SMWLA Advisor Spotlight: Dario Meli

Social Media Week

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Welcome to the 6th in our Social Media Week Los Angeles Advisor Spotlight Series, where we sit down with members of the SMWLA Advisory Board and other prominent members of the Los Angeles social media community to get a better understanding of how they’re influencing, shaping, and working in social media.

Today we’re talking with Dario Meli, the Co-CEO of Invoke, Co-Founder of HootSuite, and one of our many renowned transmedia gurus on the SMWLA advisor board. For more information, you can check out his full bio here.

Who are you? What’s your business?
I’m Dario Meli, Co-CEO of Invoke Media, an award winning digital innovation company. We work with the world’s leading brands to develop meaningful web and mobile social applications and bring digital experiences to life. You may be familiar with Hootsuite, one of the products that we created, which is now the market-leading social media management system.
What’s your preferred social media presence and why?
I’ve always had a soft spot for Twitter, but now I am interested in communications with fewer people in a more authentic way. That means Path. It gives me the options to blast out to a broader audience if I like (Twitter, Facebook, Foursquare) or keep it more intimate with my circle of tight friends.
How do you stay current on what’s popular?
I’ve always got my eye on tech blogs and Twitter, so identifying emerging trends is the easy part. People like talking about what’s going to be hot and there’s always somebody doing something cool. But what actually makes an impact is being able to execute within the context of the trends. At Invoke, we create excellent tools that address the needs of marketers who want to capitalize on the emerging trends. So we get a jump on the competition and actually accomplish business goals.
What do you enjoy most about your work?
I really enjoy the uncertainty. Everyday, I come into work and there’s something new going on. I get to embrace disruption and evolve business models for companies.
What advice would you have given to yourself 5 years ago?
Stay focused. When you’re in the tech scene, there’s something new popping up every single day. And you can drop everything and jump on that, but you’re going to be doing the same thing the next day and the next day, and you’re never going to get anywhere. This doesn’t mean you can’t modify your project when a distraction pops up, but focus on the finish line while adapting to the continuously changing landscape.
What’s the most challenging part of your job?
Being a small business owner of a tech startup will challenge you in ways you never imagined. You have to stay true to your core values, only work with the best people, and keep your eyes on the prize.
How and why did you get involved with SMWLA this year?
I got involved with SMWLA because it aligns exactly with my passions of embracing social media and discovering new approaches to current technologies, as well as sharing this knowledge. I sit proudly on the Advisory Board for SMWLA and hope to provide value to such a great organization for years to come.
Be sure to follow Dario Meli on Twitter and if you’d like to get involved with him and/or our other Social Media Week Los Angeles Advisory Board Members in planning an event for SMWLA, let us know.

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