#SMWLA

June 12 - 13

Tue, June 11

Early Pass Pickup12:00pm - 5:30pm

Wed, June 12

Official Sessions9:15am - 5:30pm

Thu, June 13

Official Sessions9:15am - 5:30pm

wednesday 9:05 AM 9:15 AM

Opening Remarks with SMW's Founder & Executive Director, Toby Daniels

Hosted by Social Media Week

Evolution of Storytelling

Toby Daniels

Toby Daniels

Founder & Executive Director, Social Media Week

Toby is the Co-Founder and CEO of Crowdcentric Media and Founder and Executive Director of SMW.

In 2009 Toby founded Social Media Week, a leading news platform and worldwide conference that takes place in 20+ countries around the world. SMW’s mission is to curate and share the best ideas, innovations and insights into how social media and technology are changing business, society and culture around the world.

Prior to Crowdcentric, Daniels was the Managing Director of Online Creative Communications, a London based digital agency which he managed for 7 years.

As a thought leader on a range of topics at the cross-section of media, technology and communications, Toby has been featured extensively in mainstream and trade media, including articles on CNN.com, The NY Times, The Next Web, Huffington Post, BBC, PSFK and Fast Company. He speaks regularly at conferences and has given talks at PdF Latin America in Santiago Chile, Social Media Brazil in São Paulo, PDMA’s Co-Creation Conference, Phoenix, SXSW, Austin and Digital Hollywood, Los Angeles. In 2013, The Next Web named Toby as one of New York’s 50 NYC Tech Entrepreneurs You Need to Know About.

In 2014 Toby co-curated the book On! The Future of Now, with the proceeds going towards supporting clean water projects in the developing world.

In addition to his professional endeavors, Toby is also a passionate contributor to a number of non-profit organizations, including CampInteractive, whose mission is to inspire and equip underserved students with the skills in computing, leadership, and professionalism needed to thrive in the Internet economy and beyond.


Toby Daniels

Toby Daniels

Founder & Executive Director, Social Media Week

Opening Remarks with SMW's Founder & Executive Director, Toby Daniels

Hosted by Social Media Week

Join Social Media Week’s founder, Toby Daniels for the official kickoff of the 10th annual SMW Los Angeles.

As the Executive Director, Toby has been instrumental in defining the conversation and setting the agenda for Social Media Week’s conferences over the past 10 years.

In 2019 we are at an inflection point and this year’s theme, Stories: With Great Influence Comes Great Responsibility, forces us to think about the impact that social media has had on our lives, the business of human connectivity and what we must do to create a future where the stories we share impact the world in positive ways.

In his opening remarks Toby will welcome you to the 2019 conference, share some highlights for the week ahead and some important announcements regarding the next chapter of SMW.

  • wednesday June 12, 2019
  • 9:05 AM - 9:15 AM
  • The Broad Stage
  • Social Media and Society, Evolution of Storytelling
  • Effectively grow and engage your audience, Rise above the noise through better storytelling
wednesday 9:15 AM 9:55 AM

People > Products: How Connecting Content and Commerce Can Drive 1,447% Growth

Hosted by Shopify Plus

Driving Conversions

Aaron Orendorff

Aaron Orendorff

Editor in Chief, Shopify Plus

Aaron Orendorff is the founder of iconiContent, a strategic agency “saving the world from bad content” His work has appeared on Mashable, CMI, Entrepreneur, Business Insider, Inc., Success Magazine, The Next Web, and more. Previously, Aaron was also the Editor in Chief of Shopify Plus, host to some of the world’s fastest-growing digitally native vertical brands like Fashion Nova, Allbirds, MVMT, Pura Vida, and Purple as well as DTC sites for GE, Nestlé, and The New York Times.

Griffin Thall

Griffin Thall

Co-Founder & CEO, Pura Vida Bracelets

Griffin Thall is the Co-Founder and CEO of Pura Vida Bracelets. Since launching the brand in 2010, Thall has established himself as a leader in growth and content marketing and helped grow Pura Vida into a multi-million dollar company with over 1.4 million followers on Instagram and just under 2 million on Facebook, providing jobs to more than 650 artisans around the globe and raising more than $1.7 million for charitable causes. Pura Vida Bracelets has been featured on Inc.’s list of “5,000 Fastest Growing Companies in America,” and Thall was also included in Forbes’ 2015 “30 Under 30” list.


Aaron Orendorff

Aaron Orendorff

Editor in Chief, Shopify Plus

Griffin Thall

Griffin Thall

Co-Founder & CEO, Pura Vida Bracelets

People > Products: How Connecting Content and Commerce Can Drive 1,447% Growth

Hosted by Shopify Plus

The power of content resides not in its direct ability to sell — although it can. Content’s true power comes from galvanizing an audience, entering its heart and mind through a consistent story well told. (Then, the sales.)

Drawing together the best of today’s DTC marketing — and a behind-the-scenes look at exactly how Pura Vida has become one of the world’s fastest-growing online brands — you’ll discover how to connect content and commerce through storytelling.

Humans are irreducibly relational and self-centered. That’s the genius of great content: to connect us to something bigger than ourselves and a vision of who we can be. Brands that deliver this sew themselves into the lives of their customers in a way that products can’t.

Attend this session and learn:

  • What three ingredients drive story-led commerce (and the one killer mistake)
  • How Pura Vida unites influencers and micro-influencers around a lifestyle, not a product
  • Why consumers crave brands with a mission and social consciousness as well as how to unleash UGC as your secret weapon
  • wednesday June 12, 2019
  • 9:15 AM - 9:55 AM
  • The Broad Stage
  • The Influencer Equation, Driving Conversions, Social Content
  • Use data to make better decisions, Work with influencers and influencer campaigns, Invest in the right marketing technology products
wednesday 10:05 AM 10:30 AM

What a 72-Year-Old Iconic Brand Can Teach Us About Storytelling

Hosted by Fender

Evolution of Storytelling

Evan Jones

Evan Jones

Chief Marketing Officer, Fender Musical Instruments Corporation

Evan Jones brings over 20 years of experience and leadership as Chief Marketing Officer to Fender Musical Instruments Corporation (FMIC), the world’s leading guitar and musical instruments manufacturer transforming music history since 1946. In this role, Jones assumes leadership responsibility for FMIC’s global marketing strategy and initiatives, and is responsible for driving the evolution of marketing capabilities to deliver deep emotional affiliation and consumer engagement amongst all of the FMIC brands and channels.

