#SMWLA

June 17 - 18, 2020




Contouring Innovation: How to Integrate Technology in the Beauty Industry

Hosted by CAA-GBG

wednesday, June 13, 2018

2:45 PM - 3:25 PM

The Broad Stage

Stage 1

Technology has disrupted many CPG companies, but few so more than beauty brands who have faced mounting pressures to keep up with shifting consumer behavior and new competitors born out of Instagram and Pinterest culture. While social media constantly evolves, how do beauty brands adapt? How do they reach the right consumers to convey a meaningful message and deliver it through engaging content?

In this session, CAA-GBG will show you how immersive technology experiences can connect brands with their target audiences through omni-channel strategies in order to drive conversions. This session will dive into the disruption of the purchase funnel and deliver key takeaways to leverage technology and data to make an impact in a cluttered beauty space.

Attend this session and learn:

  • How to effectively target consumers in the online beauty space
  • The key tools and ideas you need to power your next beauty campaign
  • How to incorporate best practices on the integration of technology into your marketing mix

Event Location



Social Media Week

Contouring Innovation: How to Integrate Technology in the Beauty Industry

June 13, 2018 - 2:45 PM - 3:25 PM

Hosted by CAA-GBG




Kendra Bracken-Ferguson

Kendra Bracken-Ferguson

Chief Digital Officer, CAA-GBG

kendrabrackenferguson
Brandon Carter

Brandon Carter

Head of Beauty, CAA-GBG

brandon_carter_j
Kyle Jackson

Kyle Jackson

Chief Executive Officer, Talespin

Wayne Liu

Wayne Liu

GM and Vice President of Business Development, Perfect Corp.

Quynh Mai

Quynh Mai

Founder, Moving Image & Content

quynhnyc
Christine Stern

Christine Stern

Director of Digital Marketing & Social Media, beautyblender

thequeenchristine

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