Mon, June 11

Early Pass Pickup12:00pm - 5:30pm

Tue, June 12

Official Sessions9:05am - 5:30pm

Wed, June 13

Official Sessions9:15am - 5:30pm

Thu, June 14

Official Sessions9:15am - 5:30pm

Agenda as PDF

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tuesday 9:15 AM 5:30 PM

Emerging Tech Showcase

Future Tech, AI vs Humanity, Data Decision Making

Hosted by Social Media Week


Emerging Tech Showcase

Hosted by Social Media Week

Onthr3

Onthr3, the premiere on demand photography platform. Onthr3 offers quality photography solutions for businesses. Our platform allows you to coordinate bookings within our diverse photographer network, streamline customer service with both clients and photographers, and manage photo retouching and delivery.

 


 

Magnetic 3D

Magnetic 3D designs, produces and delivers industry leading glasses-free 3D display solutions, media, technology and support services for single displays and large format Video Walls. The company provides an end to end solution including hardware software, and content services. We aim to deliver the highest quality visual experience using 4K display technology that supports digital signage, professional audio & video, education, medical, military, visualization, simulation, trade shows, event marketing, interactive media, gaming applications and much more.

 


 

EventsTag

EventsTag amplifies live experiences for the world’s most innovative brands & agencies. From augmented reality GIF booths to live photomosaics for events, EventsTag transforms experiential activity into viral moments shared expansively across social media.​

At Social Media Week LA, the team will be unveiling “3D Their Feed”, a one of a kind content creation station which will allow you to star in your very own 3D Instagram post. EventsTag has global reach with teams in Los Angeles, New York, London, Dubai, São Paulo, & Sydney in order to activate on behalf of brands at the worlds most prestigious events ranging from Lollapalooza to The World Cup.

 


 

Emblematic Group

GREENLAND MELTING – A Walk-Around Virtual Reality Film

On the heels of the United State’s withdrawal from the Paris Climate agreement, Emblematic’s Greenland Melting – created in collaboration with FRONTLINE and NOVA – provides a rare, up-close view of icy Arctic scenery that’s disappearing faster than predicted. The team gained unique access to NASA scientists as they conducted groundbreaking research into a transforming landscape with ramifications for the entire world. Greenland Melting uses an unprecedented mix of formats and techniques to create Greenland Melting, including: dimensionalized 360° video, high-fidelity CG models, multi-layered 3D data visualizations, high-resolution photogrammetry, and holograms of two NASA researchers. Greenland Melting was among the first VR films to compete at the Venice Film Festival 2017.

  • tuesday June 12, 2018
  • 9:15 AM - 5:30 PM
  • The Broad Stage
  • Lobby
  • Future Tech, AI vs Humanity, Data Decision Making
tuesday 10:25 AM 10:45 AM

For The Culture: Exploring the Unwritten Rules Which Drive Creativity and Commerce

Data Decision Making, Future of Brands, Driving Conversions

Hosted by Doner

Marcus Collins

Marcus Collins

Chief Consumer Connections Officer, Doner Advertising

Marcus Collins is a culturally curious thinker with an academic insight into the cognitive drivers that impact consumer behavior. He serves as the Chief Consumer Connections Officer at Doner Advertising, a full-serve advertising agency, and is a recipient of Advertising Age’s 2016 40 Under 40. Previously, he led the Social Engagement practice across the New York advertising agency, Translation, leveraging the psychological motivators that drive what we do, say, and share in an effort to create contagious marketing programs that extend across both the online and offline world of “social.” His strategies and creative contributions have led to the success of Budweiser’s “Made In America” music festival, the launch of Bud Light Platinum, the launch of the Brooklyn Nets (Hello Brooklyn!), and State Farm’s “Cliff Paul” campaign – to name a few.

Prior to joining Translation, Marcus managed a number of accounts for Big Fuel Communications – a pure play social media agency, led iTunes + Nike sport music initiatives at Apple (iTunes Partner Marketing), and ran digital strategy for Beyoncé.

Beyond his professional endeavors, Marcus is an extremely passionate educator and an AACSB certified clinical instructor. He is among the roster of instructors at Hyper Island and a member of the faculty at the Ross School of Business, University of Michigan, as a lecturer of marketing.

Marcus holds an MBA with an emphasis on Strategic Brand Marketing from the University of Michigan, where he also earned his undergraduate degree in Material Science Engineering. He is a proud Detroit native, a devoted husband, and loving father.


Marcus Collins

Marcus Collins

Chief Consumer Connections Officer, Doner Advertising

For The Culture: Exploring the Unwritten Rules Which Drive Creativity and Commerce

Hosted by Doner

Since its modern conception, marketing and advertising have relied on creativity as a catalyst for commerce. We use copy and images to evoke desired behaviors from a target populous in hopes that it will impact the brand’s bottomline. While the convergence of the two — creativity and commerce — is considered the hallmark of ‘good marketing communications’ (sought after by ad agencies and ambitious brand managers alike), there is an unspoken factor which frames it relevance and significance. That factor is ‘culture’ and this session will venture to explore the unwritten rules about culture and why its simultaneous salience and nebulousness should be the backbone of we approach marketing in today’s hyper-connected world.

Attend this session and learn:

  • Where do brands have a permission to participate in culture?
  • How does cultural relevance translate to commerce?
  • How do we use technology to fuel the transference of culture currency?
  • tuesday June 12, 2018
  • 10:25 AM - 10:45 AM
  • The Broad Stage
  • Stage 1
  • Data Decision Making, Future of Brands, Driving Conversions
tuesday 12:00 PM 12:40 PM

Creating Good with Brit + Co and Kia Rio

Future of Brands, Driving Conversions

Hosted by Brit + Co

Anita Maiella

Anita Maiella

SVP of Sales, Brit + Co

Anita Maiella is the SVP of Sales at Brit + Co where she leads the brand partnerships, pre-sale marketing, and ad-ops teams. Anita has over 20 years of experience in media sales, and is an expert in consultative solution based selling, creating cross platform brand opportunities that result in consistent sales revenue increases year-over-year.

Prior to Brit + Co, Anita was the SVP of Sales and Marketing at Style Coalition, an influencer marketing platform helping brands tell stories by engaging its network of influencers. At Style Coalition, Anita was responsible for further developing and executing the company’s revenue growth strategy, including custom content, video, social and premium display or native advertising.

Earlier in her career, Anita managed the sales and marketing teams at YouBeauty, a digital media property founded by Dr. Oz. She also spent several years at Condé Nast where she served as an Associate Publisher at Self and Self.com, and at Vogue as the Director of Beauty and American Fashion. Originally from Chicago, Anita started her career in media sales at Cosmopolitan. Anita currently lives in Williamsburg, Brooklyn.

Kimberley Gardiner

Kimberley Gardiner

Director of Marketing Communications, Kia Motors America, Inc.

Kimberley Gardiner joined Kia Motors America in the Spring of 2016, as Director, Marketing Communications. At Kia, Ms. Gardiner leads the Marketing Communications department and oversees various consumer and industry trade communications aspects including business development strategy; product marketing and branding; third-party partnerships; digital marketing; sports marketing; social media and SEO strategy; CRM and PR. In addition, Ms. Gardiner manages creative and production agencies and leads innovative partnership activations to generate awareness of Kia Motors America and the auto manufacturer’s product line.

Previously, Ms. Gardiner spent more than 15 years with Toyota USA, where she worked on a variety of consumer and industry facing initiatives across the Toyota, Lexus and Scion brands. During her tenure, Ms. Gardiner led a complete re-imagination of the Toyota digital experience and helped spearhead the ground-breaking launch of the Toyota Mirai Fuel Cell Vehicle.


Anita Maiella

Anita Maiella

SVP of Sales, Brit + Co

Kimberley Gardiner

Kimberley Gardiner

Director of Marketing Communications, Kia Motors America, Inc.

Creating Good with Brit + Co and Kia Rio

Hosted by Brit + Co

Now, more than ever, brands are seeking out creative ways to connect with millennial consumers and break through the noise. By creating custom, 360-degree programs that inspire action, Brit + Co is one of the few media companies that have solved this puzzle.

Beginning with experiential at its event #CreateGood and spanning to digital content, Brit + Co created a campaign for Kia Rio that included live streamed workshops, an experiential lounge, a docu-style series, and more, all with the goal of inspiring and enabling women to simplify and improve their lives. By creating multiple touchpoints, Brit + Co made Kia Rio relevant in the lives of this coveted and notoriously distracted audience.

Brit + Co’s VP of Sales, Anita Maiella, and Kia Rio’s Director of Marketing Communications, Kimberley Gardiner, will discuss the inspiration and tactics behind the campaign, and how to strategically connect across different audiences and brands while maintaining authenticity.

Attend this session and learn:

  • How to connect with millennial consumers in creative, breakthrough ways
  • How publishers can maintain brand authenticity when partnering with advertisers
  • How to strategically customize your approach for different audiences
  • tuesday June 12, 2018
  • 12:00 PM - 12:40 PM
  • The Broad Stage
  • Stage 2
  • Future of Brands, Driving Conversions
tuesday 12:00 PM 12:40 PM

Thumb-Stopping Social Storytelling

Hosted by National Geographic

Adam Quinn

Adam Quinn

VP Digital, National Geographic

Advertising sales executive with experience across all mass reach mediums on both the sales and buying sides of the business. Excellent written and verbal communication skills as well as negotiating ability.

