#SMWLA

June 12 - 13




Gaming as a Social Platform

Hosted by R/GA

thursday, June 13, 2019

3:45 PM - 4:10 PM

The Broad Stage

Stage 1

From Minecraft and Fortnite to Roblox and Twitch, gaming continues to grow its audiences and influence on culture. But marketers are still learning to navigate how to interact with these communities in an authentic way. In this session, R/GA’s Christine Song will help marketers understand the key trends influencing the future of gaming and provide insights into how they can engage the fastest growing gamer audiences on key platforms.

Attend this session and learn:

  • The key trends influencing the future of gaming
  • How to engage the gaming audience in an authentic way
  • Why working with gaming influencers require a different strategy than typical influencer campaigns

Event Location



Social Media Week

Gaming as a Social Platform

June 13, 2019 - 3:45 PM - 4:10 PM

Hosted by R/GA




Christine Song

Christine Song

Senior Connections Planner, R/GA

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