All 21 Speakers


Joel  Backaler

Joel Backaler

Managing Director, Frontier Strategy Group

Joel Backaler

Managing Director, Frontier Strategy Group

Joel Backaler is a global marketing strategist, author, and international keynote. He is the Managing Director at Frontier Strategy Group, a member of the National Committee on US-China Relations and the award-winning author of “China Goes West.”

In September 2018, Backaler will release his second global marketing book, also published with Palgrave Macmillan called “Digital Influence.” Digital Influence explores how businesses and other organizations can incorporate influencer marketing into their global strategy by tapping into the voices of local key opinion leaders and trendsetters to bring their products and services to market in an authentic, locally relevant manner.

His thought leadership has been featured in Forbes, BBC, and The Financial Times. He has worked with many of the world’s top global brands, including: The Coca-Cola Company, Johnson & Johnson, Philips, Cisco, HP, and Danone. He has also advised companies from emerging markets on their globalization efforts.

Upcoming Session

Global Influence: How to Capitalize on the Rise of Influencer Marketing Around the World

Hosted by Frontier Strategy Group
Friday, Nov 16 2:30 PM
Tom  Beattie

Tom Beattie

Head of Animation and Childrens, Tiger Aspect Productions

Tom Beattie

Head of Animation and Childrens, Tiger Aspect Productions

Tom is Head of Animation and Childrens for Tiger Aspect Productions and currently series producer of the animated Mr Bean series.

Tom started his career in advertising as a creative before moving into live action film production. After managing commercial and pop promo productions for various bands and brands from U2 to Pot Noodle, Tom transferred his skills to animation and children’s TV production. Tom joined Tiger Aspect in 2001 and has been involved in all of Tiger Aspect’s children’s programming output, working across every aspect of production from development to delivery and beyond. Credits include: Bosom Pals, Mr Bean: The Animated Series, Charlie and Lola and Tinga Tinga Tales.

Upcoming Session

Making Mr. Bean Social

Hosted by Endemol Shine Group
Wednesday, Nov 14 2:50 PM
Ronan  Beirne

Ronan Beirne

Global Brand Marketing Director, Haig Club, Diageo

Ronan Beirne

Global Brand Marketing Director, Haig Club, Diageo

Ronan Beirne is a highly successful & dynamic marketing leader with more than 18 years experience in a leading global multi-national business. In his current role of Global Brand Director of Haig Club Whisky, Beirne has spearheaded the marketing launch of what is recognised globally by both the media and drinks industry as the most successful Whisky launch globally in the last 10 years.

Throughout his career in Diageo, Beirne has demonstrated the ability to drive business performance through innovative, disruptive & highly awarded next generation marketing programmes & initiatives that have raised the bar and reframed what best in class marketing looks like in Diageo and across the industry.

Beirne possesses a rare mix of strategic and operational marketing flair and acumen & has demonstrated the ability throughout his career in Diageo to drive real business performance through next generation marketing strategy & brilliant execution. In 2009 on Guinness globally Beirne led the creation & execution of the Guinness global 250 Anniversary & Arthur’s Day programme which was the first and most successful global programme for Guinness delivering share growth year on year in key territories.

Beirne then headed up the data & entertainment divisions in Global Marketing Innovation in Diageo in 2011 where he developed the strategic and operational framework for Digital & Data transformation across Diageo globally & embedded it throughout the organisation. In this role Beirne also created and embedded globally across all Diageo markets an industry ground breaking end to end marketing framework for global brand and celebrity partnerships that has step changed business performance in this area & led to highly successful partnerships between Diageo & talent such as Madonna, David Beckham, Jude Law, Lewis Hamilton, The Script etc

In his current role Beirne has led the highly successful & awarded global marketing launch of Haig Club Whisky with David Beckham through a highly innovative marketing model which is a beacon of next generation digital marketing in Diageo & across the industry and has driven stellar brand performance in market.

