In 2017, we will explore our global theme “Language and the Machine”, which examines how algorithms are shaping human language communication.

At SMW Los Angeles we will explore the theme through more than one hundred mainstage talks, interviews, panel sessions and workshops.

The event will feature two stages, including a 500 person theatre and a workshop stage that seats 100, co-working lounges, speaker AMA lounge, VR showcase, technology vendors, food trucks providing complimentary lunch for all attendees and an opening party to kick-off the week’s activities.


How Do I Register?

To attend the official sessions, you will need to purchase an HQ pass via our pass options page. Early Bird rates are now in effect.

View Pass Options


Why Attend?



  • Data & analytics
  • Paid media
  • Future of video
  • Visual storytelling
  • Mobile messaging
  • Virtual reality
  • AI & chatbots
  • Influencer marketing



  • Instagram
  • BuzzFeed
  • National Geographic
  • Pinterest
  • Edelman
  • Ogilvy
  • Fullscreen
  • Facebook



  • Two state of the art stages
  • Seating for 700+ attendees
  • Co-working lounges
  • Talks, panels & workshops
  • Fireside interviews
  • VR showcase
  • Installations & tech vendors


Who Attends #SMWLA?


The SMW audience is made up professionals at the intersection of media, marketing, entertainment and technology.

Attendee stats:

  • 1.5k registered attendees
  • 58% aged 25-35
  • 88% are mid-level seniority and above
  • 67% female
  • 55% work in marketing, media and communications
  • 40% work for a company with 500+ employees




How Can My Company Participate?

  • Event Submissions Open: March 7, 2017
  • Event & Speaker Submission Deadline: March 24, 2017
  • Initial Schedule to be Published: April 12, 2017


Where Does #SMWLA Take Place?


The Eli and Edythe Broad Stage
90401, 1310 11th St, Santa Monica, CA 90401

The venue has a a MAIN STAGE that holds up to 500 people. There is also a WORKSHOP experience that will take place at an adjacent stage called “The Edye” which holds up to 100 people.

In addition, we’ll have co-working lounges where you can meet with colleagues or clients, connect to WiFi to get your normal work done, and space to relax as you enjoy the incredible sessions throughout the week. The aim this year is to provide attendees, speakers and partners with more space and amenities to enjoy the entire week.



Travel & Accommodations

If you’re traveling from outside of Los Angeles, we will have preferred hotel partners for #SMWLA attendees. Over the next several months, be sure to visit our “Travel and Accommodations” page linked below for the latest updates on hotel deals and partners.

Learn More