Kristin Patrick has a passion for building 21st century brands and businesses that envelop the consumer across content, product and experiences. Building on a successful 20+ year career, Kristin sits at the intersection of content and commerce.
Kristin recently launched a unique venture creator group where she is incubating new businesses, making equity investments into existing companies, and revitalizing some of the world’s most iconic brands. Kristin is sought after because of her distinctive perspective building companies and brands that capture the imagination of the zeitgeist.
Named one of the “Top 50 Women in Brand Marketing” by Brand Innovators in 2015 and 2016, Kristin has developed a distinguished reputation for being a disruptive, trend-setting brand steward – breaking the barriers between pop culture and brands by creating universal relevancy across sports, fashion, technology, and music.
Most recently, Kristin was the CMO, Global Brand Development at PepsiCo, where she was responsible for delivering the company’s long-term global growth strategy and expansion plans. She was also tasked with building global plans and programs across existing and new categories, touchpoints, and experiences to build and leverage global equity and enhance PepsiCo’s global relevancy.
Prior to joining PepsiCo, Kristin was the Chief Marketing Officer for Playboy Enterprises where she worked to extend the brand into new categories and launched new digital initiatives, including gaming and an e-commerce hub. Previously, Kristin served as Executive Vice President of Brand Strategy at William Morris Endeavor, and Vice President of Strategy and Innovation at GAP, Inc. In addition to GAP, Kristin held several other leadership positions at Liz Claiborne, NBC Universal, Calvin Klein, The Walt Disney Company and Revlon where she served as the Vice President for Brand Strategy and New Product Initiatives.