Specialties: Building and selling multi-media advertising platforms with a consultative approach specializing in Digital, Television, and Print opportunities.

Amanda Waas

Amanda Waas

VP, Client Solutions Digital/Social, National Geographic

Amanda Waas is a multi-faceted marketing professional specializing in digital, social, and new media platforms. She is currently the VP of Client Solutions at National Geographic where she oversees development of digital/social-led ideas for sponsors, leveraging the brand’s status as the #1 brand on social media to create boundary-pushing marketing programs that make an impact. Recent (Webby and Shorty award-winning!) projects have included Nike Breaking2, Airbnb Night At…The Eclipse, and Microsoft #MakeWhatsNext. Her favorite social channel is Instagram (don’t tell LinkedIn).


Adam Quinn

Adam Quinn

VP Digital, National Geographic

Amanda Waas

Amanda Waas

VP, Client Solutions Digital/Social, National Geographic

Thumb-Stopping Social Storytelling

Hosted by National Geographic

Between apps, emails, text, and articles, we scroll through a Statue of Liberty-height’s worth of content every day. With this kind of competition, how do you break through and create truly thumb-stopping social storytelling? Join National Geographic as they discuss the keys to creating content that makes people stop and pay attention—best practices that have allowed the legendary brand to capture the title of the #1 brand on social for four years in a row.

  • tuesday June 12, 2018
  • 12:00 PM - 12:40 PM
  • The Broad Stage
  • Stage 1
tuesday 12:45 PM 1:05 PM

The Design of Everyday Brands

Future of Brands, Driving Conversions

Hosted by POSSIBLE

Justin Marshall

Justin Marshall

SVP, Emerging Services, POSSIBLE

As SVP of Emerging Services at POSSIBLE—a WPP Digital agency—Justin Marshall is responsible for defining long-term, transformational growth solutions that bridge content, commerce, and customer experience. With an eclectic background in human-centered design and brand strategy, he injects fresh perspectives on media and retail, and works closely with marketing executives to outsmart, not just outspend, the competition.

Marshall’s thought leadership on influencer marketing, one-to-one messaging, and mobile and digital marketing has been published in PSFK, Forbes, and CMO.com, just to name a few.


Justin Marshall

Justin Marshall

SVP, Emerging Services, POSSIBLE

The Design of Everyday Brands

Hosted by POSSIBLE

The Design of Everyday Things, by Donald A. Norman, has re-shaped more than a generation of product designers since 1988, highlighting the importance of understanding the structure of memory, how habits are formed, and the impact pleasure has on the way people understand the world.

As marketers, it’s our job to understand the expectations of consumers, and right now expectations are shifting — fast. The demand for more immediate, automated, and predictive relationships requires marketers to move beyond just seeking reach and engagement, and facet of our business to think about every touchpoint. Today, marketers need to be brand builders, data scientists, salespeople, and technologists. Why? Because we reach consumers through algorithms, camera lenses, screens, and digital shelves. And in order to embrace the chaos and build a holistic experience from content to commerce, we need to re-immerse ourselves into how our cognitive and emotional expectations drive everyday decisions.

In this session, you’ll hear from Justin Marshall, POSSIBLE’s SVP of Emerging Services, as he explores how design thinking can inform how we as marketers align our brand to the shifts in consumer attention and shopping behavior dramatically transforming our industry. Join this session for the following key takeaways:

  • Driving demand and brand activation by shifting from channel thinking to experience thinking
  • Tomorrow, not yesterday, in algorithms and voice
  • Shaping your business to meet the expectations of the consumers you want
  • tuesday June 12, 2018
  • 12:45 PM - 1:05 PM
  • The Broad Stage
  • Stage 2
  • Future of Brands, Driving Conversions
tuesday 1:00 PM 2:00 PM

Food Truck Lunch, courtesy of #SMWLA

Hosted by Social Media Week


Food Truck Lunch, courtesy of #SMWLA

Hosted by Social Media Week

We’ve partnered with some of Los Angeles’ most delicious and creative food trucks to bring you an assortment of food options at The Broad Stage each day of #SMWLA. Take a break and re-energize in between your morning and afternoon sessions by enjoying some lunch at the venue!

Feel free to pick-up a beverage in the East Wing.

*You must show your #SMWLA pass in order to be served your complimentary lunch each day (1 meal per person). Premium, Standard, Speaker and Press passes are all accepted.

Tuesday’s Food Truck Menus can be found here:

1) Bowled and the Beautiful

  • Naked Bowl– Tender, Grilled, Chicken Breast sautéed in fresh Garlic, Olive Oil, Parsley, & Lemon Juice w/ Shredded, Kale, Red & Green Cabbage, Spinach, & Carrots atop Brown Rice & Mixed Greens
  • Chimichurri Chicken Bowl– Grilled chicken w/ Fresh chimichurri Saice, Then smothered W/ Monterey Jack Cheese & Served over Rice & Black Beans, W/ our Signature Confetti Corn Salsa, Homemade Crème Fraiche & Crunchy Tortilla Strips
  • Shredded Pork Chile Verde Bowl– Tender shredded Pork, Chile Verde Sauce & Jack Cheese, Rice & Black Beans, Homemade Crème Fraiche, Corn Salsa, and Crunchy Tortilla Chips
  • “The Barbie”- BBQ Chipotle Chicken Bowl– Grilled Seasoned Chicken Breast, Creamy BBQ Sauce, Rice & Beans, Signature Corn Salsa, Queso Fresco

2) Street Kitchen LA

  • Chicken Philly Hoagie – cole slaw, provolone cheese, spicy mayo
  • Pulled Pork Hoagie – cole slaw, provolone cheese, bbq sauce, spicy mayo
  • Gourmet Burrito Wraps – black beans, slaw, cheese, pico de Gallo, avocado, salsa Verde, chipotle aioli Proteins: filet mignon, jerk chicken, Cajun shrimp
  • Gourmet Salad protein bowl – Kale salad, balsamic vinaigrette, pineapple Black beans, Pico de Gallo, salsa, CheeseProteins – filet mignon, jerk chicken, Cajun shrimp
  • Side: Seasoned Fries

3) Phantom Truck

  • Tuna Poke (Rice and salad) + Gyoza
  • BBQ Beef (rice and salad) + Gyoza
  • Duck Melt  + Fries.
  • Vegetarian Ham (made by beancurd) Banh Mi + Chinese Chicken Salad (option: no chicken)

4) Wise BBQ
Any BBQ Sandwich and Side

  • BEEF BRISKET
  • PULLED PORK
  • BARBECUE CHICKEN
  • HOT LINK

 
SIDE CHOICES:

  • COWBOY BEANS
  • COLE SLAW
  • MAC & CHEESE
  • POTATO SALAD

5) Brewwings

  • Grilled Chicken Wrap with Veggies – Our seasoned grilled chicken with veggies,  greens, tomato, and a drizzle of ranch all in a spinach tortilla shell, served with a side of choice
  • Signature Wings and Waffles – Our jumbo chicken wings, tossed in Stefano’s original buffalo style or BBQ sauce, served with the one and only fried belgium waffle with a drizzle of maple syrup
  • Kickin’ Chicken Sandwich and Tater Tots – Served in our toasted sourdough bread, we shred and melt three cheeses, add grilled bacon, fresh jalapeño and our seasoned grilled chicken
  • Original Grilled Cheese (Veg) and Tater Tots or Veggies – Served on our toasted sourdough bread, with our 3 cheeses

…………………………………………………
If you’d like to check out some other nearby lunch spots, here’s a few we recommend in Santa Monica:

Huckleberry Cafe
1014 Wilshire Boulevard

El Cholo
1025 Wilshire Boulevard

Santa Monica Seafood Market
1000 Wilshire Boulevard

Golden Mean Cafe
1028 Wilshire Blvd

  • tuesday June 12, 2018
  • 1:00 PM - 2:00 PM
  • The Broad Stage
  • Outside
tuesday 3:10 PM 3:30 PM

Accelerating Influencer Marketing with a Performance-Driven Approach

The Influencer Equation, Driving Conversions, Paid Media Models

Hosted by PMG

Angela Seits

Angela Seits

Director of Social Media & Influencer Marketing, PMG

Angela Seits, who heads up PMG’s social media and influencer practice, offers brands a unique combination of experience in digital strategy, influencer marketing, and public relations. Over a 12+ year career, she has led high impact, award-winning influencer campaigns partnering with celebrities to YouTube stars for brands including AT&T, Universal Pictures, Toyota, Cadillac, St. Michelle Wine Estates, Vans, Frito-Lay, Madewell, Sephora, Travelocity and NYX Cosmetics.

Whether it has been for Super Bowl campaigns or retail store launches, Angela brings custom social and influencer strategy to bear. Prior to joining PMG, Angela had stints at major agencies including Saatchi & Saatchi and Fleishman Hillard.

She holds a masters degree in Communications from the University of Oregon, where she’s also guest-lectured on social media and PR.