Beirne has vast experience and a track record of leading high performing teams in Diageo & across global and local agency partners over 18 years as well as an ability to deliver high impact and ground breaking marketing programmes whether that be on large scale complex $50m global marketing initiatives or smaller scale agile local market programmes & initiatives.

Upcoming Session

Andrew  Crofoot

Andrew Crofoot

Head of Digital Distribution & Partnerships, Endemol Shine Group

Andrew Crofoot

Head of Digital Distribution & Partnerships, Endemol Shine Group

Andrew has over 15 years of experience driving business development, strategy, and deal-making for digital and traditional entertainment companies.

Hailing from Los Angeles, Andrew joined Endemol Shine Group in London in November 2015 and is Head of Digital Distribution and Partnerships. ESG is the world’s largest independent production group, creating world class content for all platforms, and produces global hits such as MasterChef, Big Brother, Deal or No Deal, Your Face Sounds Familiar, and scripted titles such as Black Mirror, Peaky Blinders and Broadchurch. Andrew develops new relationships with key digital and television platforms and expands current partnerships in order to distribute the company’s huge international catalogue of TV and digital-first series. Current partners of focus include Facebook, Google, Amazon, Roku, Twitter and Netflix.

Prior to joining Endemol Shine, Andrew looked after media business development for Yahoo! in Los Angeles, acquiring video content executing off-platform distribution partnerships with partners such as Live Nation, The New York Times, Paramount and Fox. Previously, Andrew worked for Universal Music Group, where he licensed the global music catalogue to film studios, TV producers, and mobile and app developers for use in their productions and worked with hundreds of well-known artists such as Lady Gaga, Eminem, Justin Bieber, Kanye West and Rihanna. Andrew spent the early days of his career founding a start-up that specialized in television news talent representation throughout the US.

Upcoming Session

Making Mr. Bean Social

Hosted by Endemol Shine Group
Wednesday, Nov 14 2:50 PM
Toby  Daniels

Toby Daniels

Founder & Executive Director, Social Media Week

Toby Daniels

Founder & Executive Director, Social Media Week

Toby is the Co-Founder and CEO of Crowdcentric Media and Founder and Executive Director of SMW.

In 2009 Toby founded Social Media Week, a leading news platform and worldwide conference that takes place in 20+ countries around the world. SMW’s mission is to curate and share the best ideas, innovations and insights into how social media and technology are changing business, society and culture around the world.

Prior to Crowdcentric, Daniels was the Managing Director of Online Creative Communications, a London based digital agency which he managed for 7 years.

As a thought leader on a range of topics at the cross-section of media, technology and communications, Toby has been featured extensively in mainstream and trade media, including articles on CNN.com, The NY Times, The Next Web, Huffington Post, BBC, PSFK and Fast Company. He speaks regularly at conferences and has given talks at PdF Latin America in Santiago Chile, Social Media Brazil in São Paulo, PDMA’s Co-Creation Conference, Phoenix, SXSW, Austin and Digital Hollywood, Los Angeles. In 2013, The Next Web named Toby as one of New York’s 50 NYC Tech Entrepreneurs You Need to Know About.

In 2014 Toby co-curated the book On! The Future of Now, with the proceeds going towards supporting clean water projects in the developing world.

In addition to his professional endeavors, Toby is also a passionate contributor to a number of non-profit organizations, including CampInteractive, whose mission is to inspire and equip underserved students with the skills in computing, leadership, and professionalism needed to thrive in the Internet economy and beyond.

Upcoming Session

Opening Remarks with Founder & Executive Director of Social Media Week

Hosted by Social Media Week
Wednesday, Nov 14 10:20 AM

The Daily Recap & Roundtable Discussions

Hosted by Social Media Week
Thursday, Nov 15 4:45 PM

The Daily Recap & Roundtable Discussions

Hosted by Social Media Week
Friday, Nov 16 3:35 PM

The Daily Recap & Roundtable Discussions

Hosted by Social Media Week
Wednesday, Nov 14 4:45 PM
Neil  Davidson

Neil Davidson

Managing Director, HeyHuman

Neil Davidson

Managing Director, HeyHuman

Neil joined HeyHuman in 2008. He established the agency’s strategic offer and developed its new positioning, built on the agency’s proprietary study into new brand relationships.

