June 12-14, 2018 The Broad Stage, Santa Monica, CA

LA's Premier Media & Marketing Event

Where technology meets humanity

Where Technology Meets Humanity

In its 9th year, Social Media Week Los Angeles (#SMWLA) brings together professionals with a curiosity and passion for new ideas, innovations and emerging trends in social media.

This year the theme is Closer and will explore the intensifying conflict between individualism and community and will tackle three big sub-themes including The YouUniverse, The Social Divide and AI vs Humanity.

Join us for three days of inspirational talks, rigorous debate and for a glimpse into the future of our industry.


Learn new skills

Learn New Skills and Advance Your Career

With a program that is designed to provide you with a deeper understanding of what tools, strategies and tactics you should be investing in, the conference will give you the edge you are looking for in your career.



Gain Insights

Gain Insight from the World's Biggest Thinkers

More than 100 speakers from around the world will take the stage and share ideas and actionable insights with an audience of more than two thousand attendees.


Network and engage

Network and Engage with Potential New Customers

From our Opening Reception, Co-working Lounges, Networking Breakfasts, the Official Networking App, Breakout Sessions, SMW provides an unparalleled number of ways to meet and engage with attendees and secure future business.


Featured Speakers


Rosette Pambakian

Rosette Pambakian

Head of BrandTinder

Rosette Pambakian

Head of Brand, Tinder

Rosette Pambakian is the Head of Brand at Tinder, and has been with the company since its launch in 2012. As part of the early team, Rosette was integral in the development of the Tinder app that changed the dating landscape forever for millennials. For the last decade, Rosette has crafted PR campaigns and sculpted brand identities that have helped successfully launch companies into the spotlight. With a keen understanding of the consumer and media landscape, she leads the charge on developing brand programs and campaigns that create brand affinity and awareness among Tinder’s core audiences. Working with top business leaders, she streamlines brand strategy, sets company objectives and defines the brand’s core messaging across platforms.

Today, Tinder has users in more than 190 countries who are connecting with each other around the world. Each day, 26 million global matches are made, with more than 20 billion matches made to date. As Head of Brand, Rosette has played a critical role in helping Tinder evolve into the global, cultural phenomenon that it is today.

Josh Rose

Josh Rose

Executive Creative Director, MediacoWeber Shandwick

Josh Rose

Executive Creative Director, Weber Shandwick

As Chief Creative Officer of Multi-Platform Campaigns at Weber Shandwick, Josh Rose leads the conceptual creative development practice. Josh helps set the vision for clients, defining a creative platform and overseeing the execution of the kinds of cross-media ideas that help define companies’ brands, both online and off.

Prior to joining Weber Shandwick, Josh spent 10 years as executive vice president, group creative director of digital at Deutsch, LA, where he oversaw integrated campaign efforts for the likes of VW, Playstation, Dr Pepper, HTC and many others. Before Deutsch, Josh helped pioneer the development of brands, content and communities online. In his foray into digital, in 1995, he helped develop the very first episodic web shows for the Internet and for five years, during the rapid growth of the medium, Josh lead creative for some of the most popular destinations online, in industries ranging from entertainment to automotive

Upcoming Session

Why Being A Successful Social Creative Means Getting Into The Trenches

Hosted by Weber Shandwick
Tuesday, Jun 12 12:00 PM
Dea Lawrence

Dea Lawrence

Chief Marketing OfficerVariety

Dea Lawrence

Chief Marketing Officer, Variety

Dea Lawrence is the CMO of Variety responsible for driving Variety’s global branding and communications strategy. She oversees strategy, creative, communitcations, ad sales program development, social media development and the marketing and production of their 70 annual events, summits and media partnerships. Additionally Dea created the Variety Content Studio which creates storytelling for brands.

She is a highly experienced, solution based, sales and marketing leader who knows how to monetize companies, from start-ups to traditional corporations. Her advertising expertise is vast including creating and leading publisher direct and programmatic strategies, positioning media and creative ad tech platforms to Fortune 500 brands and their agencies, ad serving, rich media, video, dynamic creative optimization and data targeting sales across video, mobile, tablet and desktop. She has built sales and marketing teams over the past 20 years at companies such as PointRoll, AT&T, TubeMogul, and other start-ups.

Upcoming Session

An Icon Goes Social: How Variety is Winning Across Platforms

Hosted by Variety
Tuesday, Jun 12 3:10 PM
Joel Flory

Joel Flory

CEO & Co-FounderVSCO

Joel Flory

Co-Founder & CEO, VSCO

As the co-founder and CEO of VSCO, Joel leads the company on its mission to equip, educate, and inspire anyone on the journey toward reaching their creative potential. Joel and his co-founder Greg Lutze combined their passions for photography and technology to build VSCO in 2011. Prior to founding VSCO, Joel was a successful commercial and wedding photographer. A Bay Area native, Joel is deeply involved in the local Oakland community.

