The New Klout Formula
Social Media Week is a leading news platform and worldwide conference that curates and shares the best ideas and insights into social media and technology's impact on business, society, and culture.
For many of you, Klout is a spiffy looking website that gives a number to your social media influence. Unfortunately, the website is often times a hub of confusion as people with significant influence score markedly lower than individuals who have little to no influence. According to a recent Forbes article, Klout processes 2.7 pieces of information per day and was in definite need of its most recent upgrade.
As an upgrade, Klout scores for many users have recently changed. That’s because Klout has changed their algorithims for a more “realistic” number. For instance, Justin Bieber is no longer the highest ranked on Klout and President Obama now ranks at 99 out of 100.
The definition of clout may be widely known, but the Klout website holds something to be desired. As Klout takes on the big social media websites, more and more information has to go through the 400 distinct signals via the Klout algorithim. But the explanations, if any, are difficult to comprehend at best. Why is it a celebrity with a million followers on Twitter ranked the same as not-so well known journalist in a suburb of a major city?
Do you use Klout? If so, how do you think it works. Let us know via Twitter or in the comment section below!
Image from Mashable
Want to write for Social Media Week?
We're looking for individuals around the globe to contribute articles on marketing, media, technology, and more.