11 Women Leaders To Watch At #SMWLA

Social Media Week

Secure your spot for #SMWLA in June to join the industry’s leaders in media, entertainment, and technology for a week of inspiring and educational events.

#SMWLA takes place this June 12-16, and we have an incredible lineup featuring 75+ talks, sessions, and interviews across two stages.

Industry’s leaders will meet for a week of inspiring and educational events featuring some of the most influential women in media, entertainment, and technology.

Here are 11 events featuring female creatives, executives, content creators, and visionaries at Social Media Week Los Angeles.

1. The Science Of Storytelling: Why Just Having Video Content Is No Longer Enough

Host: Shabnam Mogharabi (CEO, SoulPancake)

SoulPancake CEO, Shabnam Mogharabi, will open the vault of her experience and share her insights, tips, tricks, and best practices for creating cross-platform stories that attract new a new audience without losing the old one.

2. Positivity Over Politics

Host: Caty Burgess (Senior Vice President, Media Strategies, The CW)

During this panel, Caty will be joined by fellow media mavens Gloria DeCoste (Head of Digital Strategy, Nestle USA), Jennifer Klawin (SVP, Brand Strategy, BuzzFeed), and Sami Promisloff (Managing Creative Producer, Franchises, BuzzFeed) to discuss sharing their point of view on innovation in the current media landscape, strategies for success, and share advice navigating the tech and media world.

3. Fireside Chat with BuzzFeed’s Ashly Perez

Host: Ashly Perez (Development Partner & Video Producer, BuzzFeed Motion Pictures)

Ashly joined BuzzFeed in 2013 as an editorial fellow for the website. Since then, she has gone from editorial fellow to starting BuzzFeed Travel. She is currently a Development Partner & Video Producer for BuzzFeed Motion Pictures, creating hit original content for the platform. The session will cover much of Ashly’s journey as one of BuzzFeed’s most prolific creators of content, including how to uphold authenticity as content evolves through different platforms and distribution models and maintaining audience connection as your story and content evolve.

4. Forbes 30 Under 30: In Conversation with Kelly Osbourne

Host: Natalie Robehmed (Associate Editor, Forbes) and Kelly Osbourne (Actress, Artist, Author)

Forbes associate editor Natalie Robehmed talks to Forbes 30 Under 30 honoree Kelly Osbourne about how she learned from public mistakes, built her following–and uses her influence for good.

5. Storytelling Through Images

Host: Anjelika Temple (Chief Creative Officer, Brit + Co)

From illustrating stories as a child to her post-graduate fellowships in fine art, Anjelika Temple (CCO, Brit + Co) has always understood the power of visuals. In her day-to-day, Anjelika works to ensure that everything Brit + Co produces, be it a long-form article, weekend DIY project, or social post is consistent with a larger strategy that engages the company’s audience of over 125M.

6. Masters of Storytelling: How NatGeo Engages 350 Million Fans on Social

Host: Claudia Malley (EVP, Partner Solutions, National Geographic)

During this event, Claudia Malley, Chief Marketing Brand Officer at National Geographic will share insights and perspectives on how they are leveraging the new tools and platforms to maintain their position as one of the most relevant and inspiring brands in social media.

7. Conquering Facebook with Content: How to Grow Your Audience Without Paying for It

Host: Chelsea Middlebrook (Director of Social Media, Machinima)

Under the leadership of Chelsea Middlebrook (Director of Social Media), Machinima has taken its Facebook views from nearly nothing to 140 million views per month. Revenues on the platform are up 5x per month year-over-year. In a presentation driven by visual examples of social content created by Chelsea’s team at Machinima, she will do a deep dive into the science of audience growth on Facebook.

8. The Pursuit of Meaningful Content

Host: Nancy Jeng (Creative Strategist, Pinterest)

In this Pinterest Creative Workshop, Nancy Jeng (Creative Strategist, Pinterest) will teach unique and effective ways you can reach consumers through smart advertising on the visually-driven platform. She will also share insider tips and tactics to help you develop Pinterest campaigns that drive engagement and results.

9. The “One Size Fits None” Approach to Creating Standout Social Content

Host: Kristen Maxwell Cooper (Executive Editor, Digital, The Knot, The Knot / XO Group)

Kristen Maxwell Cooper, Executive Editor, Digital and Social at The Knot/XO Group Inc. will break down the unique identities of each social platform and share how brands and publishers can mold or create extensions of their brands that capitalize on these learnings and successfully capture and engage audiences.

10. The Power of Partnership: How a Salt Brand and a Rock Band Came Together to Make One of the Year’s Most Viral Music Videos

Host: Denise Lauer (Senior Director, Communications & Corporate Brand Strategy, Morton Salt)

How does a century old salt brand suddenly become culturally relevant? By unlocking the power of partnership. Morton Salt joined forces with Ogilvy & Mather and OK Go to produce “The One Moment” music video, one of the breakout hits of 2016. Learn from Denise Lauer (Senior Director, Communications & Corporate Brand Strategy, Morton Salt) on how Morton Salt became comfortable with loosening your grip and take calculated risks with your brand.

11. Why Tech Companies are Turning to Hollywood

Host: Linh Le (Head of Business Development, Propagate Content)

As Apple and Twitter are making their first forays into television programming, they are turning to one company, Propagate Content. During this session, Linh Le (Head of Business Development, Propagate Content) and the rest of the team behind Apple Music’s “Planet of the Apps” and Twitter’s “#whatshappening” will discuss the convergence of tech, media, and entertainment with beta works and their predictions for the future.


#SMWLA takes place this June 12-16, and we have an amazing lineup of speakers and interviews, panel sessions, and workshops planned for this year’s event.

Learn the latest trends, insights and best practices from the brightest minds in media and technology. Sign up for SMW Insider to watch full-length sessions from official Social Media Week conferences live and on-demand.

SMW Staff

SMW News, Social Media Week


Social Media Week is a leading news platform and worldwide conference that curates and shares the best ideas, innovations and insights into how social media and technology are changing business, society and culture around the world.

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