#SMWLA

THE PREMIER EVENT FOR
LEADERS IN DIGITAL MARKETING

June 17-18, 2020Broad Stage, Santa Monica

1500+

attendees


200+

Speakers


60+

Sessions


30+

Exhibitors


100+

Press


20+

Countries




Social Media Week brings together digital marketing professionals from over 50 countries to share ideas, insights and strategies for how to advance their businesses and brands in an age of unprecedented human-connectivity.



1.5k

registered attendees

53%

aged 25-35

87%

are manager-level and above

69%

female

68%

work for a company with 500+ employees



Daniel Bennett

Social Media Week is by far the most exciting and forward thinking event at the cross section of creativity, media, marketing and technology. If you want to meet and hear from the rising stars in our industry, this is where you need to be.”

Daniel Bennett
Worldwide Chief Innovation Officer
Grey




The 2020 Global Theme

HUMAN.X

HUMAN.X, SMW's theme for 2020 will lead an important conversation focused on what it means to take a human-first and experience-driven approach to marketing.



Featured Speakers


Kristin Patrick

Kristin Patrick

CMOPepsiCo

Kristin Patrick

Chief Marketing Officer, PepsiCo

Kristin Patrick has a passion for building 21st century brands and businesses that envelop the consumer across content, product and experiences. Building on a successful 20+ year career, Kristin sits at the intersection of content and commerce.

Kristin recently launched a unique venture creator group where she is incubating new businesses, making equity investments into existing companies, and revitalizing some of the world’s most iconic brands. Kristin is sought after because of her distinctive perspective building companies and brands that capture the imagination of the zeitgeist.

Named one of the “Top 50 Women in Brand Marketing” by Brand Innovators in 2015 and 2016, Kristin has developed a distinguished reputation for being a disruptive, trend-setting brand steward – breaking the barriers between pop culture and brands by creating universal relevancy across sports, fashion, technology, and music.

Most recently, Kristin was the CMO, Global Brand Development at PepsiCo, where she was responsible for delivering the company’s long-term global growth strategy and expansion plans. She was also tasked with building global plans and programs across existing and new categories, touchpoints, and experiences to build and leverage global equity and enhance PepsiCo’s global relevancy.

Prior to joining PepsiCo, Kristin was the Chief Marketing Officer for Playboy Enterprises where she worked to extend the brand into new categories and launched new digital initiatives, including gaming and an e-commerce hub. Previously, Kristin served as Executive Vice President of Brand Strategy at William Morris Endeavor, and Vice President of Strategy and Innovation at GAP, Inc. In addition to GAP, Kristin held several other leadership positions at Liz Claiborne, NBC Universal, Calvin Klein, The Walt Disney Company and Revlon where she served as the Vice President for Brand Strategy and New Product Initiatives.

Upcoming Session

Transcending the Human Digital Experience: A Brand and Agency Introspective

Hosted by PepsiCo & Social House
Wednesday, Jun 17 4:00 PM
Peter  Sherman

Peter Sherman

SVP, Head of Program Marketing, HBO MaxWarnerMedia

Peter Sherman

SVP, Head of Program Marketing, HBO Max, WarnerMedia

Peter co-leads program marketing for all original programming on HBO Max – also known as ‘Max Originals’. This includes strategy, creative, media, events, partnerships, and social media. The job requires a heavy degree of coordination with the rest of HBO, Warner Brothers, AT&T, and others.

Before HBO Max, he ran marketing strategy for TBS & TNT, focusing on initiatives that bring science to the art of marketing. His team set the goals, defined the target audience, and crafted the positioning statements for all marketing campaigns. In parallel, they ensured that the whole marketing organization wass using the most effective data-centric tools to optimize their effectiveness in reaching the right user with the right message at exactly the right time.

Peter joined Turner after eight years at Google, where he was most recently the product marketing lead for YouTube Gaming. In his time at Google he also launched Chromecast, Android TV, YouTube on TV, as well as the cornerstones of YouTube’s monetization – TrueView ads, interest based advertising and the homepage masthead. Before that he had a career in advertising, managing the accounts for American Express, Miller, Pepsi, P&G, and Wrigley’s – to name a few.

Upcoming Session

HBO Max: Bringing Viewers Closer to the Entertainment They Love

Hosted by WarnerMedia
Thursday, Jun 18 3:45 PM
Sabena Gupta

Sabena Gupta

Brand Marketing Lead, AlexaAmazon

Sabena Gupta

Brand Marketing Lead, Alexa, Amazon

Sabena Gupta is the Brand Marketing Lead for Alexa at Amazon. She is responsible for developing cross-channel campaigns that increase adoption of voice technology in people’s lives through the use of Alexa-enabled devices, with an eye to creative solutions that are native to the platforms in which they live.