Neil has led, launched and re-positioned agencies in the UK and in Europe, including being a Board member of Rainey Kelly Campbell Roalfe/Y&R, Strategic Planning Director of The Farm and Managing Partner of Rapp.

Ten years into his agency career, he undertook an MA in creative writing/semiotics at Brunel University. As he delved further into semiotics he turned to neuroscience and the user-friendly discipline of neuromarketing.

He’s since harnessed that to inform HeyHuman’s BrainKind approach to creative and understanding of the relationships people have with brands. Neil has a firm understanding of what people actually want from a brand and the business acumen to deliver it to them.

Neil also speaks and reports back on neuroscience from global conferences such as SXSW, Digital Enterprise Festival, Chartered Institute of Marketing.

Upcoming Session

Charlotte  Dixon

Charlotte Dixon

Joint-Head of Social Content Lab, MOFILM

Charlotte Dixon

Joint-Head of Social Content Lab, MOFILM

Charlotte Dixon is a Media Strategist who has cut her teeth working on social content for some of the world’s biggest brands. Starting as a social media executive, she quickly progressed to running the media strategy for global branded content campaigns for the likes of Airbnb, Emirates and Accenture. She now is the Joint-Head of MOSTUDIO, the social division of branded content company MOFILM.

Upcoming Session

Betsy  Fast

Betsy Fast

Executive Director of Digital Editorial Strategy, Hearst UK

Betsy Fast

Executive Director of Digital Editorial Strategy, Hearst UK

Betsy Fast joined Hearst UK in April 2017 in the newly created role of Executive Director of Digital Editorial Strategy, Hearst Digital Media. Her remit is to cultivate editorial excellence and drive digital audience growth across 13 of Hearst UK’s websites, including Cosmopolitan, ELLE, Digital Spy and Esquire.

Before relocating to London for her new role, Betsy served as Partnerships Director for Hearst Digital Media in the U.S., where she led Hearst’s ongoing partnership with A+E Networks. Prior to that, she spent four years as site director of Seventeen.com. Under her leadership, Seventeen’s site traffic grew to over four million unique monthly visitors and climbed to the number one spot in ComScore’s teen category.

Betsy has extensive editorial experience. Before joining Hearst she was Editor-in-Chief at Dosomething.org – one of the largest organisations supporting teens and social change in America – where she turned around performance and dramatically improved revenue streams. Before completing five years as a Senior Editor at Instyle.com, Betsy cut her teeth on Bauer Publishing teenage titles; Twist and J-14.

Upcoming Session

A Year’s Worth of Video Evolution

Hosted by Hearst
Wednesday, Nov 14 10:30 AM
Kevin  Gessay

Kevin Gessay

Managing Director, UK, PMK•BNC

Kevin Gessay

Managing Director, UK, PMK•BNC

Kevin is responsible for PMK-BNC’s London operations and is part of the team that drives its global business. He specialises in cultivating relationships between brands and the world of popular culture and media. With more than 18 years’ experience in marketing and media relations and 12 years at PMK•BNC in Los Angeles, Kevin has helped brands like Unilever, Samsung Europe and Haig Club form celebrity and influencer partnerships and deliver engaging experiences.

Upcoming Session

Saskia  Jones

Saskia Jones

Data Strategy Director - Partner, Bartle Bogle Hegarty

Saskia Jones

Data Strategy Director - Partner, Bartle Bogle Hegarty

Saskia started her career at social and digital agency, Deep Focus London, where she cut her teeth on providing strategic insight and measurement for clients such as Tesco Mobile, Renault & Sky.

During her five years at BBH, she’s built up the social and digital data offering. In doing so, developed world first brand measurement and embedded data and insight all the way through the creative process, informing and optimising our most effective and award winning work, across Tesco, KFC & Virgin Media.

