team that’s propelled the brand through such astonishing growth.

Alongside her day job, Alice has a professional side-hustle as a personal development enthusiast – she’s on a mission to “make personal development mainstream.” Alice dedicates one working day a week to this alongside her role as a Senior Manager for regional marketing at Deliveroo. Alice found this calling after discovering the transformation impact that personal development can have on The Marketing Academy Scholarship – this inspired her to share its magic with others through speaking, training, writing and blogging.

Prior to Deliveroo, Alice enjoyed a varied career with stints in a wide variety of businesses, including FTSE 100 Whitbread and ‘agency-side’ at The Chartered Institute of Marketing’s 2014 Agency of the year, Cherry London. She’s gone full circle having begun her career starting up the business of ‘photographer to the stars’, Terry O’Neill.

Upcoming Session

Rising Stars: A Conversation with Alice ter Haar, Deliveroo

Hosted by Social Media Week
Thursday, Oct 31 3:50 PM
Lindsey  Turner

Lindsey Turner

Head of Creators EMEA, Twitter

Lindsey Turner

Head of Creators EMEA, Twitter

As Head of Creators for Twitter EMEA, Lindsey Turner leads a team of specialists, driving how Twitter connects brands with Creators across the region, to produce the most impactful content for their most valuable audiences.

An American expat relocated to London from Los Angeles, Lindsey’s had an extensive career in Hollywood where she led and contributed to more than 200 digital marketing & publicity campaigns for multiple world-class film entertainment studios, including Universal Pictures, Walt Disney Studios and Warner Bros. Recruited to the UK by British filmmaker Matthew Vaughn (Kingsman, Layer Cake) & his wife Claudia Schiffer, she led digital & social marketing efforts on behalf of their respective film and brand businesses before joining Twitter.

Lindsey began her career in public relations at the Escondido Humane Society in San Diego before moving to KUSI-TV where she worked as a producer, booking hundreds of entertainment/news/community segments and guests.

Upcoming Session

The Craft of Content, Creators and Connecting with Culture

Hosted by Twitter
Thursday, Oct 31 4:40 PM
John  Tyrrell

John Tyrrell

Senior Vice President, EMEA Managing Director, NetBase

John Tyrrell

Senior Vice President, EMEA Managing Director, NetBase

John has 25 years’ experience leading sales for emerging and disruptive technology companies. His experience includes establishing new markets for technologies such as SaaS, application infrastructure, workflow and digital marketing. His roles have included consulting, direct sales and account management.

Upcoming Session

How to Use Social Media Insights to Boost Your Marketing Strategy

Hosted by NetBase
Thursday, Oct 31 9:15 AM
Laurie  Wang

Laurie Wang

Founder, Digital Marketer and Speaker, LW Digital Influence Ltd

Laurie Wang

Founder, Digital Marketer and Speaker, LW Digital Influence Ltd

Laurie Wang is an award-winning digital marketing consultant, leading Instagram expert, coach and trainer helping entrepreneurs and business owners grow their audience online and convert their audiences into paying customers and clients. Her knowledge and understanding of the digital landscape have benefited an eclectic mix of clients from solo entrepreneurs, young start-ups to FTSE 100 giants, from Google to global advertising agency Ogilvy. She previously spoke at international events such as MB Summit, London School of Economics, and Social Media Week London.

She has been featured by the Guardian, Fast Company, SEM Rush, and write for publications such as Elite Daily and Digital Business Women. In 2017, she was named by the British Interactive Media Association as a top Rising Star in the UK Digital industry.

Upcoming Session

[ACADEMY A6] How to Create Instagram Ad Stories that Convert

Hosted by Social Media Week
Thursday, Oct 31 4:45 PM

[ACADEMY A5] How to Create Instagram Ad Stories that Convert

Hosted by Social Media Week
Thursday, Oct 31 3:30 PM

[ACADEMY A4] How to Create Instagram Ad Stories that Convert

Hosted by Social Media Week
Thursday, Oct 31 2:30 PM
Melissa  Weston

Melissa Weston

Marketing Lead - UK & Ireland, Zalando

Melissa Weston

Marketing Lead - UK & Ireland, Zalando

Melissa Weston is an experienced marketing lead with a demonstrated history of working in the fashion and advertising industry. She has a strong agency pedigree with large global clients. Having worked internationally in India, China, Spain and UK, she now leads the marketing for UK and Ireland at Zalando based in Berlin, Germany. Chosen for a 35 under 30 storytelling course by Cannes Festival of Creativity and selected as one of the The Drum’s Future 50, she has been identified as a new generation of global marketers.

Upcoming Session

Rising Stars: A Conversation with Melissa Weston, Zalando

Hosted by Social Media Week
Friday, Nov 1 10:30 AM
Adam  Williams

Adam Williams

Chief Executive Officer, Takumi

Adam Williams

Chief Executive Officer, Takumi

Adam (Sven) has over 18 years of media experience and seven of those were with Spotify where he was Managing Director of Spotify UK, Benelux and Ireland where he spent seven years helping to drive growth. Adam then decided to leave to launch his own business called Words Won’t Do, a personalised video platform. That business is still going strong, but he decided to leap into the rapidly growing Influencer marketing space and that is where he joined Takumi as Chief Revenue Officer at the start of 2018. Just over a year at Takumi, Adam was named Chief Executive Officer (CEO) where he has been integral to Takumi’s expansion into the US, with the launch of its new office and team in New York.

As CEO, Adam will spearhead this growth, focusing on the expansion of Takumi into other markets. He will continue to drive exceptional customer service and retain long term partnership deals by working with the team to build additional services and functions to the platform.

Upcoming Session

How Much Do You Trust Influencer Marketing?

Hosted by Takumi
Friday, Nov 1 11:35 AM
Alex  Wood

Alex Wood

Europe Editor, Forbes

Alex Wood

Europe Editor, Forbes

Alex is the Europe Editor for Forbes, based in London. He joined Forbes in 2018 after the company acquired The Memo, Alex’s start-up that he founded in 2015. Alex is also proud to train the next generation of journalists at City, University of London where he has been a visiting lecturer since 2011. You can also find Alex on TV & radio as a regular pundit for BBC, CNN, Sky News and many more.

Upcoming Session