Throughout his career he has been recognized for his specialization in building consumer brands and driving growth at a number of global companies in the sports, lifestyle and entertainment industries. Prior to joining FMIC, he served as Chief Marketing Officer at New Era Cap, the world’s #1 sports and lifestyle headwear brand with over 400 licenses including NFL, MLB and NBA. Previously, he held executive leadership positions at BillMyParents.com, Activision/Blizzard and DC Shoes/Quiksilver. Named the 2011 “Prepaid Card of the Year for the Youth/Student Segment”, Jones guided BillMyParents.com to educate teens on developing smarter spending habits. At Activision/Blizzard, he experienced his first entry into the gaming industry, leading the global marketing efforts for the Guitar Hero business unit, focusing on new and existing releases, digital online content and e- commerce across all gaming platforms. During his time at DC Shoes/Quiksilver, Jones led the global and regional marketing divisions to position and grow the brand across all categories including skateboarding, snowboarding, surfboarding, BMX, motocross, rally and lifestyle.

He began his career at Nike, where over the course of his 12 years at the company held a variety of leadership positions within the Nike Europe and Nike US marketing and sales organizations, including leading the category marketing efforts for Nike Basketball in the US Region from 2004 – 2007.

Evan has always had a lifelong passion for both music and sports. After earning his Bachelor’s degree, he played two years of pro basketball in Germany and Hungary. More importantly, he purchased his first Fender Stratocaster® guitar in 1995 and has been playing, writing and recording music ever since. He currently resides in Los Angeles with his wife Kirsten and their three children.


Evan Jones

Evan Jones

Chief Marketing Officer, Fender Musical Instruments Corporation

What a 72-Year-Old Iconic Brand Can Teach Us About Storytelling

Hosted by Fender

With an illustrious history dating back to 1946, Fender has touched and transformed music worldwide and in nearly every genre: rock ‘n’ roll, country and western, jazz, rhythm and blues and many others.

The company is not only a revered music industry name, but also a cultural icon with a mission to exceed the expectations of music enthusiasts worldwide.

Join Evan Jones, Chief Marketing Officer at Fender Musical Instruments Corporation, for a deep look at the storied guitar brand’s foray into digital, as well as the marketing and social media strategy responsible for maintaining the Fender and guitar’s relevance in music and culture.

Attend this session and learn:

  • How to use social media to drive change
  • Case studies where brands successfully use social to take a stance
  • How to tactfully use social media to voice an opinion
  • wednesday June 12, 2019
  • 10:05 AM - 10:30 AM
  • The Broad Stage
  • Social Content, Evolution of Storytelling
  • Effectively grow and engage your audience, Rise above the noise through better storytelling
wednesday 10:05 AM 10:30 AM

Leveling the Playing Field: How Technology and Design are Democratizing Content Production

Hosted by Adobe

Social Content

Veronica Belmont

Veronica Belmont

Product Manager & Evangelist, Adobe

Veronica is a product manager, podcaster, and technology evangelist living in San Francisco. At Adobe, she is a product manager and evangelist on the Adobe Spark team, where she works to help social media creators, marketers, and influencers bring their brands and creative ideas to the masses. As a podcaster, she previously hosted Mozilla’s IRL: Online Life is Real Life, where she spoke to people all over the world about how technology and the internet is shaping their existence — from the relationships we make to the policy that is changing how we even access the web. On the Hugo-nominated Sword & Laser (co-hosted with Tom Merritt), they cover the latest news in science fiction and fantasy, interview authors, and discuss the monthly book picks. Veronica has also worked extensively as a public speaker, startup advisor, and presenter for companies of all sizes, including IBM, Intel, Sony, AOL, Discovery Digital, and more. In the world of gaming, she was the host of Playstation’s first digital magazine, Qore, and is the co-founder of the largest World of Warcraft guild in North America. Veronica was named one of the most influential women in technology by Fast Company, and received the Young Alumni award from her alma mater, Emerson College, in 2012.


Veronica Belmont

Veronica Belmont

Product Manager & Evangelist, Adobe

Leveling the Playing Field: How Technology and Design are Democratizing Content Production

Hosted by Adobe

For an entrepreneur or small business person, competing with the giants of industry is challenging enough. It doesn’t help that these brands have the exposure and marketing budgets to create engaging and targeted content at a scale that often requires an entire team to produce and distribute. In this session, Veronica Belmont, product manager and evangelist for Adobe Spark will show you how technologies are leveling the playing field for the rest of us and democratizing the content marketing field – so even an individual can make a BIG impact.

Attend this session and learn:

  • How to set up your brand kit and create social media graphics and engaging social videos
  • How to develop gorgeous web stories, articles, and presentations
  • How to create and publish from anywhere — online and from mobile devices
  • wednesday June 12, 2019
  • 10:05 AM - 10:30 AM
  • The Broad Stage
  • Future of Brands, Social Content, Evolution of Storytelling
  • Effectively grow and engage your audience, Invest in the right marketing technology products, Understand which content formats are right for my campaign
wednesday 10:05 AM 10:30 AM

The Future of Facebook Ads: 12 Trends to Look Out for in 2020

Hosted by Status Labs

Paid Media Models

Jesse Boskoff

Jesse Boskoff

Co-Founder & COO, Status Labs

Jesse Boskoff is the Chief Operating Officer and Co-Founder at Status Labs, overseeing strategy for all of Status Labs’ direct response campaigns. In 2018 alone, Boskoff and his team successfully managed over $50 million in Facebook advertising spend for some of the largest consumer brands in the nation. Previously, he served as Director of Marketing at FanDuel, where his direct response advertising strategies received unsolicited praise in publications like Psychology Today and more.


Jesse Boskoff

Jesse Boskoff

Co-Founder & COO, Status Labs

The Future of Facebook Ads: 12 Trends to Look Out for in 2020

Hosted by Status Labs

One of the biggest challenges about Facebook compared to other digital advertising platforms is that it is always changing. While Facebook’s platform represents a tremendous opportunity for advertisers, it can also be difficult to keep up with, leaving many struggling to keep up with best practices. In this session, digital marketing expert Jesse Boskoff will discuss important Facebook trends and what to expect moving into 2020.

