#SMWLA

Maycie Timpone is the Executive Director of Video and Social Media at BuzzFeed in Los Angeles, where she leads BuzzFeed’s Video and Publishing teams. In her 5 and a half years at BuzzFeed, Maycie previously had oversight of the launch of brand social pages including Tasty, Nifty and Goodful. Prior to BuzzFeed, Maycie was a Web Producer for the television series, “Right This Minute,” after graduating from the Walter Cronkite School of Journalism and Mass Communication at Arizona State University.

Evan Jones brings over 20 years of experience and leadership as Chief Marketing Officer to Fender Musical Instruments Corporation (FMIC), the world’s leading guitar and musical instruments manufacturer transforming music history since 1946. In this role, Jones assumes leadership responsibility for FMIC’s global marketing strategy and initiatives, and is responsible for driving the evolution of marketing capabilities to deliver deep emotional affiliation and consumer engagement amongst all of the FMIC brands and channels.

Throughout his career he has been recognized for his specialization in building consumer brands and driving growth at a number of global companies in the sports, lifestyle and entertainment industries. Prior to joining FMIC, he served as Chief Marketing Officer at New Era Cap, the world’s #1 sports and lifestyle headwear brand with over 400 licenses including NFL, MLB and NBA. Previously, he held executive leadership positions at BillMyParents.com, Activision/Blizzard and DC Shoes/Quiksilver. Named the 2011 “Prepaid Card of the Year for the Youth/Student Segment”, Jones guided BillMyParents.com to educate teens on developing smarter spending habits. At Activision/Blizzard, he experienced his first entry into the gaming industry, leading the global marketing efforts for the Guitar Hero business unit, focusing on new and existing releases, digital online content and e- commerce across all gaming platforms. During his time at DC Shoes/Quiksilver, Jones led the global and regional marketing divisions to position and grow the brand across all categories including skateboarding, snowboarding, surfboarding, BMX, motocross, rally and lifestyle.

He began his career at Nike, where over the course of his 12 years at the company held a variety of leadership positions within the Nike Europe and Nike US marketing and sales organizations, including leading the category marketing efforts for Nike Basketball in the US Region from 2004 – 2007.

Evan has always had a lifelong passion for both music and sports. After earning his Bachelor’s degree, he played two years of pro basketball in Germany and Hungary. More importantly, he purchased his first Fender Stratocaster® guitar in 1995 and has been playing, writing and recording music ever since. He currently resides in Los Angeles with his wife Kirsten and their three children.

Drawing on over 14 years of experience as a digital media executive, Sybil serves as US Head of Influencer Strategy and Programming at Edelman. She oversees all US influencer teams, creating top quality integrated influencer programs for clients, leveraging all tiers of talent from micro to top-tier creators, and has built collaborations across teams to amplify influencer content across owned, earned and paid media.

Prior to joining Edelman, Sybil was Head of Digital Influencer and Brand Integrations at William Morris Endeavor, creating custom campaigns for brands and agencies across social media.

Sybil launched her digital career at Affinity Media (now Tencent) from 2005-2010 where she built and ran both the Ad Sales and Ad Operations teams, dramatically increasing advertising revenue globally. She was Head of Ad Sales and Ad Operations at OTTER Media’s Crunchyroll Network which included huge gaming networks SoloMid and MobaFire, as well as top eSports teams Team SoloMid and Cloud9.

Her clients have included Samsung, Starbucks, Barilla, Kellogg’s, Activision Blizzard, NBC, Lionsgate, Dell, Square Enix, Microsoft, Sony PlayStation, Nickelodeon, and many more.

Will Cady has made a career of looking for unexpected brilliance in overlooked subcultures. A path from zen monasteries through touring rock bands into digital media brought him to his current role as Head Of Brand Strategy at Reddit, overseeing a team built to find homes for brands amidst Reddit’s vast ecosystem of every online community imaginable.

Prior to taking on the Head Of Brand Strategy role, Will launched, hired, and managed Reddit’s Los Angeles brand partnerships office; tapping his years of experience architecting revenue-driving programs that connect brands with fast-growing pockets of music, art, and experience just as they reach their tipping points. Will is a graduate of Berklee College of Music and recipient of an Emmy Ward (Local NATAS) for Best Musical Composition/Arrangement. Will’s writing has been published in SPIN, Performer, and Death & Taxes. At Reddit, Will has created & executed programs with a host of Fortune Global 100 brands including Amazon, Toyota, Sony, T-Mobile, and many, many others.

Harvey Schwartz is EVP, Talent & Co-Founder at WHOSAY. He oversees the talent relationship division of the company and is part of the WHOSAY Match leadership team. WHOSAY is a Viacom company.

WHOSAY powers influence marketing campaigns for brands across all verticals and utilizes every level of celebrity and influencer to deliver measurably superior results compared to other social and mobile advertising solutions.

Schwartz built the WHOSAY talent platform from the ground up, first on-boarding 5,000+ celebrities and influencers, including Ronaldo, Shakira, Rihanna, Tom Hanks, Matthew McConaughey and Reese Witherspoon, to the WHOSAY talent app, a multi-publisher for all social content.

He then helped design and implement the proprietary WHOSAY Match platform, which crossed audience of brands and influencers with unique social data sets to match the right talent-influencer to a brand’s campaign objectives.

