#SMWLA

June 12 - 13




Fueling the (Digital) Fender Player Journey

Hosted by Fender

wednesday, June 12, 2019

4:40 PM - 5:05 PM

The Broad Stage

Stage 1

With an illustrious history dating back to 1946, Fender has touched and transformed music worldwide and in nearly every genre. The company is not only a revered music industry name, but also a cultural icon with a mission to serve players at every stage of their musical journey.

Join Fender CMO Evan Jones as he documents the brand’s digital journey and ongoing pursuit to create a connected ecosystem of players.

Attend this session and learn:

  • How to foster a community among your customers
  • Examples of moving traditional marketing to digital and adapting to the changing landscape
  • How to leverage social media to drive growth

Event Location



Social Media Week

Fueling the (Digital) Fender Player Journey

June 12, 2019 - 4:40 PM - 5:05 PM

Hosted by Fender




Evan Jones

Evan Jones

Chief Marketing Officer, Fender Musical Instruments Corporation