This session will include specific examples of timely strategies that have helped his clients’ Facebook ad campaigns reach new heights in the face of rising CPMs and other major changes to Facebook’s algorithm. Boskoff will highlight 12 ongoing Facebook trends and how to utilize each of these to your advantage. Topics include new Facebook ad features, additional placements, anticipated algorithm changes, and more.

In 2018 alone, Jesse Boskoff and our digital advertising team directly managed over $50 million in Facebook advertising spend for some of the largest consumer brands in the nation.

  • wednesday June 12, 2019
  • 10:05 AM - 10:30 AM
  • The Broad Stage
  • Paid Media Models, Future of Platforms
  • Invest in the right marketing technology products, Understand which content formats are right for my campaign
wednesday 1:05 PM 2:20 PM

Food Truck Lunch Break

Hosted by Social Media Week

Networking


Food Truck Lunch Break

Hosted by Social Media Week

We’ve partnered with some of Los Angeles’ most delicious and creative food trucks to bring you an assortment of food options at The Broad Stage each day of #SMWLA. Take a break and re-energize in between your morning and afternoon sessions by enjoying some lunch at the venue!

Daily trucks TBA

  • wednesday June 12, 2019
  • 1:05 PM - 2:20 PM
  • The Broad Stage: Outside
  • Networking
wednesday 2:20 PM 3:00 PM

Beyond the Paycheck: How to Effectively Partner with Creators

Hosted by Fullscreen

Future of Brands

Alex Reeds

Alex Reeds

SVP Client Service, Fullscreen

Alex Reeds is SVP of Client Services at Fullscreen. Currently, Alex leads Fullscreen’s strategic accounts, including ATT and Mattel — leading cross-functional teams focused on creating, publishing, and distributing cross-platform, original content. Prior to joining Fullscreen, Alex spent five years at Razorfish where he worked with many large retailers on their digital customer experiences. He also spent four years at McKinsey in Chicago within the retail and consumer practice with a functional focus on growth strategy and organization. Alex has been privileged to have worked with world-class brands including: Target, Coca Cola, Saks Fifth Avenue, Kraft, Kimberly Clark, Herman Miller, State Farm, Abercrombie and Fitch, and Zales. Alex has an MBA from the MIT Sloan School of Management, and an undergraduate degree from the New England Conservatory of Music.

Ricardo Briceno

Ricardo Briceno

Global Head of Brand Marketing, Hot Wheels

Ricardo is the Global Head of Brand Marketing for Hot Wheels, the #1 selling toy in the world, where he leads the integrated marketing planning process from strategy to execution. His mandate is to maximize brand buzz, engagement, and revenue for Hot Wheels across toys, social content, licensed products, gaming, and live events – finding innovative new ways to further delight millions of consumers of this beloved brand with 50 years of storied heritage. Ricardo’s strategies have led Hot Wheels to record-high revenue and solidified its place as an all-ages, pop culture juggernaut by successfully expanding the into video games, YouTube, and even real-life, full-size cars! His 360-degree approach to brand management has helped make Hot Wheels bigger and more successful today than it’s ever been, and there are no signs of things slowing down.

Ricardo started on Hot Wheels as a Brand Manager of Die-Cast Cars in 2011 after a two-year stint on Mattel’s Max Steel action figure business. Prior to joining Mattel, Ricardo worked for four years on Procter and Gamble’s Pampers business in Latin America. Originally from Venezuela, Ricardo earned his bachelor’s degree in Industrial Engineering from the Universidad Simon Bolivar and his MBA from MIT’s Sloan School of Management.


Alex Reeds

Alex Reeds

SVP Client Service, Fullscreen

Ricardo Briceno

Ricardo Briceno

Global Head of Brand Marketing, Hot Wheels

Beyond the Paycheck: How to Effectively Partner with Creators

Hosted by Fullscreen

While brands and creators have worked hand-in-hand to execute creative, innovative campaigns, for the most part, many of them have been one offs, even though we all know that continuous messaging is key to sustained success. Long-term relationships with creators instead of intermittent one offs maximizes value and engagement. In a world where some influencers pull up to $500k per video learn how brands can build meaningful relationships that go beyond one-time fees, reach the right audience, and develop creator BFFs.

This session will dive deep into the world of brand and talent relationships, looking into how Hot Wheels successfully identified up-and-coming talent, Tanner Fox, created a program that generated over 34MM views and 20MM+ in added value views, all while sparking an obsession among Hot Wheels fans. We’ll explore what is crucial to a partnership, the challenges, and how to truly cultivate a relationship with creators beyond just a paycheck.

Attend this session and learn:

  • Audience to gain a better understanding of how to maximize their current influencer marketing strategies and improve engagement among key audiences.
  • Experience real takeaways from a brand implementation
  • Developing the most beneficial influencer relationships
  • Creating strategic brand/talent campaigns to maximize ROI
  • Overcoming challenges that brands face when working with influencers
  • wednesday June 12, 2019
  • 2:20 PM - 3:00 PM
  • The Broad Stage
  • The Influencer Equation, Future of Brands, Evolution of Storytelling
wednesday 3:45 PM 4:10 PM

Engaging Key Influential Voices

Hosted by Edelman

The Influencer Equation

Sybil Grieb

Sybil Grieb

U.S. Head of Influencer Marketing, Edelman

Drawing on over 14 years of experience as a digital media executive, Sybil serves as US Head of Influencer Strategy and Programming at Edelman. She oversees all US influencer teams, creating top quality integrated influencer programs for clients, leveraging all tiers of talent from micro to top-tier creators, and has built collaborations across teams to amplify influencer content across owned, earned and paid media.

Prior to joining Edelman, Sybil was Head of Digital Influencer and Brand Integrations at William Morris Endeavor, creating custom campaigns for brands and agencies across social media.

Sybil launched her digital career at Affinity Media (now Tencent) from 2005-2010 where she built and ran both the Ad Sales and Ad Operations teams, dramatically increasing advertising revenue globally. She was Head of Ad Sales and Ad Operations at OTTER Media’s Crunchyroll Network which included huge gaming networks SoloMid and MobaFire, as well as top eSports teams Team SoloMid and Cloud9.

