11:30 AM - 11:50 AM
Hosted by DailyMail.com
The Eli and Edythe Broad Stage 1310 11th St Santa Monica CA 90401
How DailyMail.com leverages content volume and velocity to create high-performance campaigns, and how this signature style has inspired a product that serves as a custom virtual newsroom.
At DailyMail.com we publish 1,000 stories and 10,000 photos a day. This incredible amount of dynamic content helps us maintain a massively engaged and loyal audience – while also serving as the basis for our most successful client offering. Our presentation will illustrate how our unique approach to high-volume editorial inspired Story Blaster, our proprietary platform that aligns brands with thematically relevant content that’s curated in real-time.
– First look at Story Blaster and its innovative digital dashboard, illustrating how this unit can benefit your brand
– A different perspective on the traditional branded content model
– How to monetize different apps/platforms – our partnership with Snapchat at the center of the discussion
Venue & Location
The Eli and Edythe Broad Stage1310 11th St
Santa Monica, CA 90401