#SMWLA

June 17 - 18, 2020




From DTC to IRL: How Parachute Expanded from Online-Only to Integrated Retail

Hosted by Social Media Week

thursday, June 13, 2019

3:10 PM - 3:35 PM

The Broad Stage

Stage 1

In recent years, a wave of direct-to-consumer (DTC) companies has captured consumer attention through high-quality, yet cost-conscious, products, standout branding, and savvy, digitally-centric media and marketing strategies. According to recent reports, online spend by DTC consumers will grow at a compound annual rate of 18 percent between 2018 and 2022.

Across industries like CPG and retail, these players have found success by offering exceptional affordability, quality, and innovation. One standout among these companies is Parachute, a luxury home goods provider that has built on its DTC foundation to compete in traditional retail.

Join us as we interview Luke Droulez, Chief Marketing Officer for Parachute, and discuss the company’s expansion from online-only DTC brand into traditional brick and mortar territory.

Attend this session and learn:

  • How a savvy digital marketing approach elevated Parachute’s DTC brand status
  • How the brand has expanded from online-only to integrated retail through traditional marketing tactics and IRL experiences
  • How to differentiate in a crowded competitive landscape
  • How data-driven marketing can enhance the customer journey beyond selling commodities

Event Location



Social Media Week

From DTC to IRL: How Parachute Expanded from Online-Only to Integrated Retail

June 13, 2019 - 3:10 PM - 3:35 PM

Hosted by Social Media Week




Toby Daniels

Toby Daniels

Founder & Executive Director, Social Media Week

tobydanza
Luke Droulez

Luke Droulez

Chief Marketing Officer, Parachute

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