Her clients have included Samsung, Starbucks, Barilla, Kellogg’s, Activision Blizzard, NBC, Lionsgate, Dell, Square Enix, Microsoft, Sony PlayStation, Nickelodeon, and many more.


Sybil Grieb

Sybil Grieb

U.S. Head of Influencer Marketing, Edelman

Engaging Key Influential Voices

Hosted by Edelman

More and more consumers expect brands to take a stance on social issues. Meanwhile, trust in influencers is significantly higher than trust in brands themselves, making influencer partnerships a crucial piece of communicating your brand’s messaging. But in the era of fake news and savvy (if not cynical audiences), it is more important than ever before to ensure your influencer partners have the credibility to speak on behalf of your brand, that the partnerships are authentic, and that their voices will resonate with your target audience. In this session we will dive into how to build influencer partnerships that are both creative and strategic and will deliver on your messaging and campaign goals.

Attend this session and learn:

  • Authentic Advocacy: How to determine when and what to speak out on as a brand
  • Defining Influence: The four pillars that make someone influential and able to deliver your message and drive ROI for your brand
  • Setting Strategy: How to leverage your brand’s story and target audiences to guide your influencer strategy and identification
  • Vetting Talent: Of all the voices out there, how do you determine who is best for this piece of your specific campaign?
  • Authentic Collaborations: How to set influencer partnerships up for success
  • Amplifying Success: Know what metrics matter, how to set KPI goals from the beginning, and build on your results
  • wednesday June 12, 2019
  • 3:45 PM - 4:10 PM
  • The Broad Stage
  • The Influencer Equation, Driving Conversions, Social Media and Society
  • Effectively grow and engage your audience, Work with influencers and influencer campaigns, Understand which content formats are right for my campaign
wednesday 3:45 PM 4:10 PM

4 Reasons Why Creative Direct Response is the Future of Digital Marketing

Hosted by MuteSix

Data Decision Making

Steve Weiss

Steve Weiss

Founder & CEO, MuteSix

Steve is the Founder and CEO of MuteSix, a data-led, full funnel digital and creative studio founded in 2014. He is responsible for the overall vision, strategic leadership, service delivery, culture, and growth of the creative agency leading to a billion in trackable revenue for clients. Under Steve’s direction, MuteSix has earned the distinction as most awarded Facebook social advertising agency with more Facebook & Instagram marketing case studies than any other agency. MuteSix has grown into a comprehensive and integrated global marketing agency with prominent clients across all major industry B2B/B2C sectors, including leading brands in retail, e-commerce, luxury, nonprofit, technology, sports, publishing, and financial services. Steve is a frequent speaker at industry events and is regularly quoted in business and tech publications


Steve Weiss

Steve Weiss

Founder & CEO, MuteSix

4 Reasons Why Creative Direct Response is the Future of Digital Marketing

Hosted by MuteSix

With competition at an all-time high, brands are constantly looking for new ways to differentiate themselves in the marketplace. Brands expect more for less from their agency partners, and have shown that they are willing to get creative to achieve lasting results. Enter the era of data-driven creative. Marketers have turned to creative as a way to drive ROI on ad spend, as solely targeting audiences has become a thing of the past. You will leave “4 Reasons Why Creative Direct Response is the Future of Digital Marketing” with a firm understanding of how the intersection of video and data will be the main driver of brand growth in 2019 and beyond. Come hear about how MuteSix Co-Founder and CEO, Steve Weiss, can help your digital brand drive sales and scale by implementing data-driven creative direct response to your marketing stack. The actionable advice you will hear can immediately be put to use with clients and prospects to attract your target audiences and convert them to new customers, offering unlimited growth for your brand.

  • wednesday June 12, 2019
  • 3:45 PM - 4:10 PM
  • The Broad Stage
  • Data Decision Making, Future of Brands, Social Content
  • Gain new customers and reduce cost of acquisition, Use data to make better decisions, Understand which content formats are right for my campaign
wednesday 5:15 PM 5:55 PM

Scrappy Not Crappy: How to Create Content for All Your Channels on a Budget

Hosted by Grubhub

Social Content

Mallorie Rosenbluth

Mallorie Rosenbluth

Director of Social Media and Content Strategy, Grubhub

Mallorie Rosenbluth is the Director of Social Media and Content Strategy at Grubhub. With over a decade of in-house and agency experience, Mallorie now leads a team responsible for the social media, influencer, and brand content efforts of Grubhub and its NYC-centric brand, Seamless. Prior to joining Grubhub, Mallorie worked for Wegman’s Food Markets and then transitioned to Likeable Media where she held a variety of roles over her 5+ year tenure, including Senior Vice President of Client Services. In 2015, Mallorie made the move back brand-side as Baked by Melissa’s Brand Director before joining Grubhub. Mallorie has spoken at dozens of social media and marketing conferences around the country, was a 2011 recipient of the Social Media Society’s Social Media Star Award and was named a 2014 Rising Social Media Star by Schaefer Marketing Solutions. She co-authored 2015’s 2nd edition of the New York Time’s bestseller Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Amazing on Facebook, Twitter, LinkedIn, Instagram, Pinterest, and More.

Mallorie’s skill set lies at the intersection of art and science, and in the ability to craft stories that bring brands to life and drive tangible business results. She believes brands that tell stories and foster 1:1 communication with their consumers can change the world.


Mallorie Rosenbluth

Mallorie Rosenbluth

Director of Social Media and Content Strategy, Grubhub

Scrappy Not Crappy: How to Create Content for All Your Channels on a Budget

Hosted by Grubhub

The session will explore – and debunk – the myths that creating content social and other owned channels needs to be expensive and complicated. Hear from Mallorie Rosenbluth, Director of Social Media and Content Strategy for Grubhub, on how to create and scale content to reach and engage your target audience where they are.

Attend this session and learn:

  • How to set up your team to ensure content coverage on all channels
  • Utilizing influencers to build your content library
  • Activating the content hub and spoke model
  • How to focus on quality of content vs. quantity of content
  • wednesday June 12, 2019
  • 5:15 PM - 5:55 PM
  • The Broad Stage
  • Data Decision Making, Driving Conversions, Social Content
  • Effectively grow and engage your audience, Manage campaigns on a limited budget, Understand which content formats are right for my campaign
wednesday 6:00 PM 7:30 PM

#SMWLA Official Opening Party

Hosted by Social Media Week

Networking


#SMWLA Official Opening Party

Hosted by Social Media Week

Celebrating the 10th annual SMW Los Angeles and 2019’s theme “Stories”, the Official Opening Party will bring together attendees, speakers, sponsors, partners and specially invited guests at The Broad Stage.

