Music Choice Turns Up The Volume

Social Media Week

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In January, Music Choice, a popular provider of music related programming, re-branded itself as MC and launched a new era for the company focused on targeted social media campaigns. Eight months later, those social media initiatives are yielding results, as MC is bringing music and video channels to a new type of audience.

Music Choice is a portal for top music videos, and it’s Music Video On Demand channel has long been a staple of its offerings, along with its robust selection of radio channels. Given the mass popularity of music videos and their market appeal, MC’s mainstream roots are clear. It even boasts SWRV, the only 24/7 interactive video music network which they launched in February 2012. MC has expanded and refined its strategies of mass appeal to hyper target the 18-to-24-year-old demographic that grew up in an entertainment environment dominated by reality programming en lieu of short films made by musicians. Music Choice is exposing those college-aged and post-college-aged individuals to music videos in new ways, utilizing burgeoning online platforms and a host of social media initiatives.

MC was prominent at this year’s SXSW, branding themselves as one of the festival’s Official Content Provider on Ustream, providing live interviews and other content . Additionally, this past, August Music Choice launched MCU, its first lifestyle network geared exclusively toward college students. This was in conjunction with an aggressive launch of MCU’s social media presence, with promotions on Facebook, Twitter, Instagram and Viddy encouraging college kids to get their school swag on in hope of being featured on MCU. But MCU isn’t just proliferating the swag trade, they’re also Rocking the Vote by joining the popular election-pimping bus tour.

MC is hoping to integrate this new crowd with it’s already sizable audience (431k+ likes on Facebook) at it’s Social Media Week event, where it will work with Viddy to try and determine the  best song of 2012. It’s a whole new way to integrate online video and crowdsourced music, an area where MC has carved a name for itself with years of streaming content.

To learn more about MC, check them out online at, on Twitter, and on Facebook. And be sure to come check out MC in person at SMWLA. The music video destination will be  hosting a ‘MC Music Mixer’ along with Viddy on the evening of Thursday, September 27 from 5PM to 6PM at the Pig ‘n Whistle in Hollywood. Register now so you don’t miss out on the action.

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