Matt Britton

Matt Britton

Founder & CEOSuzy

Matt Britton

Founder & CEO, Suzy

Innovator and entrepreneur Matt Britton is the founder and CEO of Suzy, a one-of-a-kind consumer intelligence platform that taps into the power of millions of consumers to deliver real-time insight for brands. Through the consumer intelligence platform, which is being touted as Siri for brands, Matt and his team are bringing the voice of real consumers directly to brands at scale and at the speed of culture. Suzy helps companies like Netflix, Coca-Cola, Procter & Gamble, Johnson & Johnson, Citibank, Verizon, Nintendo and Nestle, among others, validate critical assumptions so they can focus on creating compelling new products, developing effective marketing strategies, and validating direct offers that increase conversion, improve path-to-purchase and drive growth.

A prominent business figure for more than two decades and a preeminent fixture in the advertising industry, Matt Britton has a proven track record of charting the future of marketing and consumer tech and creating companies that fill white space in the marketplace. Matt’s keen talent for connecting the dots between the consumer culture of today and the business/tech trends of tomorrow is what separates him and offers unparalleled value for his clients and investors. Matt is recognized as America’s leading expert on the millennial generation – he literally wrote the book on it, authoring bestselling business title, YouthNation – and has consulted for over half of the Fortune 500. His impressive and always-dynamic career took hold when he founded MRY (formerly Mr Youth), a digital and social media marketing services agency, in 2002. He grew MRY from a one-person startup to a global powerhouse with more than 500 employees, selling the company to LBi International (now part of Publicis Groupe) in 2011.

Upcoming Session

Jean Freeman

Jean Freeman

Principal & CEOZambezi

Jean Freeman

Principal & CEO, Zambezi

As principal and CEO of Zambezi, Jean is charting the future for one of the largest female-owned businesses in the advertising industry. Jean has successfully grown Zambezi from a start-up to what it is today: a thriving agency twice named Small Agency of the Year by Ad Age and three times recognized as one of the largest women-owned businesses by the Los Angeles Business Journal. Recognized as a leading advocate for the advancement of women in advertising, Jean was named to Adweek’s 2017 Disruptors List and named one of the 4A’s “100 People Who Make Advertising Great.”

Upcoming Session

Ricky Ray Butler

Ricky Ray Butler

CEOBranded Entertainment Network

Ricky Ray Butler

CEO, Branded Entertainment Network

Ricky Ray Butler serves as the CEO at the Branded Entertainment Network (BEN), a Bill Gates Company. Ricky manages all brand relationships and campaigns, supporting our capabilities that include traditional and digital integration services to an impressive global roster of clients that include General Motors, Microsoft, Zillow, Pepe Jeans, Hyundai, Disney, Ubisoft and other major global brands we are privileged and proud to be working with.

Prior to joining BEN, Ricky founded Plaid Social Labs, the leading social media influencer product integration company, which was acquired by BEN in 2015 to expand reach into the digital influencer community. Ricky has been a leader and innovator in the influencer space representing brands and helping them partner with content creators that have relevant audiences.

Ricky Ray has a passion for helping brands increase awareness, establish product credibility and build an active community of brand advocates through the power of product integration.

Upcoming Session

How Gaming Brands Can Empower Creators

Hosted by Branded Entertainment Network
Thursday, Jun 14 2:00 PM
Kaitlin Bray

Kaitlin Bray

Director of Social MediaFood52

Kaitlin Bray

Director of Social Media, Food52

Kaitlin Bray is the Director of Social Media for award-winning kitchen and home brand Food52 — and the Instagrammer behind @food52, recently named AdWeek’s Hottest Instagram account of 2017 with 1.8 million followers. She holds an MA in Food Studies from NYU and lives in Brooklyn, NY.

Upcoming Session

How to Use Instagram to Fuel Commerce and Community

Hosted by Food52
Tuesday, Jun 12 11:15 AM

Tracks




Who Attends


The SMW audience is made up of professionals at the intersection of media, marketing and technology across a range of industries including marketing, advertising, communications, media, publishing, technology and entertainment.


1.5k

registered attendees

58%

aged 25-35

88%

are mid-level seniority and above

67%

female

55%

work in marketing, media and communications

40%

work for a company with 500+ employees



Marcus Collins

"SMW addresses the contemporary issues and evolutions of our industry in such a way that makes it the premier event for anyone who is remotely interested in 'social' or considers themselves an 'expert.'" - Marcus Collins, SVP, Executive Director of Social Engagement, Doner


Sponsoring Brands



Past #SMWLA Talks


Damian Kulash

OK Go

Claudia Malley

EVP of Partner Solutions, National Geographic

Matt Britton

Founder & CEO, Suzy


#SMWLA Passes


Premium Pass 5% off thru June 1, 6PM PST

$1179

Walkup $1249


  • BENEFITS
  • Access to 60+ events
  • Networking Lounge
  • Exhibitor Installations & Tech Showcase
  • Attend Opening Reception
  • Complimentary Lunch
  • 12 months membership to SMW Insider
  • PREMIUM BENEFITS
  • Express Check-in
  • Access to private speaker lounge
  • Simultcasting Area
  • Enjoy networking cocktails hours in Premium Lounge 4:30pm – 6:30pm (Tues-Wed-Thur)
  • Stage 1 Balcony Reserved Seating

Standard Pass 5% off thru June 1, 6PM PST

$759

Walkup $799


  • BENEFITS
  • Access to 60+ events
  • Networking Lounge
  • Exhibitor Installations & Tech Showcase
  • Attend Opening Reception
  • Complimentary Lunch
  • 6 months membership to SMW Insider