Help LA Win the Food Truck Challenge!

Social Media Week

Social Media Week is a leading news platform and worldwide conference that curates and shares the best ideas and insights into social media and technology's impact on business, society, and culture.

The food truck community is not unlike the tech-forward, social media community and in fact often straddle the two worlds seamlessly. Amateur foodies look to their devices and social networks to share their foodie experiences, swap tips on how best to enjoy their meals, and share photos of their most recent delicious adventure. Food truck vendors have taken to Twitter and Facebook by storm to spread the word out about their delicious eats and ever- changing locations. These social-savvy groups of hyperconnected influencers epitomize Social Media Week’s core mandates: Content, collaboration and conversation.

In order to show off how these communities have embraced social media in order to further the street food movement in their cities, Invoke has teamed up with Social Media Week to proudly host the Social Media Week Cross-City Challenge. If you’re a social media savvy food lover in London, Chicago, Los Angeles or Vancouver then this game is for you! Here’s how you can rise to the cream of the social media crop (and win some darn cool prizes):

Are you ready? All you have to do is tweet to win!

The Challenge

This contest is built around sharing your favourite street food finds and feasts through tweets! Extra points will be allocated to tweets that include a photo (uploaded via any means including Twitpic, Lockerz, Instagram etc.) and even more points will be allocated to tweets that are generated directly from within the Eat St. App. The Most Valuable Player (and prize winner) will be the person who shares the most street food tweets in their city!

Challenge Dates

September 22nd, 2012 – September 27th, 2012

Rules of the game
1. Tweets must be shared to @eatsttweet
2. Tweets must include your city’s designated challenge hashtag:

  • Vancouver – #eatSMWVAN
  • Los Angeles – #eatSMWLA
  • Chicago – #eatSMWChicago
  • London – #eatSMWldn

3. Tweets must include the food truck’s name or Twitter handle

Point System

1. Regular, text-based tweet – 10 pts. (Example: @eatsttweet Just spotted @chairmanbao! #eatSMWLA)
2. Tweet + image – 30 pts. (Example: @eatsttweet Check out these yummy buns @chairmanbao <link to image> #eatSMWLA)
3. Tweet share through Eat St. iPhone App – 35 pts. (Example: @eatsttweet I just grabbed a dish from @chairmanbao in the #EatStApp! [image link] #eatSMWLA)

The more you share, the more you earn. It’s that simple!


Most Valuable Players in the Winning City will receive:
Grand prize (1st place): Eat St. Prize Pack + $300 Whole Foods (US/CAN) or Marks & Spencer (UK) Gift card
2nd place: Eat St. Prize Pack + $200 gift card
3rd place: Eat St. Prize pack + $100 gift card

Remaining City’s MVPs
1st place: Eat St. Prize Pack + $200 gift card
2nd place: Eat St. Prize Pack + $100 gift card
3rd place: Eat St. Prize Pack + $50 gift card

Additional prize categories:
Best photo of a food truck (to be judged by individual SMW teams)
Winning city’s best photo winner: $100 gift card
Remaining cities’ winners: $50 gift card

Best photo of a street food dish (to be judged by individual SMW teams)
Winning city’s best photo winner: $100 gift card
Remaining cities’ winners: $50 gift card

Challenge FAQs

Where can I get the Eat St. iPhone App?
Download it here and check out this post for more info on how to use the App.

How will I know that my submission has been received?
You will receive automatic confirmation from @eatsttweet letting you know if your submission has been received.

Where can I go to see how I’m doing?
Closer to the challenge launch, we’ll be posting a leader board to each city’s Social Media Week site. This will tell you which city is ranking the highest and lowest, the top 5 Most Valuable Players (MVPs) in each city and will also include an image gallery of the most recently submitted photos!

How will I know if I’ve won the challenge?
The winner will be announced via Twitter (of course) and in a blog post on September 28th, 2012. Someone will be in touch to get your contact details and set up prize delivery.

I’m a food truck vendor, what’s in it for me?
Your participation in this event will help get your food truck’s name in front of thousands of Eat St. and Social Media Week fans! We have the reach to drive awareness of your food and your brand globally. All you have to do is tweet about the challenge to your customers and encourage them to join in the fun. Just imagine photos of your food truck and your dishes being viewed by food fanatics from around the globe. That’s some powerful marketing.

For information on how to add your truck to the Eat St. App, please consult this blog post or email for assistance.

Make sure to follow @EatStTweet, @Socialmediaweek, @SMWLA, @SMWChicago, @SMWVAN, and @SMWLDN for challenge updates!

About Social Media Week

Invoke + SMW
Invoke Co-CEO Dario Meli was recently honoured with an invitation to the Board of Advisors for Social Media Week Los Angeles (which he gladly accepted). Together with the team at Invoke, the food truck Cross City Challenge was proposed as a way to unite two social savvy communities and showcase the goals of the Social Media Week organization.

Social Media Week Los Angeles
Social Media Week Los Angeles is part of Social Media Week (September 24-28), a worldwide event that takes place in fourteen cities and explores the social, cultural and economic impacts of social media. Our mission is to help people and organizations connect through collaboration and the sharing of ideas and information at free events around the world. Social Media Week Los Angeles (#SMWLA) specifically emphasizes how the city is the creative capital of the world, bringing together innovators of the Los Angeles community.

The LA event is jointly produced by Tubefilter, an industry trade organization founded by Drew Baldwin and Joshua Cohen, responsible for the Streamy Awards, a star-studded red carpet awards ceremony honoring excellence in online video, and by Crowdcentric, a company that works at the intersection between media, communications and technology, helping organizations become more connected through collaboration and sharing.