Big Data moves at such speed and scale that interpretations of it can turn chaotic, filled with big gulps of uncertainty and gaping contradictions. How can we transform Big Data into something other than Bigger Data? How do we divine its meaning? How can different interpretations of large datasets be resolved? What is the relationship between what has been observed and those who do the observing?
These questions and other Big Bad Data challenges can be addressed through stories–in their telling and, more importantly, in their creation. Stories are the ultimate sensemaking system. Always have been. This session will look at how stories help make sense of Big Bad Data and put it to good use, instead of, you know, letting it bully us up and down the block with its Bigness.
Mike Bonifer, Rick Shaughnessy and Antonio Rodriguez of GameChangers, which applies improvisation to organizational storytelling, will be joined by “Gangster Gardener” Ron Finley, at whose famous parkway garden this event will be held, on a two-hour tour of the state of storytelling in the networked world. They’ll demonstrate, with the narrative of Finley’s garden and other such sagas, how stories generate opportunities that Big Bad Data by itself cannot. Because, you know, pinning us down, thumping our heads with Numbers and demanding our ice cream money isn’t what we call an opportunity. This will be a day Story earns fresh respect on Social Media Street.