June 12-14, 2018 The Broad Stage, Santa Monica, CA

LA's Premier Media & Marketing Event

Where technology meets humanity

Where Technology Meets Humanity

In its 9th year, Social Media Week Los Angeles (#SMWLA) brings together professionals with a curiosity and passion for new ideas, innovations and emerging trends in social media.

This year the theme is Closer and will explore the intensifying conflict between individualism and community and will tackle three big sub-themes including The YouUniverse, The Social Divide and AI vs Humanity.

Join us for three days of inspirational talks, rigorous debate and for a glimpse into the future of our industry.


Learn new skills

Learn New Skills and Advance Your Career

With a program that is designed to provide you with a deeper understanding of what tools, strategies and tactics you should be investing in, the conference will give you the edge you are looking for in your career.



Gain Insights

Gain Insight from the World's Biggest Thinkers

More than 100 speakers from around the world will take the stage and share ideas and actionable insights with an audience of more than two thousand attendees.


Network and engage

Network and Engage with Potential New Customers

From our Opening Reception, Co-working Lounges, Networking Breakfasts, the Official Networking App, Breakout Sessions, SMW provides an unparalleled number of ways to meet and engage with attendees and secure future business.


Featured Speakers


Erin Robinson

Erin Robinson

Executive Producer & On Air TalentClevver

Erin Robinson

Executive Producer & On Air Talent, Clevver

Erin Robinson serves as executive producer and host of Clevver, the top ranking and award-winning multi-channel digital entertainment brand dedicated to pop and internet culture, lifestyle, beauty, fashion and celebrity news. Clevver has experienced over 10 years of dominance on YouTube, as well as a record year of growth with more than 12MM total subscribers, over 14MM social media followers and moves into longer form programming with streaming platforms such as Go90, Hulu, Watchable, and others. Robinson competed against the biggest digital influencers in the world on CBS’s The Amazing Race and she’s been coined a “Famechanger” by Variety and part of the “New Famous” by People Magazine. As executive producer and host, Erin has transformed The Daily Hollywood Rundown into a premiere daily destination for entertainment news, with the show having reached over 200 million views on YouTube. In 2017, Erin stepped into a new advocacy role, developing and distributing a series titled It Got Real: Erin’s Surgery, which followed her battle with fibroid tumors and spread awareness of the issue. Because of her series, which reached nearly 5MM views, Erin was tapped by The Office on Women’s Health to be an ambassador for Women’s Health Week 2017.

When she’s not covering breaking news or chatting with celebrities, you can find her being her quirky fun self on some of Clevver’s premium shows like Cheat Day, Beauty Trippin’, and Dirty Laundry. Erin is also a former Miss Malibu, a former trained EMT, flutist, and she even once pulled a man from a burning car.

Upcoming Session

Josh Rose

Josh Rose

Executive Creative Director, MediacoWeber Shandwick

Josh Rose

Executive Creative Director, Weber Shandwick

As Chief Creative Officer of Multi-Platform Campaigns at Weber Shandwick, Josh Rose leads the conceptual creative development practice. Josh helps set the vision for clients, defining a creative platform and overseeing the execution of the kinds of cross-media ideas that help define companies’ brands, both online and off.

Prior to joining Weber Shandwick, Josh spent 10 years as executive vice president, group creative director of digital at Deutsch, LA, where he oversaw integrated campaign efforts for the likes of VW, Playstation, Dr Pepper, HTC and many others. Before Deutsch, Josh helped pioneer the development of brands, content and communities online. In his foray into digital, in 1995, he helped develop the very first episodic web shows for the Internet and for five years, during the rapid growth of the medium, Josh lead creative for some of the most popular destinations online, in industries ranging from entertainment to automotive

Upcoming Session

Dea Lawrence

Dea Lawrence

Chief Marketing OfficerVariety

Dea Lawrence

Chief Marketing Officer, Variety

Dea Lawrence is the CMO of Variety responsible for driving Variety’s global branding and communications strategy. She oversees strategy, creative, communitcations, ad sales program development, social media development and the marketing and production of their 70 annual events, summits and media partnerships. Additionally Dea created the Variety Content Studio which creates storytelling for brands.

She is a highly experienced, solution based, sales and marketing leader who knows how to monetize companies, from start-ups to traditional corporations. Her advertising expertise is vast including creating and leading publisher direct and programmatic strategies, positioning media and creative ad tech platforms to Fortune 500 brands and their agencies, ad serving, rich media, video, dynamic creative optimization and data targeting sales across video, mobile, tablet and desktop. She has built sales and marketing teams over the past 20 years at companies such as PointRoll, AT&T, TubeMogul, and other start-ups.