Angela Seits

Angela Seits

Director of Social Media & Influencer Marketing, PMG

Accelerating Influencer Marketing with a Performance-Driven Approach

Hosted by PMG

With continuous algorithm changes and bots on the rise, the value of influencers’ organic reach and engagement will continue to be called into question. It’s time for brands to recognize influencers as powerful content creators without relying on them as an organic distribution channel. By applying a performance marketing approach to all stages of the influencer activation process—from identification to syndication—brands can deliver highly personalized content at scale to a pinpointed target audience.

Through this session, brands will learn how to utilize sophisticated influencer identification methods, audience targeting, and content syndication strategies to drive measurable business results.

Attend this session and learn:

  • How brands can utilize sophisticated audience targeting as key strategies for performance-driven influencer marketing during this session
  • How to understand the strategic value of amplifying influencer content through Facebook and Instagram’s Branded Content Features vs Boosted Content vs Dark Posts
  • Real-world retail, travel, and entertainment case studies showcasing the marriage of influencer marketing and performance media
  • tuesday June 12, 2018
  • 3:10 PM - 3:30 PM
  • The Broad Stage
  • Stage 2
  • The Influencer Equation, Driving Conversions, Paid Media Models
wednesday 9:15 AM 9:55 AM

Fly on the Wall: The Art of Social Listening

Data Decision Making, Future of Brands

Hosted by 180LA

Cecelia Girr

Cecelia Girr

Strategist, 180LA

Cecelia has been enjoying the west coast with 180LA for three years, focusing on bringing the human intel to strategy. In her three years at 180LA, she’s abandoned her dream to work for the CIA, instead leading research endeavors both large and small for brands including HP, Miller Lite, the Golden Globes, Postmates, and UNICEF.

Mike Bokman

Mike Bokman

Creative Director, 180LA

Mike has been at 180LA for over seven years. In that time, he has pitched and won Expedia, Miller Lite, Dollar Shave Club, Virgin Mobile, and Postmates. He is responsible for the creation of such 180LA hits as Expedia’s “Find Yours,” which was honored by The One Club, the Effies, and TED, as well as Boost Mobile’s “Boost Your Voice,” which won the Integrated Grand Prix at Cannes last year. Before his time at 180, he created campaigns for clients such as ESPN, the Los Angeles Dodgers and 2K Sports.


Cecelia Girr

Cecelia Girr

Strategist, 180LA

Mike Bokman

Mike Bokman

Creative Director, 180LA

Fly on the Wall: The Art of Social Listening

Hosted by 180LA

At 180LA, we see the world not as it is, but how it could be. When we were asked to create Postmates’ first-ever branding campaign, we did some sleuthing and quickly discovered that for Angelenos, Postmates is much more than a delivery service: it’s a friend that gets you. From the need to avoid driving on weekdays between 3 p.m. to 7 p.m., to those days when Abbot Kinney is #nothappening, the brand is woven into the fabric of everyday life in LA.

Brands that offer services usually deemed a “utility” don’t have to be limited to just that. Often, the brands that help us function everyday are the most special and loved by consumers. Using the Postmates “We Get It” campaign example, we’ll explore how social listening allows marketers to observe the unprompted and unfiltered sentiments that consumers have for the brands they interact with, and demonstrate how, sometimes listening to and observing people in their everyday routines can be the best research.

Attend this session and learn:

  • Why listening to and observing people in their everyday routines is the best research
  • Why it is that when people love something, they’re more apt to talk about it
  • How so-called “utility” brands can foster feelings of brand love and loyalty
  • wednesday June 13, 2018
  • 9:15 AM - 9:55 AM
  • The Broad Stage
  • Stage 2
  • Data Decision Making, Future of Brands
wednesday 9:15 AM 5:30 PM

Emerging Tech Showcase

Future Tech, AI vs Humanity, Data Decision Making

Hosted by Social Media Week


Emerging Tech Showcase

Hosted by Social Media Week

Onthr3

Onthr3, the premiere on demand photography platform. Onthr3 offers quality photography solutions for businesses. Our platform allows you to coordinate bookings within our diverse photographer network, streamline customer service with both clients and photographers, and manage photo retouching and delivery.

 


 

Magnetic 3D

Magnetic 3D designs, produces and delivers industry leading glasses-free 3D display solutions, media, technology and support services for single displays and large format Video Walls. The company provides an end to end solution including hardware software, and content services. We aim to deliver the highest quality visual experience using 4K display technology that supports digital signage, professional audio & video, education, medical, military, visualization, simulation, trade shows, event marketing, interactive media, gaming applications and much more.

 


 

Candy Lab AR

Candy Lab AR is an award-winning location-based Augmented Reality Technology company headquartered in Irvine, CA. Since the 2011 launch of its first use case, Candy Lab AR’s engine has powered location-based Augmented Reality apps, graced tech publications and has established itself as a leading force in the augmented reality community. After perfecting its engine, Candy lab has decided to put the power in the hand of developers by launching ARFuse – a location-based AR plugin. Candy Lab’s technology features an Augmented Reality engine that seamlessly combines GPS and Beacon technology with a real-time content management system that allows for the creation of some incredible location-based augmented reality experiences.

 


 

Decisions: Party’s Over

Decisions: Party’s Over is an interactive virtual reality experience about the consequences of binge drinking. We immerse viewers into four different points of view and provide a first-person perspective of partygoers, while following each character’s alcohol consumption over the course of a night. As you embody each character, you can dynamically switch between perspectives and witness the consequences of binge drinking firsthand.

  • wednesday June 13, 2018
  • 9:15 AM - 5:30 PM
  • The Broad Stage
  • Lobby
  • Future Tech, AI vs Humanity, Data Decision Making
wednesday 10:00 AM 10:40 AM

Building the Agency of the Future: Fireside Chat with Jean Freeman, CEO, Zambezi

Future of Brands, What is Next for Agencies

Hosted by Zambezi

Jean Freeman

Jean Freeman

Principal & CEO, Zambezi

As principal and CEO of Zambezi, Jean is charting the future for one of the largest female-owned businesses in the advertising industry. Jean has successfully grown Zambezi from a start-up to what it is today: a thriving agency twice named Small Agency of the Year by Ad Age and three times recognized as one of the largest women-owned businesses by the Los Angeles Business Journal. Recognized as a leading advocate for the advancement of women in advertising, Jean was named to Adweek’s 2017 Disruptors List and named one of the 4A’s “100 People Who Make Advertising Great.”

Terry Stanley

Terry Stanley

Senior Contributor, Adweek

T.L. Stanley is a veteran digital, magazine and newspaper journalist specializing in advertising and marketing, media and pop culture, emerging technology, entertainment, and trends. She’s a senior contributor to Adweek and Emmy magazine, and her work has appeared in the Los Angeles Times, Mashable, Directors Guild Quarterly, Advertising Age, and the Hollywood Reporter.


Jean Freeman

Jean Freeman

Principal & CEO, Zambezi

Terry Stanley

Terry Stanley

Senior Contributor, Adweek

Building the Agency of the Future: Fireside Chat with Jean Freeman, CEO, Zambezi

Hosted by Zambezi

Ad agencies are under more pressure than ever before to deliver breakthrough creative work that effectively moves the needle for their clients’ businesses. Indeed, the agencies that are thriving in today’s marketing world are revising traditional models and building out new capabilities to deliver on the new and ever-evolving challenges that face brand marketers in all industries.

Adweek’s TL Stanley joins Jean Freeman, owner and CEO of Zambezi—an LA-based creative agency working with clients like Autotrader, Venmo, and Coca-Cola—for an intimate fireside chat. Their conversation will explore how Zambezi produces brand-building creative and share insights from the agency’s industry-leading diversity and inclusion initiatives, like Zambezi X.

  • wednesday June 13, 2018
  • 10:00 AM - 10:40 AM
  • The Broad Stage
  • Stage 1
  • Future of Brands, What is Next for Agencies
wednesday 10:00 AM 12:00 PM

AMA (Ask Me Anything) Office Hours Edition: Q&A with Leading Experts in Social Media

B2B Marketing

Hosted by Social Media Week


AMA (Ask Me Anything) Office Hours Edition: Q&A with Leading Experts in Social Media

Hosted by Social Media Week

AMA Office Hours are available on a drop-in basis. If you have pressing questions, problems you’re trying to solve or want to tap the expertise of some of the smartest people in the business, then join us each day between 10:00AM-12:00PM and 2:00PM-4:O0PM in the Ask Me Anything Lounge.

Today’s session is from 11:00AM-12:00PM and will feature Jean Freeman, Principal & CEO of Zambezi.

Expertise:

  • Entrepreneurship
  • Start-ups
  • Creative Agency
  • Building a Business

Bio:
As principal and CEO of Zambezi, Jean is charting the future for one of the largest female-owned businesses in the advertising industry. Jean has successfully grown Zambezi from a start-up to what it is today: a thriving agency twice named Small Agency of the Year by Ad Age and three times recognized as one of the largest women-owned businesses by the Los Angeles Business Journal. Recognized as a leading advocate for the advancement of women in advertising, Jean was named to Adweek’s 2017 Disruptors List and named one of the 4A’s “100 People Who Make Advertising Great.”

