Rosette Pambakian is the Head of Brand at Tinder, and has been with the company since its launch in 2012. As part of the early team, Rosette was integral in the development of the Tinder app that changed the dating landscape forever for millennials. For the last decade, Rosette has crafted PR campaigns and sculpted brand identities that have helped successfully launch companies into the spotlight. With a keen understanding of the consumer and media landscape, she leads the charge on developing brand programs and campaigns that create brand affinity and awareness among Tinder’s core audiences. Working with top business leaders, she streamlines brand strategy, sets company objectives and defines the brand’s core messaging across platforms.
Today, Tinder has users in more than 190 countries who are connecting with each other around the world. Each day, 26 million global matches are made, with more than 20 billion matches made to date. As Head of Brand, Rosette has played a critical role in helping Tinder evolve into the global, cultural phenomenon that it is today.