SMWLA Advisor Spotlight: Joel Chiodi

Social Media Week

Social Media Week is a leading news platform and worldwide conference that curates and shares the best ideas and insights into social media and technology's impact on business, society, and culture.

Welcome to the 10th in our Social Media Week Los Angeles Advisor Spotlight Series, where we sit down with members of the SMWLA Advisory Board and other prominent members of the Los Angeles social media community to get a better understanding of how they’re influencing, shaping, and working in social media.

Today we’re talking with Joel Chiodi, the Executive Vice President of Branding and Social Marketing for Legendary Entertainment. For more information, you can check out his full bio here.

Who are you? What’s your business?

Hey I’m Joel Chiodi and I run marketing for Legendary Entertainment, working with Warner Bros on our film marketing campaigns and events that touch our audience and fans like Comic Con.

What’s your preferred social media presence and why?

I’m a Facebook guy.  Its a really efficient way to stay on top of what is happening with friends, family, and my professional circle. Plus, with the adjustments Facebook has made to its privacy policy, it’s really easy to manage who gets to see what; it allows you to stay on top of a much larger group of people than ever before.

What are you most looking forward to this year at SMWLA?

I know from sitting on the board of advisors with a much smaller group that hundreds of ideas are generated when we meet. I love the idea of an event open to everyone that will serve this same purpose on a much larger scale. I also think as you look globally, Social Media Week Los Angeles is an event in a creative town and it is really going to surface in how we are represented. And not to be competitive, but I think it will be one of the most dynamic and interesting cities participating! 

What’s your dream panel, fireside chat, or Q&A? Tell us the topic and who’s on it.

I am really excited about the panel Five33 is putting together that speaks about transmedia and the cross between content creation, its roll out, and ultimately how fans and audience contribute to that. They have done amazing work for us at Legendary and a couple studios. It’s a great chance to hear more about where traditional marketing and social blur together.

Be sure to follow Joel Chiodi on Twitter and if you’d like to get involved with him and/or our other Social Media Week Los Angeles Advisory Board Members in planning an event for SMWLA, let us know.


Interested in social media and fan contribution? Check out Five33’s panel for keynote Barnaby Legg or another one of these amazing panels at SMWLA.

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