Tastemade will Explain How Food Videos Became the Language of the Web at #SMWLA


Social Media Week

Register for #SMWLA, which takes place this June 13-16 bringing together thousands of leaders in media, entertainment, and technology.


Tastemade, a programmer of addictive food content, will take the official #SMWLA stage this June to deconstruct the process by which its content is created, optimized and perfected for a millennial audience.

Tastemade is setting the standard for mobile entertainment content and its videos are viewed billions of times a month, shared in multiple languages and across multiple platforms, including Facebook, Instagram and Snapchat.

At this talk titled “The Recipe For a Global Phenomenon: How Food Videos Became the Language of the Web,” attendees will understanding Tastemade‚Äôs inception and goals, the process behind creating Tastemade content, and how content is optimized for local audiences and different platforms.

Join us for this event to learn how their footage is crafted from scratch for a local, mobile audience and how the technology-driven feedback loop turns audience and engagement data into views from hundreds of millions of people every month.

View the initial schedule of #SMWLA events to see more sessions and speakers confirmed to join us this June 13-16 for an incredible week of events.

About Tastemade

Tastemade has one goal in mind, to connect the world through video. Some of the most unifying and special moments of our life center around a meal, the place where people come together. We know that we cannot do this alone, nor would we want to.

It will take a community of deeply passionate people. Luckily tastemakers, like you, from around the world are already creating amazing content, communities and engaging with your passion. Share it with others and touch one more person each day.



SMW Staff

SMW News, Social Media Week

@socialmediaweek

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