Upcoming Session

Joel Flory

Joel Flory

CEO & Co-FounderVSCO

Joel Flory

Co-Founder & CEO, VSCO

As the co-founder and CEO of VSCO, Joel leads the company on its mission to equip, educate, and inspire anyone on the journey toward reaching their creative potential. Joel and his co-founder Greg Lutze combined their passions for photography and technology to build VSCO in 2011. Prior to founding VSCO, Joel was a successful commercial and wedding photographer. A Bay Area native, Joel is deeply involved in the local Oakland community.

Upcoming Session

Marwan Soghaier

Marwan Soghaier

Chief Product OfficerSteelHouse

Marwan Soghaier

Chief Product Officer, SteelHouse

Marwan Soghaier, Chief Product Officer of advertising technology company SteelHouse, is a product visionary who has worked in leadership positions for over a decade with many highly successful brands. At SteelHouse, Marwan inspires and builds pivotal products that make marketers’ jobs easier. His entire professional life has been spent building emerging platforms, from early Blackberry apps the PDQ smartphone by Qualcomm in first days of mobile, to Ticketmaster’s ticket exchange platform when the web-based application boom began. He’s always been ahead of market shifts and consumer demands. Previously, Marwan was VP of Marketing at mobileStorm, Inc. and VP of Product Marketing at the Rubicon Project.

Upcoming Session

Jean Freeman

Jean Freeman

Principal & CEOZambezi

Jean Freeman

Principal & CEO, Zambezi

As principal and CEO of Zambezi, Jean is charting the future for one of the largest female-owned businesses in the advertising industry. Jean has successfully grown Zambezi from a start-up to what it is today: a thriving agency twice named Small Agency of the Year by Ad Age and three times recognized as one of the largest women-owned businesses by the Los Angeles Business Journal. Recognized as a leading advocate for the advancement of women in advertising, Jean was named to Adweek’s 2017 Disruptors List and named one of the 4A’s “100 People Who Make Advertising Great.”

Upcoming Session

Ricky Ray Butler

Ricky Ray Butler

CEOBranded Entertainment Network

Ricky Ray Butler

CEO, Branded Entertainment Network

Ricky Ray Butler serves as the CEO at the Branded Entertainment Network (BEN), a Bill Gates Company. Ricky manages all brand relationships and campaigns, supporting our capabilities that include traditional and digital integration services to an impressive global roster of clients that include General Motors, Microsoft, Zillow, Pepe Jeans, Hyundai, Disney, Ubisoft and other major global brands we are privileged and proud to be working with.

Prior to joining BEN, Ricky founded Plaid Social Labs, the leading social media influencer product integration company, which was acquired by BEN in 2015 to expand reach into the digital influencer community. Ricky has been a leader and innovator in the influencer space representing brands and helping them partner with content creators that have relevant audiences.

Ricky Ray has a passion for helping brands increase awareness, establish product credibility and build an active community of brand advocates through the power of product integration.

Upcoming Session

Kaitlin Bray

Kaitlin Bray

Director of Social MediaFood52

Kaitlin Bray

Director of Social Media, Food52

Kaitlin Bray is the Director of Social Media for award-winning kitchen and home brand Food52 — and the Instagrammer behind @food52, recently named AdWeek’s Hottest Instagram account of 2017 with 1.8 million followers. She holds an MA in Food Studies from NYU and lives in Brooklyn, NY.

Upcoming Session


Tracks




Who Attends


The SMW audience is made up of professionals at the intersection of media, marketing and technology across a range of industries including marketing, advertising, communications, media, publishing, technology and entertainment.


1.5k

registered attendees

58%

aged 25-35

88%

are mid-level seniority and above

67%

female

55%

work in marketing, media and communications

40%

work for a company with 500+ employees



Marcus Collins

"SMW addresses the contemporary issues and evolutions of our industry in such a way that makes it the premier event for anyone who is remotely interested in 'social' or considers themselves an 'expert.'" - Marcus Collins, SVP, Executive Director of Social Engagement, Doner


Sponsoring Brands



Past #SMWLA Talks


Damian Kulash

OK Go

Claudia Malley

EVP of Partner Solutions, National Geographic

Matt Britton

Founder & CEO, Suzy


#SMWLA Passes


Premium Pass Buy Online, Save $10

$1239

Walkup $1249


  • BENEFITS
  • Access to 60+ events
  • Networking Lounge
  • Exhibitor Installations & Tech Showcase
  • Attend Opening Reception
  • Complimentary Lunch
  • 12 months membership to SMW Insider
  • PREMIUM BENEFITS
  • Express Check-in
  • Access to private speaker lounge
  • Simultcasting Area
  • Enjoy networking cocktails hours in Premium Lounge 4:30pm – 6:30pm (Tues-Wed-Thur)
  • Stage 1 Balcony Reserved Seating

Standard Pass Buy Online, Save $10

$789

Walkup $799


  • BENEFITS
  • Access to 60+ events
  • Networking Lounge
  • Exhibitor Installations & Tech Showcase
  • Attend Opening Reception
  • Complimentary Lunch
  • 6 months membership to SMW Insider