After an inspiring first day, take a load off, grab a beer, glass of wine or mixed drink with fellow attendees. Wrap up the day with new connections and friends and feast on some light fare.

  • wednesday June 12, 2019
  • 6:00 PM - 7:30 PM
  • The Broad Stage
  • Networking
thursday 9:15 AM 9:55 AM

Getting 2020 on Politics and Brands

Hosted by Reach Agency

Social Media and Society

Gabe Gordon

Gabe Gordon

Managing Partner, Reach Agency

Gabe Gordon is co-founder of Reach Agency, a new type of agency dedicated to propelling digital media forward through creative thinking, outstanding content and innovative approaches to distribution for brands. Named Ad Age’s Small Agency of the Year and Best Entrepreneurial Company in America by Entrepreneur Magazine, Reach counts Google, Amazon, Nestle, Marriott and AB-InBev amongst its clients. Prior to forming Reach, Gabe worked at PepsiCo and Endeavor Entertainment.

Victor Nguyen-Long

Victor Nguyen-Long

Creative Strategist, Advisory Board Member, Civic Responsibility Project

Victor Nguyen-Long is a freelance Creative Strategist working at the intersection of pop culture, politics, and civic engagement. He is also an Advisory Board Member of the Civic Responsibility Project. He previously led Experience Innovation at Audi of America, digital and social media marketing for Nike Sportswear, and collegiate marketing for Red Bull. When not consulting for brands like YouTube, Nike, and Converse, he is contributing his two decades of brand marketing experience to inspiring a new era of American civic engagement through creativity and culture.

Sarah Ullman

Sarah Ullman

Co-Founder, One Vote at a Time

She is the co-founder of One Vote at a Time, a grassroots PAC that produces and donates compelling political campaign ads for progressive candidates without the means to make their own. Sarah started the all-female organization after the Pulse nightclub shooting in 2016 with the goal to make free-of-charge ads for candidates who believe in gun safety. In 2017 they made over 30 ads for 19 candidates in Virginia working with 10 out of the 15 Virginia Democrats who flipped seats from red to blue in a “blue wave” election – including the first transgender elected official and first openly lesbian elected official in the state’s history.


Gabe Gordon

Gabe Gordon

Managing Partner, Reach Agency

Victor Nguyen-Long

Victor Nguyen-Long

Creative Strategist, Advisory Board Member, Civic Responsibility Project

Sarah Ullman

Sarah Ullman

Co-Founder, One Vote at a Time

Getting 2020 on Politics and Brands

Hosted by Reach Agency

Social media has forever changed politics and civic engagement. And while social media is a key venue for political debate, civic engagement and change for our country, is it a place for brands? The best, most successful brands such as Nike and Patagonia have chosen to take a bold stance and engage. With the 2020 U.S. Presidential Election on the horizon, hear from the people behind the Women’s March, March for Our Lives and One Vote at a Time about how the stories brands tell, and share on social media have the potential to shape our future.

Attend this session and learn:

  • How to use social media to drive change
  • Case studies where brands successfully use social to take a stance
  • How to tactfully use social media to voice an opinion
  • thursday June 13, 2019
  • 9:15 AM - 9:55 AM
  • The Broad Stage
  • Future of Brands, Social Media and Society, Evolution of Storytelling
  • Effectively grow and engage your audience, Rise above the noise through better storytelling
thursday 9:15 AM 9:55 AM

Swipe Up for Sales: The Role of Influencers in the Purchase Funnel

Hosted by Sundae

Driving Conversions

Jeremiah Rosen

Jeremiah Rosen

CEO, Sundae

Jeremiah is the CEO of Sundae, the performance-driven influencer marketing agency borne out of famous creative agency 72andSunny. Since joining Sundae in 2018, Jeremiah has applied a ground-breaking, performance-based approach to the influencer space that’s moving the needle for brands, including Allstate, Circle K, General Mills and LG.

From 2006 to 2016, Jeremiah was the President of Campfire, the highly-awarded transmedia storytelling, digital innovation, and branded content agency founded by the makers of The Blair Witch Project and twice-named “Small Agency of the Year.” Under Jeremiah’s leadership, Campfire deployed transformational marketing programs that created meaningful results for clients, including Diageo, Harley-Davidson, HBO, Infiniti, Showtime, Snapple, Verizon and Warner Bros. In 2014, he led the sale of the agency to SapientNitro (now Publicis.Sapient).

A renowned marketing industry expert, Jeremiah has been published and quoted in The New York Times, The Financial Times, Digiday, Adweek, PSFK, Mashable and Mediapost. Jeremiah has a J.D. from Syracuse College of Law, an M.A. in Advertising from the Newhouse School of Communications at SU, and a B.A. from Dickinson College in Carlisle, PA.

Matt Jarvis

Matt Jarvis

Partner & CEO, 72andSunny

Matt Jarvis, Chief Executive Officer and Partner of 72andSunny, has helped 72andSunny grow from a 30-person shop to a global creative agency and continues to shape its business in today’s culture. Matt’s guidance and entrepreneurial drive helps 72andSunny create work that impacts culture and improves business for our brand partners. Outside the office, Matt is a strategic consultant for the Surfrider Foundation, the founder of Electric Futsal and a rabid advocate for soccer in the United States. He lives in Venice, California with his wife and two kids and surfs as much as possible.

