#SMWLA

LA's Premier Media & Marketing Event

June 12 - 13The Broad Stage, Santa Monica, CA

1500+

attendees


200+

Speakers


60+

Sessions


30+

Exhibitors


100+

Press


20+

Countries


Social Media Week Los Angeles brings together marketing, media and technology professionals from more than 50 countries with a curiosity and passion for new ideas, innovations and emerging trends in social media.



The 2019 Global Theme

Stories

"The number of social media users worldwide in 2018 is 3.2 billion, up 13 percent year-on-year. By 2020 almost 5 billion people will be connected."

Given this scale, social media has become the world’s most influential storytelling platform and the stories we tell have the ability to touch and inspire, and shake people to their cores. They can elevate people, educate them, and change them—or, they can divide us and tear us down. Ultimately, stories have the power to influence the world and the people who consume them, and with this influence comes responsibility.



Featured Speakers


Sybil Grieb

Sybil Grieb

U.S. Head of Influencer MarketingEdelman

Sybil Grieb

U.S. Head of Influencer Marketing, Edelman

Drawing on over 14 years of experience as a digital media executive, Sybil serves as US Head of Influencer Strategy and Programming at Edelman. She oversees all US influencer teams, creating top quality integrated influencer programs for clients, leveraging all tiers of talent from micro to top-tier creators, and has built collaborations across teams to amplify influencer content across owned, earned and paid media.

Prior to joining Edelman, Sybil was Head of Digital Influencer and Brand Integrations at William Morris Endeavor, creating custom campaigns for brands and agencies across social media.

Sybil launched her digital career at Affinity Media (now Tencent) from 2005-2010 where she built and ran both the Ad Sales and Ad Operations teams, dramatically increasing advertising revenue globally. She was Head of Ad Sales and Ad Operations at OTTER Media’s Crunchyroll Network which included huge gaming networks SoloMid and MobaFire, as well as top eSports teams Team SoloMid and Cloud9.

Her clients have included Samsung, Starbucks, Barilla, Kellogg’s, Activision Blizzard, NBC, Lionsgate, Dell, Square Enix, Microsoft, Sony PlayStation, Nickelodeon, and many more.

Upcoming Session

Engaging Key Influential Voices

Hosted by Edelman
Wednesday, Jun 12 3:45 PM
Evan Jones

Evan Jones

CMOFender Musical Instruments

Evan Jones

Chief Marketing Officer, Fender Musical Instruments Corporation

Evan Jones brings over 20 years of experience and leadership as Chief Marketing Officer to Fender Musical Instruments Corporation (FMIC), the world’s leading guitar and musical instruments manufacturer transforming music history since 1946. In this role, Jones assumes leadership responsibility for FMIC’s global marketing strategy and initiatives, and is responsible for driving the evolution of marketing capabilities to deliver deep emotional affiliation and consumer engagement amongst all of the FMIC brands and channels.

Throughout his career he has been recognized for his specialization in building consumer brands and driving growth at a number of global companies in the sports, lifestyle and entertainment industries. Prior to joining FMIC, he served as Chief Marketing Officer at New Era Cap, the world’s #1 sports and lifestyle headwear brand with over 400 licenses including NFL, MLB and NBA. Previously, he held executive leadership positions at BillMyParents.com, Activision/Blizzard and DC Shoes/Quiksilver. Named the 2011 “Prepaid Card of the Year for the Youth/Student Segment”, Jones guided BillMyParents.com to educate teens on developing smarter spending habits. At Activision/Blizzard, he experienced his first entry into the gaming industry, leading the global marketing efforts for the Guitar Hero business unit, focusing on new and existing releases, digital online content and e- commerce across all gaming platforms. During his time at DC Shoes/Quiksilver, Jones led the global and regional marketing divisions to position and grow the brand across all categories including skateboarding, snowboarding, surfboarding, BMX, motocross, rally and lifestyle.

He began his career at Nike, where over the course of his 12 years at the company held a variety of leadership positions within the Nike Europe and Nike US marketing and sales organizations, including leading the category marketing efforts for Nike Basketball in the US Region from 2004 – 2007.

Evan has always had a lifelong passion for both music and sports. After earning his Bachelor’s degree, he played two years of pro basketball in Germany and Hungary. More importantly, he purchased his first Fender Stratocaster® guitar in 1995 and has been playing, writing and recording music ever since. He currently resides in Los Angeles with his wife Kirsten and their three children.

Upcoming Session

What a 72-Year-Old Iconic Brand Can Teach Us About Storytelling

Hosted by Fender
Wednesday, Jun 12 10:05 AM
Maycie Timpone

Maycie Timpone

Executive Director of VideoBuzzFeed

Maycie Timpone

Director of Social Media, BuzzFeed

Maycie Timpone is the Executive Director of Video and Social Media at BuzzFeed in Los Angeles, where she leads BuzzFeed’s Video and Publishing teams. In her 5 and a half years at BuzzFeed, Maycie previously had oversight of the launch of brand social pages including Tasty, Nifty and Goodful. Prior to BuzzFeed, Maycie was a Web Producer for the television series, “Right This Minute,” after graduating from the Walter Cronkite School of Journalism and Mass Communication at Arizona State University.

Upcoming Session

Going Out On a Limb: How Much Risk Should You Take in Social in 2019?

