#SMWLA

June 17 - 18, 2020




Agenda

Chatbots: Balancing Meaningful Interaction with Legal & Ethical Challenges

Hosted by Frankfurt Kurnit Klein & Selz

  • Date: Thursday, June 14, 2018

  • Time: 11:15 AM - 11:55 AM

  • Venue: The Broad Stage: Stage 2

  • Track: AI vs Humanity



In 2017, more than 1.3 billion people used Facebook Messenger. Brands are now leveraging Messenger and other chatbot platforms to communicate directly with consumers and deliver relevant content using Big Data and AI technology. Chatbot use will only continue to grow with the recently-launched Facebook plugin that allows brands to integrate Messenger into their own services.

While chatbots can help brands become closer to consumers, they can also create legal and ethical challenges. Join marketing and legal professionals for a discussion of the chatbot ecosystem and concerns posed by chatbot use.

Attend this session and learn:

  • How to leverage data to develop effective chatbot marketing campaigns
  • How “old” privacy and marketing laws apply to this emerging opportunity
  • What platform guidelines exist and what they mean for your business
  • What happens when algorithms go wrong and how to navigate the ethical implications
  • How to balance “can do” with “should do” when dealing with bots
  • How to sidestep the ethical risk of implicit bias when dealing with bots


Social Media Week

Chatbots: Balancing Meaningful Interaction with Legal & Ethical Challenges

June 14, 2018 - 11:15 AM - 11:55 AM

Hosted by Frankfurt Kurnit Klein & Selz




Daniel Goldberg

Daniel Goldberg

Counsel, Privacy & Data Security Group, Frankfurt Kurnit

Hannah Taylor

Hannah Taylor

Partner, Frankfurt Kurnit

Audrey Wu

Audrey Wu

Co-Founder & CEO, CONVRG