  • wednesday June 13, 2018
  • 10:00 AM - 12:00 PM
  • The Broad Stage: Ask Me Anything Lounge
  • Stage 1
  • B2B Marketing
wednesday 11:15 AM 11:55 AM

Sponsored

Getting Back to the Work You Love: Automating Operations to Grow Your Business

Future Tech, Data Decision Making, Driving Conversions

Hosted by Accelo

Geoff McQueen

Geoff McQueen

CEO & Co-Founder, Accelo

Geoff McQueen is the CEO & Co-Founder of San Francisco-based Accelo. A serial entrepreneur and investor, Geoff focuses on solving real-world business problems with technology, most recently through Service Operations Automation (or ServOps for short), a new technology category which helps that helps small and medium businesses double their profitability by streamlining and automation their day-to-day operations.


Geoff McQueen

Geoff McQueen

CEO & Co-Founder, Accelo

Getting Back to the Work You Love: Automating Operations to Grow Your Business

Hosted by Accelo

You love the work you do, heck, it’s why you do it! The problem is that sometimes, or a lot of the time, you get stuck doing things like updating client records, filling out timesheets and figuring out if you’ll be able to make a projects deadline – tasks that take up the time that should be spent doing the work you love: work that generates revenue!

Thats where automation comes in.

Learn how automation can streamline your operations to reduce chaos and confusion by leveraging the power of smart technology to manage client relationships and/or internal work. Service Operations Automation enables you to manage projects, requests, retainers & more from one place, so you can finally have the right insight and tools to drive a more profitable operation.

In this session you’ll be able to:

  • Learn how automation can help you get back to doing the work you love
  • See how ServOps can double your productivity
  • Hear how your peers are getting ahead by leveraging smart technology
  • wednesday June 13, 2018
  • 11:15 AM - 11:55 AM
  • The Broad Stage
  • Stage 2
  • Future Tech, Data Decision Making, Driving Conversions
wednesday 12:00 PM 12:40 PM

What AI is Learning from Social Media

Future Tech, AI vs Humanity

Hosted by IV.AI

Vince Lynch

Vince Lynch

CEO, IV.AI

Vince Lynch is CEO of IV.AI helping businesses use AI to engage, understand, and serve their customer. IV.AI builds AI for some of the largest companies in the world including Estée Lauder, Netflix, Capital One, and Sony. Lynch is also the host of the AI Review and writes articles on machine learning for The Observer, Entrepreneur, and HuffPo. Lynch previously worked with Spotify, The Times of India, and Virgin.


Vince Lynch

Vince Lynch

CEO, IV.AI

What AI is Learning from Social Media

Hosted by IV.AI

Is bot news fake news? Although some trade press headlines suggest that “bots are doomed,” most major brands are investing. We’ve seen a 70% fail rate for bots inside of Facebook yet some companies are saving millions on their social customer service. So, what separates the winners from the losers?

Join this panel discussion to explore the role of artificial intelligence in social media today and what it will mean in the future. We’ll bring together the perspectives of Fortune 500 marketers and AI specialists to find out how AI and social media can intersect to drive results for business of all sizes.

Attend this session and learn:

  • How to use AI for social understanding
  • The differences between AI and general statistics
  • How smaller and medium-sized companies benefit from AI
  • wednesday June 13, 2018
  • 12:00 PM - 12:40 PM
  • The Broad Stage
  • Stage 2
  • Future Tech, AI vs Humanity
wednesday 12:00 PM 12:20 PM

Sponsored

From Impressions to Influence: An Integrated Approach to Influencer Marketing

The Influencer Equation, Future of Brands, Driving Conversions

Hosted by theAmplify

Lindsay Fultz

Lindsay Fultz

VP, Brand Partnerships & Strategy, theAmplify

Lindsay Fultz is the VP of Brand Partnerships and Strategy at theAmplify, an influencer marketing technology company. Named Social Media’s Rising Star in the events industry by Event Solutions Magazine and one of the 42 Most Passionate Business Women on Twitter by the Huffington Post, Fultz has lead integrated influencer marketing strategies and campaign executions for some of the top brands, agencies and movie studios in the world.


Lindsay Fultz

Lindsay Fultz

VP, Brand Partnerships & Strategy, theAmplify

From Impressions to Influence: An Integrated Approach to Influencer Marketing

Hosted by theAmplify

As the influencer marketing industry has matured, so has its ability to play a more integrated role in brand marketing. In this presentation, Lindsay Fultz, V.P Brand Partnerships and Strategy, will discuss how and why taking an integrated approach to influencer marketing delivers the highest ROE and ROI. Drawing on theAmplify’s expertise in building and executing integrated influencer marketing strategies for some of the biggest brands in the world — including Covergirl, AXE, Campbell’s, PepsiCo, Taco Bell, Ford, Lionsgate, and many others — this session will reveal what a data-first optimization strategy looks like and how to collaborate across multiple departments to turn digital conversations to real-life conversions.

Attend this session and learn:

  • What is taking an ‘integrated approach’ with influencer marketing?
  • How to tie it all together: Components of an integrated approach
  • Longer term partnerships, shopper marketing, experiential marketing, paid media, SEO, ways to repurpose creator content
  • Knowing the metrics that matter: How to close the conversation loop and turn conversations into conversions
  • wednesday June 13, 2018
  • 12:00 PM - 12:20 PM
  • The Broad Stage
  • Stage 1
  • The Influencer Equation, Future of Brands, Driving Conversions
wednesday 12:50 PM 1:10 PM

Building A Magnetic Brand: Attracting the Right People in a Hypersegmented World

Data Decision Making, Future of Brands, What is Next for Agencies

Hosted by SOCIALDEVIANT

Marc Landsberg

Marc Landsberg

CEO / Founder, SOCIALDEVIANT

Marc is the founder and CEO of SOCIALDEVIANT, a content marketing agency dedicated to creating value for brands in a socially connected world. Marc has 20+ years of marketing and M&A experience, serving as CEO of MRM and Arc, and as a director at Lake Capital. Early in his career, Marc co-founded startup Digital Knowledge Assets, a Web-based knowledge-management platform, with Twitter CEO Dick Costolo and Telecoms guru Tim McDonald.


Marc Landsberg

Marc Landsberg

CEO / Founder, SOCIALDEVIANT

Building A Magnetic Brand: Attracting the Right People in a Hypersegmented World

Hosted by SOCIALDEVIANT

In a world where we can target people more specifically than ever, marketing seems more confusing. How specific is too specific? How many “hypersegments” will it take to make an impact?

Amidst all of this granularity, we believe there’s an opportunity.

It’s time for brands to stop chasing, and start attracting. Plant a flag for what they believe in. Prove a brand that takes a stance – rooted in cultural and audience needs – can build followership and passion.

These beliefs and actions define a Magnetic Brand.

A Magnetic Brand takes a stand, communicates its point-of-view, and compels you to be a part of its ethos. They attract a passionate following, while driving impact AND their bottom line.

Attend this session and learn:

  • Why a Magnetic Brand attracts some while repelling others (and why that’s a good thing!)
  • How to create mutual value for your consumers / customers and your brand
  • How to translate your magnetic brand into powerful marketing efforts
  • wednesday June 13, 2018
  • 12:50 PM - 1:10 PM
  • The Broad Stage
  • Stage 2
  • Data Decision Making, Future of Brands, What is Next for Agencies
wednesday 1:00 PM 2:00 PM

Food Truck Lunch, courtesy of #SMWLA

Hosted by Social Media Week


Food Truck Lunch, courtesy of #SMWLA

Hosted by Social Media Week

We’ve partnered with some of Los Angeles’ most delicious and creative food trucks to bring you an assortment of food options at The Broad Stage each day of #SMWLA. Take a break and re-energize in between your morning and afternoon sessions by enjoying some lunch at the venue!

Feel free to pick-up a beverage in the East Wing.

*You must show your #SMWLA pass in order to be served your complimentary lunch each day (1 meal per person). Premium, Standard, Speaker and Press passes are all accepted.

Wednesday’s Food Truck Line-up / Menu:

1) Wings N Waffles

  • Wings N Waffle with 1 Side 
  • Tenders N Waffle with 1 Side
  • Wings or Tenders N Side 
  • Waffle n 2 Sides 
  • Sides: Mac N Cheese, Potato Salad

 

2) Mapuche Native

  • Grilled Chicken Sandwich +chimichurri fries or mixed green salad
  • entraña sandwich +chimichurri fries or mixed green salad
  • Chicken, steak or quinoa bowl with chimichurri fries or an empanada (beef, chicken or quinoa)

 
3) Banh Mi LA

  • Banh Mi sandwich—  Ingredients: cilantro, carrots, cucumber, hoisin sauce, mayo, jalapeno Proteins: spicy chicken, bbq pork, steak, grilled shrimp, tofu
  • Noodle Bowl— Ingredients: vermicelli rice noodles, spring mix, cilantro, carrots, cucumber, hoisin sauce, lemongrass sauce, jalapeno Proteins: spicy chicken, bbq pork, steak, grilled shrimp, tofu
  • Steamed White Rice Bowl Ingredients: vermicelli rice noodles, spring mix, cilantro, carrots, cucumber, hoisin sauce, lemongrass sauce, jalapeno Proteins: spicy chicken, bbq pork, steak, grilled shrimp, tofu
  • 3 Tacos Ingredients: cilantro, carrots, cucumber, hoisin sauce, lemongrass sauce, jalapeno Proteins: spicy chicken, bbq pork, steak, grilled shrimp, tofu