Hosted by The Many
Thursday, Jun 13 12:25 PM
Aaron Orendorff

Aaron Orendorff

Editor in ChiefShopify Plus

Aaron Orendorff

Editor in Chief, Shopify Plus

Aaron Orendorff is the founder of iconiContent, a strategic agency “saving the world from bad content” His work has appeared on Mashable, CMI, Entrepreneur, Business Insider, Inc., Success Magazine, The Next Web, and more. Previously, Aaron was also the Editor in Chief of Shopify Plus, host to some of the world’s fastest-growing digitally native vertical brands like Fashion Nova, Allbirds, MVMT, Pura Vida, and Purple as well as DTC sites for GE, Nestlé, and The New York Times.

Upcoming Session

Kim Vo

Kim Vo

Senior Manager, Brand Content StrategyWalmart

Kim Vo

Sr. Manager, Brand Content Strategy, Walmart

Kim Vo is a storyteller at heart, and a seasoned creative strategist, specializing in large-scale, consumer facing websites, branded content and social campaigns. In her current role as Sr. Manager of Brand Content Strategy for Walmart, Kim is a central point of contact for in-house creative and external creative agency partners. In her previous role in Public Affairs for Chevron Corporation, she was a chief story teller, developing content and communications that protected and promoted the brand’s license to operate around the world.

Upcoming Session

Going Out On a Limb: How Much Risk Should You Take in Social in 2019?

Hosted by The Many
Thursday, Jun 13 12:25 PM
Alex Reeds

Alex Reeds

SVP Client ServiceFullscreen

Alex Reeds

SVP Client Service, Fullscreen

Alex Reeds is SVP of Client Services at Fullscreen. Currently, Alex leads Fullscreen’s strategic accounts, including ATT and Mattel — leading cross-functional teams focused on creating, publishing, and distributing cross-platform, original content. Prior to joining Fullscreen, Alex spent five years at Razorfish where he worked with many large retailers on their digital customer experiences. He also spent four years at McKinsey in Chicago within the retail and consumer practice with a functional focus on growth strategy and organization. Alex has been privileged to have worked with world-class brands including: Target, Coca Cola, Saks Fifth Avenue, Kraft, Kimberly Clark, Herman Miller, State Farm, Abercrombie and Fitch, and Zales. Alex has an MBA from the MIT Sloan School of Management, and an undergraduate degree from the New England Conservatory of Music.

Upcoming Session

Beyond the Paycheck: How to Effectively Partner with Creators

Hosted by Fullscreen
Wednesday, Jun 12 2:20 PM
Ricardo Briceno

Ricardo Briceno

Global Head of Brand MarketingHot Wheels

Ricardo Briceno

Global Head of Brand Marketing, Hot Wheels

Ricardo is the Global Head of Brand Marketing for Hot Wheels, the #1 selling toy in the world, where he leads the integrated marketing planning process from strategy to execution. His mandate is to maximize brand buzz, engagement, and revenue for Hot Wheels across toys, social content, licensed products, gaming, and live events – finding innovative new ways to further delight millions of consumers of this beloved brand with 50 years of storied heritage. Ricardo’s strategies have led Hot Wheels to record-high revenue and solidified its place as an all-ages, pop culture juggernaut by successfully expanding the into video games, YouTube, and even real-life, full-size cars! His 360-degree approach to brand management has helped make Hot Wheels bigger and more successful today than it’s ever been, and there are no signs of things slowing down.

Ricardo started on Hot Wheels as a Brand Manager of Die-Cast Cars in 2011 after a two-year stint on Mattel’s Max Steel action figure business. Prior to joining Mattel, Ricardo worked for four years on Procter and Gamble’s Pampers business in Latin America. Originally from Venezuela, Ricardo earned his bachelor’s degree in Industrial Engineering from the Universidad Simon Bolivar and his MBA from MIT’s Sloan School of Management.

Upcoming Session

Beyond the Paycheck: How to Effectively Partner with Creators

Hosted by Fullscreen
Wednesday, Jun 12 2:20 PM
Kenny Gold

Kenny Gold

Director, Social MediaGrey

Kenny Gold

Director, Social Media, Grey

Kenny Gold joined Grey in 2018 to lead agency-wide efforts to deliver Famously Effective social content and activations – acting as the creative agency’s liaison with all social platforms. His leadership and hybrid talent reflect the agency’s expanding set of skills, better connecting creativity, technology, and human insight for the betterment of brands.

Before Grey, he was an integral part of building the social team at McCann NY, and led social strategy for PR agencies. He has lectured on social media marketing at several universities, while also driving effective business ideas for brands like Nestle, General Mills, Jose Cuervo, and the NY Lottery. Kenny has a strong background developing famous work – leading brands to win various awards including Cannes Lions, EFFIES, and Shorty Awards.

Upcoming Session

Social Media was Supposed to be Fun

Hosted by Grey
Thursday, Jun 13 12:25 PM

Social Media was Supposed to be Fun

Hosted by Grey
Wednesday, May 1 4:25 PM


Who Attends



1500

registered attendees


58%

aged 25-35


88%

are mid-level seniority and above


67%

female


55%

work in marketing, media and communications


40%

work for a company with 500+ employees



The SMW audience is made up of professionals at the intersection of media, marketing and technology across a range of industries including marketing, advertising, communications, media, publishing, technology and entertainment.


Lila King

"Conferences like Social Media Week are such a good forcing function for thinking big picture and thinking outside the weeds of the day to day. And it’s so nice to meet other people who are thinking about the same problems and questions that you are and have an opportunity to have a conversation about them." - Lila King, Head of News and Publishing at Instagram



Sponsors & Exhibitors





Pass Options



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Premium

$999

20% off Thru April 26, 6PM




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Standard

$639

20% off Thru April 26, 6PM




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25 & Under

$479

20% off Thru April 26, 6PM