Upcoming Session

Brands Not Hot

Hosted by Bartle Bogle Hegarty
Wednesday, Nov 14 2:30 PM
David  Levin

David Levin

Creative Director, That Lot

David Levin

Creative Director, That Lot

David is Creative Director of social content agency, That Lot, which he founded with writer/director/Twitter-obsessive, David Schneider. He creatively drives the social output of their clients, which include Channel 4, Nando’s, B&Q, HSBC and The Apprentice. David’s foray into social came by way of setting up a spoof Twitter account for his local pub, @the_dolphin_pub, which attracted a cult following, won Time Out’s ‘Best London Twitter’ and led to David being asked to tweet for numerous brands and broadcasters including BBC One’s The Voice, which broke BBC records for engagement. David specialises in nailing tone of voice and creating highly shareable social formats, both of which have contributed towards That Lot recently winning Social Agency of the Year and some major wins for clients, such as making Channel 4 the most viewed UK broadcaster on Facebook.

Upcoming Session

A Guide to Creating and Landing Video on Social

Hosted by That Lot
Thursday, Nov 15 12:20 PM
Digby  Lewis

Digby Lewis

Executive Director, Content, iris

Digby Lewis

Executive Director, Content, iris

On paper, far too old to still be kicking around the world of social media, Digby has somehow managed to keep pace with the relentless evolution of platforms and content formats. Now leading the charge for Iris’ global roster of clients, he works alongside platform specialists, social creators and even a few healthily skeptical editorial hounds, to make the next big thing none of us have heard of yet.

Upcoming Session

The Next Generation Game: Are You Smarter Than A Social Media Expert?

Hosted by Iris & Groovy Gecko
Thursday, Nov 15 10:50 AM
Amy  Luca

Amy Luca

President, theAmplify

Amy Luca

President, theAmplify

Amy is the President of theAmplify, a global influencer marketing, and content technology firm that is part of the You & Mr Jones Group. Prior to leading theAmplify, she worked on some the world’s biggest brands agency-side with roles including General Manager of Y&R Sydney, Business Director of Y&R Shanghai as well as positions at TBWA/Chiat/Day and Grey Group. She is also currently Adjunct Professor of Digital Marketing for the Executive MBA program at the University of Southern California, Marshall School of Business.

Upcoming Session

Shannon  Maclean Arnott

Shannon Maclean Arnott

Joint-Head of Social Content Lab, MOFILM

Shannon Maclean Arnott

Joint-Head of Social Content Lab, MOFILM

Shannon Maclean Arnott is a digital marketer from South Africa who specialises in content and social media. After starting her career in advertising and film production in Johannesburg, she pivoted into digital at a specialist inbound marketing agency in Cape Town. From there she moved to London, where she has been working as Joint-Head of MOSTUDIO, the social division of branded content company MOFILM.

Upcoming Session

Anthony  Macro

Anthony Macro

Head of Social Advertising, Croud

Anthony Macro

Head of Social Advertising, Croud

Anthony Macro has been working in the social advertising sector for over six years, and now heads up Croud’s social advertising team, working across clients including AA Cars, Hiscox, and Victoria’s Secret. Prior to joining Croud, Anthony was at OMD UK, working on accounts such as McDonald’s, NSPCC, Bacardi and Peugeot.

Upcoming Session

Measuring Paid Social: How to Work Within a Walled Garden

Hosted by Croud
Wednesday, Nov 14 10:50 AM
Aoife  McGuinness

Aoife McGuinness

Neuroscience Advisor, Consultant, HeyHuman

Aoife McGuinness

Neuroscience Advisor, Consultant, HeyHuman

Aoife has previously taken to the stage at Social Media Week with Neil. Following 3 years with HeyHuman on the innovation team Aoife has just completed her Masters degree in Neuroscience at Universitat Pompeu Fabra in Barcelona, and now works as a consultant advising HeyHuman on neuroscience.