 

4) Pinch of Flavor

Choice of: 3 tacos, Burrito, or Bowl W/ side of Chips and salsa
Bowls and burritos will include:

  • + Black beans (not on fish or shrimp)
  • + Garlicky rice
  • + Mozzarella 
  • + Romaine lettuce 
  • + Guacamole (avocado on cish and shrimp)
  • + Red onion (not on fish shrimp)
  • + Cilantro 
  • + (Fish tartar sauce shrimp spicy mayo)

 
Meat choices:

  • + Fish tempura 
  • + Black tiger shrimp 
  • + Chicken breast
  • + Marinated pork 
  • + Angus beef
  • + Vegan/veggie 

 
5) Gourmet Genie  

  • Chicken Shawarma Platter, served with side of Humus, Cabbage salad and Pita bread . 
  • Beef Shawarma Platter, served with side of Humus, Cabbage salad and Pita bread .
  • Vegetarian/ Vegan Platter, includes 3 Grape leaves, 3 Falafel, Humus, Cabbage salad and Pita Bread

 

…………………………………………………
If you’d like to check out some other nearby lunch spots, here’s a few we recommend in Santa Monica:

Huckleberry Cafe
1014 Wilshire Boulevard

El Cholo
1025 Wilshire Boulevard

Santa Monica Seafood Market
1000 Wilshire Boulevard

Golden Mean Cafe
1028 Wilshire Blvd

  • wednesday June 13, 2018
  • 1:00 PM - 2:00 PM
  • The Broad Stage
  • Outside
wednesday 2:00 PM 2:40 PM

Do Androids Dream of Electric Sheep? Applying Creative Tech To Social Media

Future Tech, AI vs Humanity, Data Decision Making

Hosted by Tool of North America

Dustin Callif

Dustin Callif

Managing Partner, Tool of North America

Dustin Callif is currently the Managing Partner of Tool of North America, a creative production partner based in Los Angeles. Since starting at the company in 2009 to spearhead the creation of the digital team, Dustin has led Tool to receive an overwhelming amount of praise and awards from the industry. While racking in the awards for his work, he has been able to help bring on several interactive directors and some of the top creative digital producers and technologists.

With the addition and supervision of Tool’s digital team, Dustin has led the company into immersive platforms and have taken on projects of their own, such as their first project of 2018, “Modern Love AR,” an AR experience that commemorated the life of David Bowie through an interactive mobile experience; and Tool director Kevin Cornish helped launch “Fall in Love VR,” an interactive VR experience inspired by The New York Times’ article “The 36 Questions That Lead to Love,” and was shortlisted for a Cannes Innovation Lion at the 2017 Festival. Other notable projects include Macallan’s New York City VR pop-up “Gallery 12”, Amazon Prime’s “Battle Cars Live” and Toyota’s “RAVtivity”. Tool has also won over 300 accolades, including industry A Lists (every year since 2009 when Dustin started), SXSW’s Interactive Best in Show, two Emmy awards and the Palme d’Or at the 2016 Cannes Lions Festival.


Dustin Callif

Dustin Callif

Managing Partner, Tool of North America

Do Androids Dream of Electric Sheep? Applying Creative Tech To Social Media

Hosted by Tool of North America

AR, AI and Live-Streaming are integrated into our favorite social media platforms. How can you use these technologies in the best format? Brands know that social media offers access to consumers and their behavior, which means Twitter, Facebook, Instagram and Snapchat can help brands thrive. Brands are looking for ways to strengthen their voice and connection on these platforms. They’re asking themselves: how can you use live streaming to engage with social media audiences? How can AR be used to help my brand? Can AI be used to personalize and scale a message to the social media community? How do you engage in real time? How do you measure this engagement and what can you do with it? This panel will discuss tech trends within social media and offer insights on ways to innovate using the technology in the advertising industry. We’ll answer questions around the best content to include, scalability and how to use it to target audiences through delivering personalized and relevant content.

Attend this session and learn:

  • Ways to leverage new technologies such as AR and AI to increase interaction on social media platforms
  • How to create a successful brand sponsored social media show using live-streaming
  • What personalized content looks like, the logistics of setting it up, and the bandwidth of its use across many types of brand campaigns
  • wednesday June 13, 2018
  • 2:00 PM - 2:40 PM
  • The Broad Stage
  • Stage 2
  • Future Tech, AI vs Humanity, Data Decision Making
wednesday 3:00 PM 5:00 PM

AMA (Ask Me Anything) Office Hours Edition: Q&A with Leading Experts in Social Media

B2B Marketing

Hosted by Social Media Week

Josh March

Josh March

Co-Founder and CEO, Conversocial

Joshua March is the founder and CEO of Conversocial, a leading social customer service solution used by hundreds of the world’s biggest brands to deliver enterprise scale customer service through social media and mobile messaging platforms.

Conversocial is an official partner of Twitter and Facebook, and has been recognized by Forrester, Gartner and Ovum as a leading vendor in the social customer care space.

Joshua previously founded leading social application company iPlatform, one of the world’s first Facebook Preferred Developers, which was acquired in 2012.

A renowned expert in social media and customer service, Joshua has been featured on Bloomberg, CNBC, Fox Business, and the BBC. Having started his career in London, Joshua now lives New York.


Josh March

Josh March

Co-Founder and CEO, Conversocial

AMA (Ask Me Anything) Office Hours Edition: Q&A with Leading Experts in Social Media

Hosted by Social Media Week

AMA Office Hours are available on a drop-in basis. If you have pressing questions, problems you’re trying to solve or want to tap the expertise of some of the smartest people in the business, then join us each day between 10:00AM-12:00PM and 2:00PM-4:O0PM in the Ask Me Anything Lounge.

Today’s session is from 3:00PM-5:00PM and will feature Josh March, Co-Founder & CEO of Conversocial.

Expertise:

  • Messaging
  • Bots & AI
  • Customer Service

Bio:
Joshua March is the founder and CEO of Conversocial, a leading social customer service solution used by hundreds of the world’s biggest brands to deliver enterprise scale customer service through social media and mobile messaging platforms.

Conversocial is an official partner of Twitter and Facebook, and has been recognized by Forrester, Gartner and Ovum as a leading vendor in the social customer care space.

  • wednesday June 13, 2018
  • 3:00 PM - 5:00 PM
  • The Broad Stage: Ask Me Anything Lounge
  • Stage 1
  • B2B Marketing
wednesday 4:00 PM 4:40 PM

Sponsored

Changing the Current Social Media Ecosystem for Celebrities and Talent Through Personalized Applications

The Influencer Equation

Hosted by Escapex

Shamik Talukder

Shamik Talukder

Chief Business Officer, EscapeX

With over 20 years of experience, Chief Business Officer of EscapeX, Shamik Talukder, has been at the forefront of tech and entertainment to create cutting edge solutions for celebrities and influencers across the globe. With over 100 celebrity apps spread across 7 countries, he thrives in helping influencers leverage their fan base to achieve their individual goals and take ownership of their social following.

Osric Chau

Osric Chau

Actor,

Osric Chau is a Candian actor best known for his role on the CW’s “Supernatural”. Chau has since focused his growth in the social media influencer community.


Shamik Talukder

Shamik Talukder

Chief Business Officer, EscapeX

Osric Chau

Osric Chau

Actor,

Changing the Current Social Media Ecosystem for Celebrities and Talent Through Personalized Applications

Hosted by Escapex

Celebrities and influencer alike wander through the social media atmosphere unaware of the detrimental outcomes of building their personal brands on a public social media site. We live in a time where content is no longer owned by the creator and monetizing your online presence is near impossible; EscapeX is offering a solution to talent and social influencers throughout the world. We will present our patented monetization system along with our methodology behind creating a personalized social platform with a 100% fan reach – and why our current social media ecosystem is unsustainable.

Attend this session and learn:

  • Benefits of a personalized app in contrast to today’s most widely used social media platforms
  • A solution to censorship and ownership of content
  • A solution to the instability of our current social media ecosystem and how to take control of your online presence and gain 100% reach
  • wednesday June 13, 2018
  • 4:00 PM - 4:40 PM
  • The Broad Stage
  • Stage 2
  • The Influencer Equation
wednesday 4:45 PM 5:25 PM

Influence Unfiltered: Sounding Off on the Future of Brand-Creator Relationships

The Influencer Equation, Future of Brands, Paid Media Models

Hosted by Casting Influence

David Bloom

David Bloom

Writer, Tubefilter

David Bloom is a Los Angeles-based writer and consultant on communications and content strategy. He writes weekly columns on the collision of tech, media and entertainment for Tubefilter.com and for http://www.TVRev.com; consults on digital content strategy for Fabric Media; hosts the Bloom in Tech podcast; and teaches on digital media with the Business of Cinematic Arts program at the University of Southern California.

Bloom has been an award-winning journalist for numerous publications, including Variety, Deadline.com, Red Herring, and the Los Angeles Daily News. He has held executive communications positions with MGM Inc., the USC Marshall School of Business, and the City of Los Angeles redevelopment agency. He is a graduate of the University of Missouri School of Journalism.