Shavone Charles

Shavone Charles

Former Head of Global Music and Youth Culture Communications, Instagram

SHAVONE. is a multi-hyphenate creative with many talents. She’s known across industries as a renaissance woman who continues to disrupt the norm as a classically-trained music artist and change-maker in tech, all in addition to the start of her new creative venture Magic in Her Melanin. On the heels of being honored as a leading innovator alongside Virgil Abloh this past December, SHAVONE.’s taking 2019 by storm with her creative pursuits and entrepreneurial venture Magic in Her Melanin prominently at the forefront. Whether it’s SHAVONE.’s trendsetter influence in fashion and streetwear or her pursuit to break the mold as a millennial who’s trailblazing a new path for future generations of women in tech and entertainment, SHAVONE. is disrupting industries as a champion of creativity and culture. Her influence in fashion, tech and music have been profiled in outlets like Hypebeast, PAPER, ELLE, and EBONY, noting her history-making moves as the first African-American woman to ever be hired onto both Twitter and Instagram’s communications teams, along with being named on Forbes’ 2019 30 Under 30 list and honored in EBONY’s annual Power 100 list as a leading innovator alongside Virgil Abloh. As a tastemaker, Shavone has collaborated with top brands across industries, ranging from Nike to Google, Spotify, Dapper Dan and designer Shanel Cambell. SHAVONE. is a polymath creative who continues to trailblaze a new, brighter path for women of color in music and creatives across the globe.


Jeremiah Rosen

Jeremiah Rosen

CEO, Sundae

Matt Jarvis

Matt Jarvis

Partner & CEO, 72andSunny

Shavone Charles

Shavone Charles

Former Head of Global Music and Youth Culture Communications, Instagram

Swipe Up for Sales: The Role of Influencers in the Purchase Funnel

Hosted by Sundae

Although influencer marketing started as mainly an awareness vehicle, newer social media features such as Instagram’s “Swipe Up” and Pinterest’s “Shop the Look” pins have enabled influencer campaigns to also drive product sales in a measurable way. So, what role do influencers play in the purchase funnel now? And how can brands best work with them to drive sales, without taking away from the authentic appeal that drew audiences to these influencers in the first place? What role do social media platforms and retail technology partners, such as rewardStyle and LikeToKnowIt, play in the path from awareness to conversion?

In this panel discussion, attendees will get to hear from a dynamic mix of influencers and brands, who will share their informed perspectives based on their experiences driving sales with influencer campaigns. They will share examples of successful campaigns, and practical advice based on lessons learned from which approaches and tactics worked… and which did not.

  • thursday June 13, 2019
  • 9:15 AM - 9:55 AM
  • The Broad Stage
  • The Influencer Equation, Driving Conversions
  • Manage campaigns on a limited budget, Work with influencers and influencer campaigns, Invest in the right marketing technology products
thursday 10:05 AM 10:30 AM

Listening For A Change: Reddit’s Community-Based Approach To Brand Strategy

Hosted by Reddit

Future of Platforms

Will Cady

Will Cady

Head of Brand Strategy, Reddit

Will Cady has made a career of looking for unexpected brilliance in overlooked subcultures. A path from zen monasteries through touring rock bands into digital media brought him to his current role as Head Of Brand Strategy at Reddit, overseeing a team built to find homes for brands amidst Reddit’s vast ecosystem of every online community imaginable.

Prior to taking on the Head Of Brand Strategy role, Will launched, hired, and managed Reddit’s Los Angeles brand partnerships office; tapping his years of experience architecting revenue-driving programs that connect brands with fast-growing pockets of music, art, and experience just as they reach their tipping points. Will is a graduate of Berklee College of Music and recipient of an Emmy Ward (Local NATAS) for Best Musical Composition/Arrangement. Will’s writing has been published in SPIN, Performer, and Death & Taxes. At Reddit, Will has created & executed programs with a host of Fortune Global 100 brands including Amazon, Toyota, Sony, T-Mobile, and many, many others.


Will Cady

Will Cady

Head of Brand Strategy, Reddit

Listening For A Change: Reddit’s Community-Based Approach To Brand Strategy

Hosted by Reddit

What good is a story if nobody is listening? This session will spotlight how Reddit’s admins have learned from the platform’s hubs for genuine conversation, where vulnerability and dialogue power remarkable transformations each and every day. We will begin with a study of unique subreddits for civil discourse like r/ChangeMyView or honest self-reflection like r/AmITheAsshole and explore how their culture has informed Reddit’s transparent approach to communicating with its own users – and it turn how this has become the playbook for Reddit’s Brand Strategy team.

Attend this session and learn:

  • Which Social Listening tools to use for Reddit
  • How to derive insights from Reddit’s unique conversations
  • Best Practices for engaging with Reddit users & communities
  • thursday June 13, 2019
  • 10:05 AM - 10:30 AM
  • The Broad Stage
  • Future of Brands, Social Content, Future of Platforms
  • Understand which content formats are right for my campaign
thursday 12:25 PM 1:05 PM

Going Out On a Limb: How Much Risk Should You Take in Social in 2019?

Hosted by The Many

Future of Brands

Maycie Timpone

Maycie Timpone

Director of Social Media, BuzzFeed

Maycie Timpone is the Executive Director of Video and Social Media at BuzzFeed in Los Angeles, where she leads BuzzFeed’s Video and Publishing teams. In her 5 and a half years at BuzzFeed, Maycie previously had oversight of the launch of brand social pages including Tasty, Nifty and Goodful. Prior to BuzzFeed, Maycie was a Web Producer for the television series, “Right This Minute,” after graduating from the Walter Cronkite School of Journalism and Mass Communication at Arizona State University.

Kim Vo

Kim Vo

Sr. Manager, Brand Content Strategy, Walmart

Kim Vo is a storyteller at heart, and a seasoned creative strategist, specializing in large-scale, consumer facing websites, branded content and social campaigns. In her current role as Sr. Manager of Brand Content Strategy for Walmart, Kim is a central point of contact for in-house creative and external creative agency partners. In her previous role in Public Affairs for Chevron Corporation, she was a chief story teller, developing content and communications that protected and promoted the brand’s license to operate around the world.

Grant Knapp

Grant Knapp

Director, Creative Strategy, QDOBA

Grant Knapp is a Creative Director who has spent the last decade collaborating with brands big and small. From helping Citibank win back the hearts, minds, and dollars of New Yorkers post-recession, to building the brand mythology of cult spirit brand Hudson Whiskey, to connecting families through gameplay in Hasbro’s first global, multi-brand 360 campaign, Grant’s work has not only garnered accolades, but helped shape markets and shift sentiment. Whether managing an in-house team, working as a solo freelancer or as part of a creative agency, his work solves business problems with creative solutions. He is currently the Director of Creative Strategy for Qdoba Mexican Eats.

