#SMWLA

June 17 - 18, 2020




From Headlines to #Hashtags: How Social Media is Transforming Mainstream News Coverage

Hosted by Social Media Club, Los Angeles (SMC-LA) and Public Relations Society of America, Los Angeles Chapter (PRSA-LA)

tuesday, September 23, 2014

12:00 PM - 1:00 PM

The Broad Stage

Stage 1

We live in an age when news is reported and consumed in real time. The race to deliver a story first has never been more intense, as journalists, social media managers and PR pros face constant pressure to generate more shares, likes, retweets and pins than the competition. News cycles and attention spans are now measured in seconds, and even the most traditional news outlets must infuse their coverage with social features in order to remain relevant. This panel will examine how traditional news can survive and thrive amid this shift to the real time web.

Hosted by Social Media Club, Los Angeles (SMC-LA) and Public Relations Society of America, Los Angeles Chapter (PRSA-LA)

Event Location



Social Media Week

From Headlines to #Hashtags: How Social Media is Transforming Mainstream News Coverage

September 23, 2014 - 12:00 PM - 1:00 PM

Hosted by Social Media Club, Los Angeles (SMC-LA) and Public Relations Society of America, Los Angeles Chapter (PRSA-LA)




Erik Deutsch

Erik Deutsch

Principal, ExcelPR Group

Stacey Leasca

Stacey Leasca

Social Media Editor, LA Times

Chris Schauble

Chris Schauble

Anchor, KTLA

Michael Slate

Michael Slate

Producer and Host, KPFK

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