Tanya Bershadsky

Tanya Bershadsky

Founder, Casting Influence

Tanya is an Emmy-nominated TV producer and digital video pioneer who has worked with influential talent since before the term “YouTuber” existed. She’s not only developed multiple YouTube celebrities, but guided traditional media figures like Larry King into becoming multi-platform digital icons. She was Creative Director for the world’s first influencer marketing company, TadCast, and launched her company, Casting Influence, in 2015, which was recently featured in the documentary New Kings.

Casting Influence, is an influencer marketing, casting, talent strategy and creative agency that has been profiled in Forbes Magazine as the “first of its kind. Clients have ranged from StateFarm and Purina to Disney, Legendary Pictures, and DreamWorks.

Todd Garber

Todd Garber

Entertainment Attorney & Talent Manager, The Garber Firm

Todd is a digital entertainment attorney and talent manager that has acted as counsel for Carlos Slim and Larry King’s Ora Media, leading MCN’s (multi-channel networks), and YouTube creators responsible for more than 4 billion video impressions. In representing YouTube clients, Todd facilitates hundreds of branded campaigns, negotiates television, movie and book deals, and otherwise handles all legal and operational tasks to allow clients to put more focus on what’s truly important: creating great content. He is an active member of the California Bar Association, holds a B.B.A. from the Stephen M Ross School of Business at the University of Michigan and a J.D. from UCLA School of Law.

Kevin Herrera

Kevin Herrera

Co-Founder & CEO, THE|MACHINE

Kevin Herrera is the co-founder and CEO of THE|MACHINE a management, advertising and production firm focused on the creation of Consumer Valued Content. Previously Kevin was an agent on the rise at The Gersh Agency focused on emerging platforms and talents. In 2016 Kevin left the agency to found the management firm moopsy which was acquired by THE|MACHINE in 2017.

Rachel Ballinger

Rachel Ballinger

Social Media Influencer, YouTube Personality

With over 3 million followers across her platforms, Rachel Ballinger maintains two YouTube channels, captivating her audience with comedy posts, vlogs, and most recently podcasts. She is also active on Instagram, Twitter, and Facebook. Rachel comes from a YouTube family and frequently engages with her brother’s channel, The Ballinger Family, as well as with her sister, Colleen Ballinger aka Miranda Sings.

Lina Renzina

Lina Renzina

Talent Relations and Partnerships Manager, Ad Council

Lina leads and manages all talent partnerships and relations at the Ad Council. Through the formalized program, Creators for Good, Lina has shepherded and produced over 80 talent partnerships on behalf of 45+ social good causes. She has a background in theatrical producing, marketing and talent management. She is passionate about the arts, accessibly reaching audiences, making a difference and the digital space.


David Bloom

David Bloom

Writer, Tubefilter

Tanya Bershadsky

Tanya Bershadsky

Founder, Casting Influence

Todd Garber

Todd Garber

Entertainment Attorney & Talent Manager, The Garber Firm

Kevin Herrera

Kevin Herrera

Co-Founder & CEO, THE|MACHINE

Rachel Ballinger

Rachel Ballinger

Social Media Influencer, YouTube Personality

Lina Renzina

Lina Renzina

Talent Relations and Partnerships Manager, Ad Council

Influence Unfiltered: Sounding Off on the Future of Brand-Creator Relationships

Hosted by Casting Influence

Why can’t we all just get along? Brands and creators have been working together for years, but as the influencer landscape has grown more complex, these relationships have been under stress. Marketers understand the power of creator storytelling, and know that influencer marketing is one of the very best ways to authentically drive consideration and other important marketing objectives. For this reason, a vast majority of marketers are increasing their investment in the maturing channel. On the flipside, creators have more opportunities than ever before to earn an income for the things they are passionate about: building expertise and creating compelling content about niche topics spanning from beauty and comedy to fashion and DIY, and everything in between. Still, creators have expressed frustrations with marketers putting too many guideposts on their creative process. How can we all work together to help push influencer marketing, collaboratively?

This session brings together the key stakeholders in influencer marketing, representing creative (talent), marketing (brands), legal, talent management, and more. It will cover the leading issues of the day, including what the evolving FTC guidelines mean for the industry; how the changing nature of platforms is adding complexity to influencer marketing; and how to incorporate the key characteristics of an effective branded content campaign into your next effort.

Attendees will learn:

  • What the FTC guidelines stipulate for creators and how they differ from traditional celebrity endorsements
  • How to keep up with the platforms as they evolve their algorithms and products, sometimes to the detriment of creators
  • How platforms and the creator community can work together
  • What makes for a successful brand-creator partnership according to talent, as well as the marketers at the other side of the table
  • wednesday June 13, 2018
  • 4:45 PM - 5:25 PM
  • The Broad Stage
  • Stage 2
  • The Influencer Equation, Future of Brands, Paid Media Models
thursday 9:15 AM 5:30 PM

Emerging Tech Showcase

Future Tech, AI vs Humanity, Data Decision Making

Hosted by Social Media Week


Emerging Tech Showcase

Hosted by Social Media Week

Onthr3

Onthr3, the premiere on demand photography platform. Onthr3 offers quality photography solutions for businesses. Our platform allows you to coordinate bookings within our diverse photographer network, streamline customer service with both clients and photographers, and manage photo retouching and delivery.

 


 

Magnetic 3D

Magnetic 3D designs, produces and delivers industry leading glasses-free 3D display solutions, media, technology and support services for single displays and large format Video Walls. The company provides an end to end solution including hardware software, and content services. We aim to deliver the highest quality visual experience using 4K display technology that supports digital signage, professional audio & video, education, medical, military, visualization, simulation, trade shows, event marketing, interactive media, gaming applications and much more.

 


 

Decisions: Party’s Over

Decisions: Party’s Over is an interactive virtual reality experience about the consequences of binge drinking. We immerse viewers into four different points of view and provide a first-person perspective of partygoers, while following each character’s alcohol consumption over the course of a night. As you embody each character, you can dynamically switch between perspectives and witness the consequences of binge drinking firsthand.

 

The VR Company

From Academy Award-winning production design of Avatar and director of Maleficent comes Raising a Rukus, a cinematic VR experience that invites participants along on a magical adventure with a brother and sister and their mischievous dog, Rukus.

VRC (The Virtual Reality Company) is a content studio and production company that combines the best in narrative storytelling, technology, art and gaming to create compelling and immersive VR experiences for people around the world. Founded in 2014 by four Hollywood veterans, (Robert Stromberg, Guy Primus, Chris Edwards and Joel Newton), VRC began with a team of award winning storytellers with a passion for innovation and a desire to explore a new way to share experiences and tell stories.

 


  • thursday June 14, 2018
  • 9:15 AM - 5:30 PM
  • The Broad Stage
  • Lobby
  • Future Tech, AI vs Humanity, Data Decision Making
thursday 10:00 AM 10:20 AM

Creating the Future of Commerce Through Experimentation

Data Decision Making, Future of Brands, Driving Conversions

Hosted by Shopify

Zabrina Hossain

Zabrina Hossain

Product Manager, Shopify

Zabrina Hossain is a Product Manager at Shopify, where she spends her time between leading the Social Channels and Conversational Commerce team. Previously, Zabrina was at Snap and Bitstrips in Toronto and also spent time working on messaging applications in Amsterdam. You might catch her on her way to the latest product meet-up in Toronto while on her bright yellow bike.


Zabrina Hossain

Zabrina Hossain

Product Manager, Shopify

Creating the Future of Commerce Through Experimentation

Hosted by Shopify

The future of commerce exists squarely with brands who are focused on creating experiential shopping interactions through experimentation. The brands who are open to trying everything will be the ones who emerge as leaders in the space.

Jordan Brand celebrated the 30-year anniversary of Michael Jordan’s legendary NBA All-Star Slam Dunk Contest free throw line dunk with an exclusive, first-of-its kind Snapchat augmented reality and e-commerce experience, powered by Shopify. This experience put greatness into the hands of a new generation, many of whom got early access to the Air Jordan III Tinker, marking the first time ever a sneaker has been sold directly through Snapchat and delivered within hours.

In this session, Zabrina Hossain, Shopify’s Product Manager, will explain the technology and benefits behind creating bleeding edge commerce experiences.

  • thursday June 14, 2018
  • 10:00 AM - 10:20 AM
  • The Broad Stage
  • Stage 2
  • Data Decision Making, Future of Brands, Driving Conversions
thursday 11:15 AM 11:55 AM

Chatbots: Balancing Meaningful Interaction with Legal & Ethical Challenges

Future Tech, AI vs Humanity, Future of Messaging

Hosted by Frankfurt Kurnit Klein & Selz

Hannah Taylor

Hannah Taylor

Counsel - Advertising, Marketing & Public Relations Group, Frankfurt Kurnit Klein & Selz

Hannah Taylor is Counsel to the Advertising, Marketing, & Public Relations Group at Frankfurt Kurnit, representing brand and agency clients in a wide variety of industries on matters across all media – from traditional commercial channels such as television and print, to newer formats such as social media, branded entertainment, and native advertising. Ms. Taylor is the chair of Frankfurt Kurnit’s Social Media Task Force. In this role, she counsels clients, and writes and speaks frequently on the legal implications of advertising in social media.

