#SMWLA

June 17 - 18, 2020




CreAItivity: Machines and Artistic Language

Hosted by Lobster

tuesday, June 13, 2017

1:30 PM - 3:00 PM

The Work Bar LA

This is an independently organized event and not part of the official program. HQ passholders must register separately if they wish to attend.

Free Early Bird tickets are available here. #

Ok, so you tell us: What’s better than heading to a relaxed tech-y hub and listening to some of the most fascinating minds talk about the future of the creative process – and how AI can help shape it? You can’t think of anything better, right? In that case, head on down to The Work Bar on Tuesday 13th June and network with AI industry professionals while hearing groundbreaking insights.

Creativity is individual and unique; there’s no doubting that. However, AI is changing the way we think about and explore the creative process and is providing techniques that afford us greater freedom when it comes to expression.

CreAltivity: Machines and Artistic Language is a keynote and panel discussion examining how machine learning and AI affect the creative communication language across five industries: visual content, video and animation, writing, advertising and media, and music.

Speakers will provide insight on how machine learning is refining the way humans create, curate and communicate content that is driven by creativity in their area of expertise.

The line-up:

Intro: What AI tech looks like in creative industries

How tech influences media entrepreneurship. AI in media and photography

Human vs AI Creative Director

Writing, textual communication and Chatbots

How ad agencies are balancing sentience vs smart, fast and broad pattern recognition

Machine-learning & AI in music industry. Why now? and how it helps creatives generate new revenue streams

Each keynote will last for 10 minutes and will provide the latest tech and creative application insights in each speaker’s field. There will also be a 20-minute Q&A session with panel guests – and if it’s anything like our NYC SMW event, you can certainly expect things to heat up. There will be an interactive 10-minute session to round everything up, exploring AI and creativity hands on. This is a great opportunity to hear leading experts in their field and learn about the future of creativity.

Please secure your seat by booking your free or paid ticket here. Guest list only.



Social Media Week

CreAItivity: Machines and Artistic Language

June 13, 2017 - 1:30 PM - 3:00 PM

Hosted by Lobster




John Deschner

John Deschner

Chief Innovation Officer, TBWA\Chiat\Day LA

Olga Egorsheva

Olga Egorsheva

CEO & Co-Founder, Lobster

Vince Lynch

Vince Lynch

CEO, IV.AI

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