Kristin Busk

Kristin Busk

Director, Social Strategy, The Many

Kristin Busk, known as KB, has over 9 years of experience in social with a focus on music, entertainment and brands. She has worked across all aspects of digital from running social media accounts for the first season of The X Factor USA to executing influencer campaigns for brands such as American Express and Pepsi. Most recently, she has worked on social strategy for clients like FX, Spindrift, Walmart, Chambord, QDOBA and STARZ. KB is awarded from the Shortys, Webbys, American Advertising Awards and Social TV Awards. She has also been published in Ad Age and Ad Forum, along with being selected at a 2019 Judge for the One Show Awards in the Social and Mobile category.


Maycie Timpone

Maycie Timpone

Director of Social Media, BuzzFeed

Kim Vo

Kim Vo

Sr. Manager, Brand Content Strategy, Walmart

Grant Knapp

Grant Knapp

Director, Creative Strategy, QDOBA

Kristin Busk

Kristin Busk

Director, Social Strategy, The Many

Going Out On a Limb: How Much Risk Should You Take in Social in 2019?

Hosted by The Many

It’s 2019, and more than 60% of the people on this planet are connected via social media. Brands have the power to align instantly with consumers and to take a stand on hot-button topics, establish brand loyalty and increase brand love. The question becomes, how much risk should brands take when using social media with tactics like trolling and meme movements on the rise? How much risk it too much? When done right, risk can translate into a competitive edge as marketers seize the opportunity to go head-to-head with their rivals.

Join The Many and a selection of its clients for a conversation about how marketers can identify the right amount of risk-taking in a socially connected world. We will take a glimpse at brands that have earned their titles as master risk-takers, and center around three main points to help marketers identify just how far into the deep end is safe for them:

  • To troll or not to troll? When does trolling become too much trolling? How to avoid crossing the line from fun to offensive.
  • Should you get political? or stay neutral in a time where society is especially divided across social and political issues?
  • Are you too trendy – or not trendy enough? Which meme and trend movements should you jump on and which ones should you ignore? How to identify the right moments that are relevant for your brand and are in line with your brand values.
  • thursday June 13, 2019
  • 12:25 PM - 1:05 PM
  • The Broad Stage
  • Future of Brands, Social Media and Society, Evolution of Storytelling
  • Effectively grow and engage your audience, Understand which content formats are right for my campaign, Future proof my strategy for next generation consumers
thursday 12:25 PM 1:05 PM

Social Media was Supposed to be Fun

Hosted by Grey

Social Media and Society

Kenny Gold

Kenny Gold

Director, Social Media, Grey

Kenny Gold joined Grey in 2018 to lead agency-wide efforts to deliver Famously Effective social content and activations – acting as the creative agency’s liaison with all social platforms. His leadership and hybrid talent reflect the agency’s expanding set of skills, better connecting creativity, technology, and human insight for the betterment of brands.

Before Grey, he was an integral part of building the social team at McCann NY, and led social strategy for PR agencies. He has lectured on social media marketing at several universities, while also driving effective business ideas for brands like Nestle, General Mills, Jose Cuervo, and the NY Lottery. Kenny has a strong background developing famous work – leading brands to win various awards including Cannes Lions, EFFIES, and Shorty Awards.

Holland Martini

Holland Martini

Director, Data Strategy, Grey

Holland Martini leads data strategy for Grey New York. Her team focuses on advanced data techniques that fuel the inspiration, implementation, and measurement of Famously Effective ideas. She oversees data strategy on both a global and local level across a broad array of Grey clients, including Bose, NFL, Marriott, Canon, Applebee’s, P&G, and Volvo.

In past roles, she was the lead performance analyst for marketing, creative efficiency, and effectiveness across General Mills, with a particular focus on youth brands. She was also a business analyst for Johnson & Johnson globally, focusing on product innovation, product delisting, optimizing marketing budgets, and overall sales performance.


Kenny Gold

Kenny Gold

Director, Social Media, Grey

Holland Martini

Holland Martini

Director, Data Strategy, Grey

Social Media was Supposed to be Fun

Hosted by Grey

Modern life is really good at taking things that used to be fun and, well, making them NOT fun. Real fun is built on spontaneity and surprise, opening up possibilities for experience and memorable moments. “Fake fun” is predicated on our constant need to induce FOMO in others, posting superficial images and shallow commentary to create envy among people with short attention spans. Social media was largely considered fun when it first boomed in pop culture. So, what happened? And how can we build the foundation for a more fun, rewarding social media future? Based on Grey’s new research study – the Famously Effective Business of Fun – our panel explores what fun means today, and how it can be best brought to life in a social media world.

  • thursday June 13, 2019
  • 12:25 PM - 1:05 PM
  • The Broad Stage
  • Social Media and Society, Social Content, Evolution of Storytelling
  • Effectively grow and engage your audience, Future proof my strategy for next generation consumers, Rise above the noise through better storytelling
thursday 1:05 PM 2:20 PM

Food Truck Lunch Break

Hosted by Social Media Week

Networking


Food Truck Lunch Break

Hosted by Social Media Week

We’ve partnered with some of Los Angeles’ most delicious and creative food trucks to bring you an assortment of food options at The Broad Stage each day of #SMWLA. Take a break and re-energize in between your morning and afternoon sessions by enjoying some lunch at the venue!

Daily trucks TBA

  • thursday June 13, 2019
  • 1:05 PM - 2:20 PM
  • The Broad Stage: Outside
  • Networking
thursday 4:40 PM 5:05 PM

The Art and Science of Honest Social Storytelling

Hosted by Conscious Minds

Evolution of Storytelling

Bryant Kohler

Bryant Kohler

Head of Brand, Conscious Minds

Bryant is the Head of Brand at content agency Conscious Minds. Heading up their Portland office, he helps lead business and Brand strategy for Nike, Uber Eats, and Roots. A Bay Area native, his passion for advertising and athletics took him north, where he graduated from the University of Oregon’s Sports Marketing program. Bryant started his career working in brand marketing at Adidas America, after which he landed his dream job at Nike, leading social for @nike, and global digital for Nike Running. A digital marketing and content strategy expert, Bryant and Conscious Minds drive rich, authentic storytelling for some of the world’s most innovative brands. Like a true millennial, Bryant lives in the moment, chases adventure and new experiences with his close friends, always capturing it all with a pretty picture and a witty caption.