Prior to co-founding WHOSAY, Schwartz was responsible of the North American representation for Peter Gabriel and Real World Records, overseeing Digital and traditional marketing campaigns for product releases and tours in the US and Canada.

He was also VP, Business Development, at Voquette, a Citibank and Yahoo backed startup focusing on live streaming. Prior to Voquette, Schwartz established the Capricorn/Universal A&R Department helping develop multi-platinum artists.

Schwartz holds a Bachelor of Arts in Radio and Television from Indiana University in Bloomington.

Kim Vo is a storyteller at heart, and a seasoned creative strategist, specializing in large-scale, consumer facing websites, branded content and social campaigns. In her current role as Sr. Manager of Brand Content Strategy for Walmart, Kim is a central point of contact for in-house creative and external creative agency partners. In her previous role in Public Affairs for Chevron Corporation, she was a chief story teller, developing content and communications that protected and promoted the brand’s license to operate around the world.

Andy has spent the past 25 years helping top brands, foundations, and individuals market themselves, primarily through live events and experiences. Currently, his greatest passion is to inspire a new vision for the event industry: one focused on sustainability, zero waste and integrating environmental and social impact at every brand touch point. He catered his first wedding at age 16 and went on to become a top event producer in New York City.

He was featured on the front page of the Wall Street Journal as America’s first “corporate concierge” for his groundbreaking work at PepsiCo. Notable clients include Disney, ABC Television, Good Housekeeping, JPMorgan Chase, ING, Victoria’s Secret, InStyle Magazine, Vogue, Vanity Fair and The Rolling Stone.

Andy is a passionate entrepreneur – authoring his own cookbook, co-hosting TV shows on Animal Planet, The Food Network, and Fine Living Network, and previously owning a 10-bedroom hotel and restaurant in Hudson, NY.

Most recently, Andy has hosted America’s Cup in Bermuda, Leonardo DiCaprio Foundation’s annual fundraiser in Sonoma, the World Cup Pro AM Ski Championship in Squaw Valley, a Beverly Hills based pre-Oscar Week environmental gala and recreated a mini Coachella on the Indio Polo Grounds for private group of 1,200 people.

Andy is a FYRE Festival survivor and is still bewildered (and appreciative!) by his rapid rise to Internet meme phenom. Currently Andy is touring the US, UK and parts of Europe talking FYRE, resilience, and sustainability.

He splits his time between the West Village and his farm in Chatham, NY with his faithful half-Lab, half-Great Dane, Thor.

Sheena Shiravi is the Director of Consumer Communications at Eaze, a cannabis technology platform and marketplace that connects adult consumers to licensed dispensaries and brands via on-demand delivery. Founded in 2014, Eaze software has helped retailers complete nearly four million legal deliveries — and as an early employee, Sheena has been instrumental in growing the brand since its inception. From building the Eaze Insights data and education program, to crafting Eaze’s out-of-home advertising campaign on San Francisco city buses, Sheena’s narrative development work has been key in shaping how consumers and policy makers understand and interact with the cannabis industry.

In her current role, Sheena leads Eaze’s consumer-focused public relations, securing cannabis and CBD coverage in mainstream outlets to normalize cannabis. Sheena helps cannabis brands launch onto the Eaze marketplace, develop their brand entities and speak directly to consumers. Sheena led the 2018 launch of Eaze Wellness, an on-demand shipment service that brings hemp-based CBD products to 42 states and the District of Columbia.

Prior to Eaze, Sheena was a member of the corporate communications team at Alibaba and represented B2C, B2B and enterprise technologies at leading tech public relations agencies. She holds a BA in Political Economies from the University of California, Berkeley.

Ira Madison III is the host of the Crooked Media pop culture podcast, Keep It! Debuting in January 2018, the series has already amassed critical acclaim and over 1 million downloads per month. He most recently wrote for the teen sci-fi dramedy Daybreak, airing fall 2019 on Netflix. Madison’s work can also be found in GQ, New York Magazine, and Mr. Porter among other outlets. He was recently named #39 on The Root’s 100 Most Influential African-Americans of 2018.

Bryant is the Head of Brand at content agency Conscious Minds. Heading up their Portland office, he helps lead business and Brand strategy for Nike, Uber Eats, and Roots. A Bay Area native, his passion for advertising and athletics took him north, where he graduated from the University of Oregon’s Sports Marketing program. Bryant started his career working in brand marketing at Adidas America, after which he landed his dream job at Nike, leading social for @nike, and global digital for Nike Running. A digital marketing and content strategy expert, Bryant and Conscious Minds drive rich, authentic storytelling for some of the world’s most innovative brands. Like a true millennial, Bryant lives in the moment, chases adventure and new experiences with his close friends, always capturing it all with a pretty picture and a witty caption.

Matt Jarvis, Chief Executive Officer and Partner of 72andSunny, has helped 72andSunny grow from a 30-person shop to a global creative agency and continues to shape its business in today’s culture. Matt’s guidance and entrepreneurial drive helps 72andSunny create work that impacts culture and improves business for our brand partners. Outside the office, Matt is a strategic consultant for the Surfrider Foundation, the founder of Electric Futsal and a rabid advocate for soccer in the United States. He lives in Venice, California with his wife and two kids and surfs as much as possible.