In recent years, a wave of direct-to-consumer (DTC) companies has captured consumer attention through high-quality, yet cost-conscious, products, standout branding, and savvy, digitally-centric media and marketing strategies. According to recent reports, online spend by DTC consumers will grow at a compound annual rate of 18 percent between 2018 and 2022.
Across industries like CPG and retail, these players have found success by offering exceptional affordability, quality, and innovation. One standout among these companies is Parachute, a luxury home goods provider that has built on its DTC foundation to compete in traditional retail.
Join us as we interview Luke Droulez, Chief Marketing Officer for Parachute, and discuss the company’s expansion from online-only DTC brand into traditional brick and mortar territory.
Attend this session and learn:
- How a savvy digital marketing approach elevated Parachute’s DTC brand status
- How the brand has expanded from online-only to integrated retail through traditional marketing tactics and IRL experiences
- How to differentiate in a crowded competitive landscape
- How data-driven marketing can enhance the customer journey beyond selling commodities