Prior to joining Amazon, Sabena was the Director of Brand Strategy & Marketing at The New York Times where she led the cross-functional team responsible for the brand’s ongoing “Truth” campaign, overseeing creative development and media strategy. In her tenure at The Times, she also helped develop the organization’s first Brand Book distilling the company’s mission and brand strategy, as well as a series of style guides that helped implement the Brand Book across different products and teams. Prior to The Times, she worked at AKQA in brand strategy and account management across a range of clients including Wheat Thins and Verizon.

Sabena has been named on Forbes’ 30 Under 30 list and Ad Age’s 40 Under 40 list, and graduated from NYU with a degree in English Literature. She currently lives in Seattle where she recently moved for her role at Amazon.

Upcoming Session

Making Mission Your Message

Hosted by Amazon
Thursday, Jun 18 2:20 PM
Rishi Magia

Rishi Magia

Creative StrategistInstagram

Rishi Magia

Creative Strategist, Instagram

Rishi Magia is a social media and fashion industry expert with 12+ years experience. A former Creative Director at VaynerMedia, Rishi has deep experience in exploring the intersection of fashion, retail, and digital media. He has worked on strategy and creative for brands such as Coach, Cartier, Diageo and Oscar de la Renta. Rishi Magia is currently the Global Creative Lead for Instagram Shopping.

Upcoming Session

Instagram Shopping: The Digital Window Display

Hosted by Instagram
Thursday, Jun 18 10:05 AM

Instagram Shopping: The Digital Window Display

Hosted by Instagram
Tuesday, May 5 4:35 PM
Lesley Robin

Lesley Robin

VP, Social Content and StrategyComedy Central

Lesley Robin

VP, Social Content and Strategy, Comedy Central

Lesley Robin is the VP of Social Content and Strategy at Comedy Central. She is responsible for Strategic Planning and Content Creation for all social content going out across Comedy Central’s social feeds, with a focus on platform-specific best practices. She has overseen social campaigns for major network priorities such as The Roast of Justin Bieber, the launch of The Daily Show with Trevor Noah and Clusterfest. She currently heads up the creation of original social content across multiple platforms. She reports into Jen Danielson, Comedy Central’s SVP of Digital.

Lesley joined Comedy Central in 2014 as Director of Social Strategy to focus on fan engagement and shaping the types of content that were released on Facebook, Twitter, Instagram and Snapchat. Prior to joining Comedy Central, Lesley was the Director of Digital Communities at 360i where she oversaw social content creation and community management for entertainment clients such as USA, Bravo and Oxygen. Prior to that, she served as the Group Director of Social Media for Media Storm, where she started the social media practice for the agency and launched social media campaigns for several film studios and TV networks.

Lesley graduated with honors from the University of California, Santa Barbara with a degree in Dramatic Arts and distinction in her major. She lives in Brooklyn with her 2-year-old daughter who is very obsessed with Fraggle Rock.

Ben Trinh

Ben Trinh

Head of Entertainment & Brand MarketingPostmates

Ben Trinh

Head of Entertainment & Brand Marketing, Postmates

Ben Trinh built an entertainment and influencer agency (bredfor.com) at the age of 22. Bredfor is still operating as a marketing powerhouse for companies and brands looking to collaborate with influencers and celebrities. He has spent time with Yelp, Lyft and now at Postmates. At Lyft, he launched the rideshare company into markets like Seattle, Portland and Las Vegas before heading up entertainment and influencer marketing; Ben is now at Postmates where he is the Head of Entertainment and Brand Marketing, working on cementing the brand in pop culture. Ben is also an investor and advisor as well as the host of the celebrity featured podcast, First and Featured.

Upcoming Session

Leveraging Influencer Marketing To Build Brand Culture

Hosted by Postmates
Wednesday, Jun 17 10:05 AM
Lisa Perez

Lisa Perez

Head of Social Media & Influencer Marketing Savage X Fenty

Lisa Perez

Head of Social Media and Influencer Marketing, Savage X Fenty

Lisa Perez is a brand + social media marketer who currently heads up Social Media and Influencer Marketing for Savage X Fenty, a lingerie line by Rihanna (you may have heard of her). Lisa came to Savage after a stint at Instagram – a social media marketer’s dream – leading digital and social media for the Instagram for Business global marketing team. Lisa also spent time at Mattel, where she ran social media for Barbie (that Barbie) and had a blast turning the ultimate icon into a modern influencer. Prior to the world of lingerie, tech, and toys, Lisa cut her social media + digital chops at Starwood Hotels & Resorts, Edelman Digital, and Bloomingdale’s – just to name a few. Lisa earned her B.S. in Communications from Northwestern University and her MBA in Marketing from Loyola Marymount University.

