For many brands, the customer journey has changed. This is especially true for the automotive industry, where people in the market for a new car can barrel through most of the purchase funnel without ever setting foot in a dealership. Since the path to purchase is no longer linear and the customer journey varies by individual, brands have to master the art of dynamic creative on social to reach users at all stages of the funnel.
In this session, Adaptly and Mazda will discuss:
- Making the most of branding dollars not tied to actual sales
- How to customize creative for in-market and out-of-market users
- The impact of the market on your brand’s social strategies