Ms. Taylor has been recognized as a New York area “Rising Star” in Super Lawyers magazine (2014-2017). She is actively involved in leading industry associations, including as a member of the ABA’s Consumer Protection and Advertising Disputes & Litigation Committees, and as a member of the New York State Bar Association Consumer Affairs Committee. She is the Editor of the ABA’s Consumer Protection Law Developments Update, 2017-18, and is the co-author of the “United States” chapter in Getting the Deal Through – Advertising and Marketing.

Daniel Goldberg

Daniel Goldberg

Associate, Privacy & Data Security Group, Frankfurt Kurnit Klein & Selz

Daniel M. Goldberg is a member of the Privacy & Data Security Group at Frankfurt Kurnit, where he focuses on social media and other digital media, advertising, and technology work. He structures and negotiates complex agreements involving the collection, use, storage, and monetization of confidential data. He regularly counsels advertisers, publishers, and technology providers on ad-tech issues, including programmatic and chatbots. He helps clients develop privacy and data security programs and policies, conduct privacy due diligence in connection with fundraising and acquisitions, and respond to data breaches and regulatory inquiries. He also works with organizations to address cross-border data transfers and prepare for the European General Data Protection Regulation (GDPR).

Mr. Goldberg is a frequent speaker on chatbots and other digital media matters, and has written articles published by LA Lawyer Magazine, Computer Law Reporter, and ISSA Journal. He also helped launch a technology startup, which was acquired by a multi-national company in 2016. He is certified as an Information Privacy Professional (CIPP/US) and serves as co-chair of the LA chapter of the International Association of Privacy Professionals.

Audrey Wu

Audrey Wu

Co-Founder & CEO, CONVRG

Audrey Wu is a seasoned digital and emerging technology executive with experience at imperson, TechStars/Disney Accelerator, JibJab, iconmobile/WPP and Ketchum. She previously headed imperson Studios, powering AI based chatbots for brands such as Disney, Amazon Studios and Lionsgate. Audrey was recently named one of the top 25 chatbot influencers worldwide.

Prior to moving into the tech world, Audrey was an investment banker focusing on media and entertainment. She is a graduate of UCLA and holds a Bachelors in Art History with a minor in Business Administration.


Hannah Taylor

Hannah Taylor

Counsel - Advertising, Marketing & Public Relations Group, Frankfurt Kurnit Klein & Selz

Daniel Goldberg

Daniel Goldberg

Associate, Privacy & Data Security Group, Frankfurt Kurnit Klein & Selz

Audrey Wu

Audrey Wu

Co-Founder & CEO, CONVRG

Chatbots: Balancing Meaningful Interaction with Legal & Ethical Challenges

Hosted by Frankfurt Kurnit Klein & Selz

In 2017, more than 1.3 billion people used Facebook Messenger. Brands are now leveraging Messenger and other chatbot platforms to communicate directly with consumers and deliver relevant content using Big Data and AI technology. Chatbot use will only continue to grow with the recently-launched Facebook plugin that allows brands to integrate Messenger into their own services.

While chatbots can help brands become closer to consumers, they can also create legal and ethical challenges. Join marketing and legal professionals for a discussion of the chatbot ecosystem and concerns posed by chatbot use.

Attend this session and learn:

  • How to leverage data to develop effective chatbot marketing campaigns
  • How “old” privacy and marketing laws apply to this emerging opportunity
  • What platform guidelines exist and what they mean for your business
  • What happens when algorithms go wrong and how to navigate the ethical implications
  • How to balance “can do” with “should do” when dealing with bots
  • How to sidestep the ethical risk of implicit bias when dealing with bots
  • thursday June 14, 2018
  • 11:15 AM - 11:55 AM
  • The Broad Stage
  • Stage 2
  • Future Tech, AI vs Humanity, Future of Messaging
thursday 12:00 PM 12:40 PM

How Brands Without a Clear Path to Purchase Can Reach Users at the Right Time

Future of Brands, Driving Conversions, Paid Media Models

Hosted by Adaptly

Danielle Shamos

Danielle Shamos

VP of Revenue West Coast, Adaptly

As VP of Revenue at Adaptly, Danielle brings years of digital strategy and management experience across social and search. She enjoys immersing herself in new technology in this fast and ever-changing industry. Outside of the office she enjoys traveling to undiscovered places, exploring the nooks of L.A., and crossing restaurants off of Jonathan Gold’s L.A. 101 list. She’s also an avid fitness enthusiast and has recently started designing jewelry.

Stacy Fairbanks

Stacy Fairbanks

Manager Media and Analytics, Mazda

Stacy Fairbanks is the manager of media at Mazda North American Operations (MNAO), at the company’s headquarters office in Irvine, Calif. Fairbanks manages MNAO’s national and regional media for all communication channels across the U.S., including Digital. As a seasoned advertising veteran, Fairbanks has 22 years of advertising experience under her belt. Prior to her role as Mazda’s manager of media, Fairbanks was the manager of media and promotions for Taco Bell. Additionally, she has held various agency and marketing positions.


Danielle Shamos

Danielle Shamos

VP of Revenue West Coast, Adaptly

Stacy Fairbanks

Stacy Fairbanks

Manager Media and Analytics, Mazda

How Brands Without a Clear Path to Purchase Can Reach Users at the Right Time

Hosted by Adaptly

For many brands, the customer journey has changed. This is especially true for the automotive industry, where people in the market for a new car can barrel through most of the purchase funnel without ever setting foot in a dealership. Since the path to purchase is no longer linear and the customer journey varies by individual, brands have to master the art of dynamic creative on social to reach users at all stages of the funnel.

In this session, Adaptly and Mazda will discuss:

  • Making the most of branding dollars not tied to actual sales
  • How to customize creative for in-market and out-of-market users
  • The impact of the market on your brand’s social strategies
  • thursday June 14, 2018
  • 12:00 PM - 12:40 PM
  • The Broad Stage
  • Stage 1
  • Future of Brands, Driving Conversions, Paid Media Models
thursday 1:00 PM 2:00 PM

Food Truck Lunch, courtesy of #SMWLA

Hosted by Social Media Week


Food Truck Lunch, courtesy of #SMWLA

Hosted by Social Media Week

We’ve partnered with some of Los Angeles’ most delicious and creative food trucks to bring you an assortment of food options at The Broad Stage each day of #SMWLA. Take a break and re-energize in between your morning and afternoon sessions by enjoying some lunch at the venue!

Feel free to pick-up a beverage in the East Wing.

*You must show your #SMWLA pass in order to be served your complimentary lunch each day (1 meal per person). Premium, Standard, Speaker and Press passes are all accepted.

1) Bowled and the Beautiful

  • Naked Bowl– Tender, Grilled, Chicken Breast sautéed in fresh Garlic, Olive Oil, Parsley, & Lemon Juice w/ Shredded, Kale, Red & Green Cabbage, Spinach, & Carrots atop Brown Rice & Mixed Greens
  • Chimichurri Chicken Bowl– Grilled chicken w/ Fresh chimichurri Saice, Then smothered W/ Monterey Jack Cheese & Served over Rice & Black Beans, W/ our Signature Confetti Corn Salsa, Homemade Crème Fraiche & Crunchy Tortilla Strips
  • Shredded Pork Chile Verde Bowl– Tender shredded Pork, Chile Verde Sauce & Jack Cheese, Rice & Black Beans, Homemade Crème Fraiche, Corn Salsa, and Crunchy Tortilla Chips
  • “The Barbie”- BBQ Chipotle Chicken Bowl– Grilled Seasoned Chicken Breast, Creamy BBQ Sauce, Rice & Beans, Signature Corn Salsa, Queso Fresco

 

2) Pinch of Flavor

Choice of: 3 tacos, Burrito, or Bowl W/ side of Chips and salsa
Bowls and burritos will include:

  • + Black beans (not on fish or shrimp)
  • + Garlicky rice
  • + Mozzarella 
  • + Romaine lettuce 
  • + Guacamole (avocado on cish and shrimp)
  • + Red onion (not on fish shrimp)
  • + Cilantro 
  • + (Fish tartar sauce shrimp spicy mayo)

 
Meat choices:

  • + Fish tempura 
  • + Black tiger shrimp 
  • + Chicken breast
  • + Marinated pork 
  • + Angus beef
  • + Vegan/veggie 

 

3) Phantom Truck

  • Tuna Poke (Rice and salad) + Gyoza
  • BBQ Beef (rice and salad) + Gyoza
  • Duck Melt  + Fries.
  • Vegetarian Ham (made by beancurd) Banh Mi + Chinese Chicken Salad (option: no chicken)

 

4) Mandoline Grill

  • Bánh Mì – 12″ French baguette sandwich w/ cucumber slices, pickled carrot and daikon, cilantro, jalapenos, mayo or vegenaise and scallion oil served with choice of Grilled Pork, Hawaiian BBQ Chicken or Vegan Lemongrass Tofu
  • Side: Vietnamese Summer Side Salad – Mixed greens, julienned cucumbers, pickled carrot and daikon, served w/ traditional or vegan sauce
  •  

    5) Baby’s Badass Burgers

    • All American Girl
    • Au Natural veggie sliders 
    • curly fries & chips

     

    …………………………………………………
    If you’d like to check out some other nearby lunch spots, here’s a few we recommend in Santa Monica:

    Huckleberry Cafe
    1014 Wilshire Boulevard

    El Cholo
    1025 Wilshire Boulevard

    Santa Monica Seafood Market
    1000 Wilshire Boulevard

    Golden Mean Cafe
    1028 Wilshire Blvd

    • thursday June 14, 2018
    • 1:00 PM - 2:00 PM
    • The Broad Stage
    • Outside
    thursday 4:00 PM 4:45 PM

    The Postmodern Marketer’s Guide: An AI Toolset for Every Creative Application

    Future Tech, AI vs Humanity, Future of Brands

    Hosted by Lobster

    Olga Egorsheva

    Olga Egorsheva

    CEO & Co-Founder, Lobster

    An internationally-minded visionary with a natural instinct for disruptive technologies.