Upcoming Session

Why Influencers Are Key to Bringing the Human Voice Back to Marketing

Hosted by Fox Entertainment
Thursday, Jun 18 9:15 AM
Anthony Padilla

Anthony Padilla

Actor, Writer

Anthony Padilla

Actor, Writer,

Anthony Padilla is an American actor and comedy writer known for satirizing internet culture across mediums. Most recently, Padilla reprised his role starring opposite Jason Sudeikis and Maya Rudolph in Columbia Pictures “The Angry Birds Movie 2,” following the success of the 2016 animated film “The Angry Birds Movie.” In 2018, he was seen as the host of the Nickelodeon series “Throw Back” and was a series regular on the Facebook Watch series, “Starter Pack” by AT&T Hello Lab. In addition to lending his voice to “The Angry Birds Movie” during 2016, Padilla voiced the role of Freddy in the Lionsgate animated film,
“Arctic Adventure: On Frozen Pond.” During 2015, Padilla co-created and starred in his first feature film, “Smosh: The Movie,” in partnership with Lionsgate. Following the success of his first film, he was tapped as the lead for the YouTube Red feature, “Ghostmates”, which he also executive produced.

In addition to his acting career, Padilla co-founded the media company, SMOSH, in 2006. During his decade long tenure as founder and star, the comedy empire garnered 22 million subscribers on YouTube, released two feature films in partnership with Lionsgate & YouTube Red, and created over ten short-form scripted shows.

Orchid Bertelsen

Orchid Bertelsen

Head of Digital InnovationNestlé USA

Orchid Bertelsen

Head of Digital Innovation, Nestlé USA

Orchid Bertelsen is the Head of Digital Innovation at Nestlé USA, where she evaluates and tests emerging technologies like artificial intelligence, voice assistance, AR/VR. She has a varied portfolio, made up of 70+ brands and includes beloved brands like Coffee-Mate, Häagen-Dazs, Toll House and DiGiorno. Nestlé is also a majority stakeholder in Blue Bottle Coffee and owns and operates Starbucks at Home.

She lives in Hayes Valley with her husband and two-year-old daughter, Quinn and loves to travel back to Taiwan, where her family is from.

Upcoming Session

Start with Why: The Secret Unlock to Digital Innovation

Hosted by Nestlé
Wednesday, Jun 17 4:00 PM
Gaz Alushi

Gaz Alushi

Head of Marketing Science ResearchSnap, Inc.

Gaz Alushi

Head of Marketing Science Research, Snap Inc.

Gaz leads the Global Marketing Science Research team at Snap, Inc. He is responsible for supporting Growth, Marketing, and Advertising Sales initiatives through both first and third party research and measurement. Prior to joining Snap, Inc., Gaz has had extensive experience in research and insights at Millward Brown, IRI, and Facebook. Today, Gaz’s team is focused on utilizing a variety of best in class research methods to identify actionable insights among 13-34 year-olds around the world. Gaz holds a B.A. in Psychology and M.A. in Survey Research from the University of Connecticut.

Upcoming Session

#IRL: Communities to Create Meaningful Connection

Hosted by Havas Media
Thursday, Jun 18 2:55 PM
Simmi Singh

Simmi Singh

Actress, Comedian, Martial Artist

Simmi Singh

Actress, Comedian, Martial Artist

Simmi Singh is an Indian-American actress/comedian and martial artist. Singh appears in the AwesomenessTV/Go90 anthology series ‘Love/Daily,’ and is set to star in the upcoming YouTube Red ½ hour comedy ‘Overthinking with Kat and June’ written by Mackenzie Yeager. In addition, Singh has amassed a strong following of over 1,000,000 loyal fans via her videos where she shares personal experiences, sketches, all the while focusing on sending a positive message with a comedic twist.

Will Cady

Will Cady

Head of Brand StrategyReddit

Will Cady

Head of Brand Strategy, Reddit

Will Cady has made a career of looking for unexpected brilliance in overlooked subcultures. A path from zen monasteries through touring rock bands into digital media brought him to his current role as Head Of Brand Strategy at Reddit, overseeing a team built to find homes for brands amidst Reddit’s vast ecosystem of every online community imaginable.