Upcoming Session

Tara O'Donnell

Tara O'Donnell

Managing Director, UK, Text100

Tara O'Donnell

Managing Director, UK, Text100

Tara O’Donnell has 20 years of consumer and corporate communications experience and joined Text100 UK in 2014 as Managing Director. In addition to managing the business, Tara is the global client lead for Kodak Alaris and Lebara. Prior to joining Text100 UK, Tara launched and led Text100͚s North American consumer practice for 8 years which included crafting strategies and providing counsel for clients such as MTV, Shazam, British Airways, Vimeo, KAYAK.com and many others. Immediately before joining Text 100, Tara spent five years leading North American Corporate Communications for Samsung Electronics, playing a pivotal role in shaping Samsung͚’s brand identity as a digital technology leader in the U.S., Canada and Mexico.

Upcoming Session

AI vs Humanity: Who Will Win?

Hosted by Text100
Thursday, Nov 15 4:00 PM
David  Schneider

David Schneider

Creative Director , That Lot

David Schneider

Creative Director , That Lot

Best known as an actor/writer on TV shows such as I’m Alan Partridge and The Day Today, David Schneider set up That Lot with David Levin in 2013. With around 400,000 followers on Facebook and Twitter, David brings his vast experience as a writer and director of TV and film to That Lot’s video output, as well as supervising its topical, satirical content, such as the Twitter and Facebook feeds for Have I Got News For You. David recently directed Channel 4’s groundbreaking Snapchat drama (a world first) to accompany their new show Ackley Bridge, and remains active in the world of TV and film. He is presently directing the third series of Josh for the BBC, and his latest movie, The Death Of Stalin, co-written with Armando Iannucci, premieres in October.

Upcoming Session

A Guide to Creating and Landing Video on Social

Hosted by That Lot
Thursday, Nov 15 12:20 PM
Ashleigh  Smith

Ashleigh Smith

Head of Social, PHD

Ashleigh Smith

Head of Social, PHD

Ashleigh’s 9-year media career started in 2009 where after completing both a Degree in Psychology at the University of British Columbia and Marketing Management at BCIT she started in a digital strategist role at OMD Vancouver. She then spent three years on cross-channel digital planning and implementation for clients such as Canadian Tourism Commission in the local, national and international markets. Looking to take on new challenges, she pursued an opportunity to move abroad within Omnicom to PHD UK as part of the display team. Over the next four years she worked across key accounts such as Sainsbury’s, Canon, McCain and Expedia ushering her clients into both the age of mobile, programmatic and audience driven planning. In 2016, she wanted to expand her breadth of channel expertise and took on the role of Head of Social within PHD UK. Over the last two and a half years she has championed the growth of social both within the agency and to a wide range of clients which include Volkswagen Group, Sainsbury’s and Warner Bros. in both the London and Manchester offices.

Upcoming Session

Jake  Ward

Jake Ward

Business Development Director, Groovy Gecko

Jake Ward

Business Development Director, Groovy Gecko

Jake Ward is Business Development Director at Groovy Gecko. He has worked in the streaming industry for over fifteen years. In that time Jake has produced the first webcast from the Bank of China Tower in Hong Kong, developed video strategies for major high street names, and even climbed Mount Fuji, although we are still waiting for that webcast. He comes to Groovy Gecko from Broadview Communications, where, in his role as Director of Accounts, he developed both a wide range of content programming, including over 50 live interactive programmes for BT, and managed major accounts including National Grid, ACCA, BT, IBM, and Cisco.

Upcoming Session

The Next Generation Game: Are You Smarter Than A Social Media Expert?

Hosted by Iris & Groovy Gecko
Thursday, Nov 15 10:50 AM
Dom Whitehurst

Dom Whitehurst

Head of Social, Wavemaker

Dom Whitehurst

Head of Social, Wavemaker

Starting his career as a founder of one of London’s earliest social media agencies in 2008, Dom persuaded Debenhams and Premier Inn to start their first Twitter channels and trained O2’s staff to respond to customer queries on Twitter.

Dom now works as Head of Social for the third largest media agency in the UK, guiding clients to produce content that will resonate with the audiences that matter most to them.

Upcoming Session