    Olga’s first taste of entrepreneurship arrived in the form of a family photography business which she founded with her father back in 2005. From there, she broadened her global expertise by working across a diverse array of Cities, including Oslo, Paris and Bonn. Following an MBA, which involved hands-on corporate entrepreneurship experience, she settled in London with an ambitious idea to disrupt the content search and licensing field forever. Joining forces with two co-founders, this new venture was announced to the world from the stages of TechCrunch Europe.

    Lobster is an AI-powered platform which enables brands, agencies and the media to licence visual content directly from social media users and cloud archives. It’s quickly become a truly global phenomenon, with offices in London and Moscow, and an ever-extending international fanbase. Aside from TechCrunch Disrupt, other speaking opportunities have included the IAB European Advertising Congress, Data Natives, Pirate Summit and Social Media Week.

    Olga’s current attentions are deeply focused on investing every ounce of effort into the team, the community and raising industry awareness. But when away from the laptop, she enjoys surfing, yoga and wine tasting (albeit, not all at the same time).

    Vince Lynch

    Vince Lynch

    CEO, IV.AI

    Vince Lynch is CEO of IV.AI helping businesses use AI to engage, understand, and serve their customer. IV.AI builds AI for some of the largest companies in the world including Estée Lauder, Netflix, Capital One, and Sony. Lynch is also the host of the AI Review and writes articles on machine learning for The Observer, Entrepreneur, and HuffPo. Lynch previously worked with Spotify, The Times of India, and Virgin.

    John Deschner

    John Deschner

    Chief Innovation Officer, TBWA\Chiat\Day LA

    As Chief Innovation Officer for ad agency, TBWA\Chiat\Day LA, John is charged with furthering the agency’s digital and content capabilities as well as implementing inventive platforms and processes to ensure that innovation is woven into the very fabric of the agency. John recently served as CEO of Ogilvy Malaysia, overseeing several agencies and helping the agency group grow and develop their digital and content capabilities. Prior to joining Ogilvy, he spent four years at Deutsch LA, rising to the role of EVP, Executive Director go the agency’s digital account management group.

    Adam Baskin

    Adam Baskin

    Executive Producer, Tool of North America

    As the Executive Producer of Innovation at Tool of North America, Adam is charged with leading large-scale, innovative executions for brands. Experiential, Voice, Augmented Reality and various disciplines of Artificial Intelligence are the core areas which Adam oversees in his role. Recent thought leadership efforts include speaking for Google @SXSW about best practices for voice experiences, and he is hosting a series of AR thought leadership discussions for the advertising community and brands. Adam has been involved in the strategy, concepting and production of multiple campaigns for Amazon, Airbnb, Facebook, Google, Apple, Netflix, Twitter and Twitch, among a myriad of other household brands.

    The awards list is long, though the most prized hardware are the Cannes Lions for Nature Valley Trail View, which included hiking 400 miles in 4 National Parks with a world class group of advertising bad asses, as well as The Remote Control Tourist in Melbourne, Australia, which was a beautifully orchestrated display of technology and logistics during a 5-day live streaming event.


    Olga Egorsheva

    Olga Egorsheva

    CEO & Co-Founder, Lobster

    Vince Lynch

    Vince Lynch

    CEO, IV.AI

    John Deschner

    John Deschner

    Chief Innovation Officer, TBWA\Chiat\Day LA

    Adam Baskin

    Adam Baskin

    Executive Producer, Tool of North America

    The Postmodern Marketer’s Guide: An AI Toolset for Every Creative Application

    Hosted by Lobster

    Reaching out to consumers it is a task of personalisation for brands. Love-brands are so personal they enter people’s homes in a pocket, so there is no space for one-fits-all campaigns. The good news is that while consumers trust other consumers’ opinions, those same consumers love getting hyper-personal with brands if they prove to be “part of my gang.” We have learnt and practiced diversity and hyper-localisation of the content in the last years, but how do you keep up with the evolving preferences of consumers so you can stay relevant?

    This panel discussion will educate you around AI’s top five most practice use-cases, as well as provide insights on postmodernist tools and future trends, including ideation, content curation, visual creation through computer-generated imagery, music/sound, interactive assistance, and personalised brand experiences.

    • thursday June 14, 2018
    • 4:00 PM - 4:45 PM
    • The Broad Stage
    • Stage 2
    • Future Tech, AI vs Humanity, Future of Brands
    thursday 4:00 PM 4:40 PM

    The 2019 Digital Media Forecast as (Fore)told by Forbes' 30 Under 30 Honorees

    The Influencer Equation, Future of Brands, Driving Conversions

    Hosted by Forbes

    Eric Dahan

    Eric Dahan

    Co-Founder & CEO, Open Influence

    Eric Dahan is co-founder and Chief Executive Officer of Open Influence, where he oversees the strategic direction, execution, global expansion, and overall operation of the company. With an international scope and background in business and economics, Dahan brings a rich and pragmatic understanding of market dynamics and social sciences to his role. Dahan is a thought-leader in the influencer industry, and is recognized as a Forbes’ 30 Under 30 (2017) and Inc.’s 30 Under 30 (2016), CEO. Prior to co-founding Open Influence, Dahan founded Splurge, a mobile app that combines social curation and e-commerce by aggregating online flash-sales from a variety of retailers. He also served as chief executive officer and managing partner for the company. Before Splurge, Dahan got his start in digital at HauteLook, a member-only online marketplace offering flash-sales and limited-time sales events that was acquired by Nordstrom in 2011. Dahan earned his bachelor’s degree in international business from Pepperdine University.

    Janett Haas

    Janett Haas

    SVP Brand Solutions & Strategic Partnerships, Forbes Media

    As SVP of Brand Solutions & Strategic Partnerships for Forbes Media, Haas develops ongoing strategic partnerships with brands and provides best-in-class marketing solutions across Forbes’ various channels: Media (digital, mobile, video and print), Native (BrandVoice), Events and First-Party Research. She collaborates with CMOs, CDOs and Senior Marketers to develop bespoke content strategies and deploy them across Forbes’ large global business audience. She plays a strategic role within Forbes’ CMO Practice – a practice which includes the CMO Network on Forbes.com and Forbes’ Annual CMO Summit. She also leads Business Development with the goal of creating large partnerships on behalf of Forbes and its partners.

    Janett joined Forbes in 2002. Previously, she held sales positions at Ziff Davis, Insight Express and GlamMedia. Janett holds a Bachelor’s degree in International Business from San Francisco State University and lives in Los Angeles.

    Natalie Novak

    Natalie Novak

    Agent, United Talent Agency

    Natalie Novak an executive at United Talent Agency (UTA), focused on digital media & events. Novak helps steer the careers of globally recognized digital creators, advises owners/operators of large-scale consumer & business events and works to build new events from the ground-up, with an eye towards creating valuable new experiential brands that generate recurring revenue opportunities as well as significant institutional value.

    Novak was recognized by Forbes Magazine as one of their ‘30 under 30’ to watch in Entertainment in 2016 and is a regular speaker and moderator at domestic and international industry events. Novak serves as a founding member of the UCLA Entertainment Industry Advisory Cabinet, is a mentor for Startup UCLA, is a member of the Streamy Awards Blue Ribbon Panel and a member of Women in Influencer Marketing (WIIM). Novak joined UTA after graduating from Southern Methodist University, where she received a dual B.A. in Sociology and Corporate Communications & Public Affairs.

    Maxxie Goldstein

    Maxxie Goldstein

    Founder & CEO, MEYVYN

    Maxxie Goldstein’s career began as a strategic marketer at General Electric where she focused on strategic and competitive analysis for GE’s Oil & Gas Global Service division. Following GE, Maxxie started making her mark in the world of social media marketing at Waywire, a video social networking startup based in New York City where she went on to work as the Lead Social Media Strategist at Obviously Social.

    Maxxie founded MEYVYN in 2014, which has earned over $2 million dollars in revenue and has a client roster including Paul Mitchell Brands, Sally Hershberger, Jill Stuart, Carriage House Brands, Donna Bella Hair Extensions, and Brigade Kitchen . Maxxie is a graduate of the Gabelli School of Business at Fordham University and a proud member of the Forbes 30 Under 30 Class of 2018 in Marketing and Advertising. In her spare time, Maxxie guest lectures at several universities and high schools about the digital marketing landscape.


    Eric Dahan

    Eric Dahan

    Co-Founder & CEO, Open Influence