Prior to taking on the Head Of Brand Strategy role, Will launched, hired, and managed Reddit’s Los Angeles brand partnerships office; tapping his years of experience architecting revenue-driving programs that connect brands with fast-growing pockets of music, art, and experience just as they reach their tipping points. Will is a graduate of Berklee College of Music and recipient of an Emmy Ward (Local NATAS) for Best Musical Composition/Arrangement. Will’s writing has been published in SPIN, Performer, and Death & Taxes. At Reddit, Will has created & executed programs with a host of Fortune Global 100 brands including Amazon, Toyota, Sony, T-Mobile, and many, many others.

Upcoming Session

#IRL: Communities to Create Meaningful Connection

Hosted by Havas Media
Thursday, Jun 18 2:55 PM
Joy-Ann Reid

Joy-Ann Reid

National CorrespondentMSNBC

Joy-Ann Reid

National Correspondent, MSNBC

Joy-Ann Reid is a political analyst at MSNBC and host of “AM Joy,” which airs Saturdays and Sundays from 10 A.M. ET to noon ET. Her latest book: The Man Who Sold America: Trump and the Unraveling of the American Story (Harper Collins, 2019), was published in June and is a New York Times best seller. She is the author of the book Fracture: Barack Obama, the Clintons and the Racial Divide (William Morrow/Harper Collins, 2015) and the co-editor, with Washington Post columnist E.J. Dionne, of We Are the Change We Seek: The Speeches of Barack Obama (Bloomsbury, 2016).

Reid’s columns and articles have appeared in The New York Times, The Guardian, The Miami Herald, New York Magazine and The Daily Beast.
She has previously worked in local TV news, as a talk radio producer and host, and in politics as a Florida press secretary for America Coming Together (2004) and a Florida press aide for the Barack Obama campaign (2008). As the former managing editor of TheGrio.com, Reid led a staff of 12 young journalists in exploring stories and issues of importance to African-Americans. After a stint with TheGrio from 2011 to 2014, she was tapped to host her first branded cable news show: The Reid Report, a daily news program on MSNBC. In 2014, she took the helm of the Saturday 10 a.m. to noon block with “AM Joy.” The daughter of a college professor mom, Reid taught a course on “race, gender and media” at Syracuse University’s Newhouse School of Communications’ New York City annex from 2017 through 2018.

Reid graduated from Harvard University with a concentration in film in 1991. She and her husband Jason own a documentary film production company. They reside in New York and have three children.

Upcoming Session

The (Untapped) Power of Social Media

Hosted by COMMUNITYx
Thursday, Jun 18 12:25 PM
Trace Przbylowicz

Trace Przbylowicz

Head of Business DevelopmentFacebook

Trace Przybylowicz

Head of Business Development, Facebook

Trace works closely with suppliers, auto marketers and agencies, to develop cross platform solutions that drive brand awareness, consideration and sales impact.

Trace joined Facebook in 2009 from Saatchi & Saatchi, where he managed the Sales Event & Retail business for Toyota Motor Sales.
Prior to Saatchi, Trace worked with Campbell-Ewald, managing the West Coast Chevrolet Retail business.

Trace holds a BA in Communications from Loyola Marymount University in Los Angeles, CA.

Upcoming Session

#IRL: Communities to Create Meaningful Connection

Hosted by Havas Media
Thursday, Jun 18 2:55 PM
Tulani Elisa

Tulani Elisa

Vice President, Social MediaFOX Entertainment

Tulani Elisa

Vice President, Social Media, FOX Entertainment

Tulani Elisa is the Vice President of Social Media at FOX Entertainment. She’s worked in the digital space for the last 9+ years with most of her career spent working at agencies in New York and DC. Prior to working at FOX, Tulani was at the Glover Park Group in Washington DC for four years where she helped build their paid social practice. Tulani has worked across sectors, including in government, non-profits, entertainment and consumer, giving her a holistic perspective on the digital space and creative executions. She has a Bachelor of Arts in History from Spelman College in Atlanta, Georgia and a MALD (Master of Arts in Law and Diplomacy) degree from The Fletcher School at Tufts University.

Upcoming Session

Why Influencers Are Key to Bringing the Human Voice Back to Marketing

Hosted by Fox Entertainment
Thursday, Jun 18 9:15 AM


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