Cameron DeArmond

Cameron DeArmond

Partner, Creative Director, Conscious Minds

Cam doesn’t only think about sports and sneakers. He also obsesses integrated technology, the humanity of Brands and occasionally woodworking. But for all of his niche interests, Cam is all about the big picture, particularly when it comes to helping brands create ambassadors not consumers. Cutting his creative teeth at the Dallas-based Richards Group, Cam now serves as Exec. Creative Director at his own agency, Conscious Minds. From Nike and Uber to tech-startups, the brand strategies & campaigns Cam leads are a bespoke mixture of empathy, adding value to consumers lives, and succinct visual storytelling.


Bryant Kohler

Bryant Kohler

Head of Brand, Conscious Minds

Cameron DeArmond

Cameron DeArmond

Partner, Creative Director, Conscious Minds

The Art and Science of Honest Social Storytelling

Hosted by Conscious Minds

Too many brands get social all wrong. As a result, they get called out for misbehaving, pushing products, or over-using influencers. That’s because their audiences already know what’s up. Not only have they seen their marketing strategies a million times before, some of them are using those same strategies to build their own personal brands. In a landscape where more and more brands are turning to social to connect with consumers, how do you push past the skepticism to truly add value through your content?

Drawing from their work with top-tier clients like Nike and Social Animals, their acclaimed feature documentary about the trials of youths living in the social media era, Conscious Minds Head of Brand, Bryant Kohler, will go into the best practices of storytelling for a social audience and how you can connect authentically with a community.

Attend this session and learn:

  • To show brands and agencies the power documentary in the social media context
  • To present strategies for creating authentic social media content
  • To frame the problem of social media skepticism and how to overcome it
  • To show how other brands are crafting successful storytelling on social media
  • To set clear rules for social content and behavior that won’t clutter the platforms
  • thursday June 13, 2019
  • 4:40 PM - 5:05 PM
  • The Broad Stage
  • Evolution of Storytelling
  • Rise above the noise through better storytelling
thursday 4:40 PM 5:05 AM

Making Your Brand Personal: How To Succeed With Authentic Social Content

Hosted by ipsy

Social Content

Corey Weiss

Corey Weiss

Head of Business Development, ipsy

Corey Weiss is Head of Business Development and a founding team member and at ipsy, the world’s largest and most passionate online beauty community, anchored around sampling and entertainment.

Corey joined ipsy in 2011 with a mission to inspire women around the world to express their unique beauty. By leveraging multiple channels to market and promoting and selling digital media, entertainment, and consumer products, Corey has helped grow the ipsy community to over 2.5M glam bag subscribers and over 10,000 of today’s best beauty content creators, reaching over 30M women each month, making ipsy the leading source of influence in the beauty industry.

Prior to joining ipsy, Corey spent the past 20 years, working with top entertainment and digital media companies including Twentieth Century Fox, The Walt Disney Company, Paramount Pictures, Sony Pictures, and most recently Yahoo! as Head of Global Consumer Marketing for Entertainment, Sports and Original Video. Under his leadership the media properties experienced year-over-year growth including the #1 position for Yahoo! Sports, Fantasy Football, Yahoo! TV, omg! and original video.

In addition to starting two companies of his own, Corey was on the founding team at Maverick Online Entertainment, WireBreak Entertainment and at Movielink, an online movie rental service.


Corey Weiss

Corey Weiss

Head of Business Development, ipsy

Making Your Brand Personal: How To Succeed With Authentic Social Content

Hosted by ipsy

In a world full of influencers, content creators, and social media all-stars, it’s hard to stand out above the crowd. Consumers want to be able to connect to your brand and feel as though the content you’re sharing online speaks directly to them. In this talk, ipsy’s Head of Business Development, Corey Weiss, will share his insights into how to establish brand loyalty with your customers by being authentic. He’ll share advice on how to best blend customer analytics with consumer strategy to get the social results your team is looking for, share more on the benefits of working with partners and creators to delight your customers, and why creating a personalized experience for your followers online should be the number one goal.

  • thursday June 13, 2019
  • 4:40 PM - 5:05 AM
  • The Broad Stage
  • Data Decision Making, Future of Brands, Social Content
  • Effectively grow and engage your audience, Use data to make better decisions, Understand which content formats are right for my campaign
thursday 5:10 PM 5:55 PM

What is Camera Marketing?

Hosted by R/GA

Future Tech

Christine Song

Christine Song

Senior Connections Planner, R/GA

Christine is a Senior Connections Planner at R/GA Los Angeles, providing strategic guidance in the intersection between media and creative. She focuses on connecting brands with consumers via innovative ways across a full spectrum of media channels and technologies.

Christine has always been a strong advocate in immersive technology, helping to not only bring immersive platforms to clients at R/GA but also helped to launch the in-house VR offering at Horizon Media.

Allison Wood

Allison Wood

CEO, Camera IQ

Allison has been creating new realities since she started her dual MFA in Interior Design and Digital Interactive Art at Pratt Institute. Exploring the intersection between design, architecture and human interaction, Allison became interested in how technology could bridge our online and offline worlds.

In 2016, Allison founded Camera IQ on the thesis that the camera is no longer just the camera. Camera IQ helps brands build new interactive experiences that captivate audiences. Since inception, they have worked with major brands and are in partnership talks with major platforms.


Christine Song

Christine Song

Senior Connections Planner, R/GA

Allison Wood

Allison Wood

CEO, Camera IQ

What is Camera Marketing?

Hosted by R/GA

VR and AR are expected to grow to $162B in 2020, with AR leading the growth. But while many brands are deploying AR experiences, many still treat AR as a one-off in relation to their overall marketing. R/GA and Camera IQ, a start-up that helps brands create and deploy AR experiences at scale, will discuss how to make Camera Marketing the hero of connected brand marketing efforts.

Attend this session and learn:

  • Which formats are best for your brand’s campaign
  • Best practices on how to use AR and camera marketing properly
  • How to prepare for the next generation of consumers
  • thursday June 13, 2019
  • 5:10 PM - 5:55 PM
  • The Broad Stage
  • Future Tech, Future of Brands, Evolution of Storytelling
  • Invest in the right marketing technology products, Understand which content formats are right for my campaign, Future proof my strategy for next generation consumers

Day 1 Wed, June 12, 2019

Day 2 Thu, June 13, 2019