How Brands Without a Clear Path to Purchase Can Reach Users at the Right Time

Hosted by Adaptly

thursday, June 14, 2018

12:00 PM - 12:40 PM

The Broad Stage

Stage 1

For many brands, the customer journey has changed. This is especially true for the automotive industry, where people in the market for a new car can barrel through most of the purchase funnel without ever setting foot in a dealership. Since the path to purchase is no longer linear and the customer journey varies by individual, brands have to master the art of dynamic creative on social to reach users at all stages of the funnel.

In this session, Adaptly and Mazda will discuss:

  • Making the most of branding dollars not tied to actual sales
  • How to customize creative for in-market and out-of-market users
  • The impact of the market on your brand’s social strategies

Event Location



Social Media Week

How Brands Without a Clear Path to Purchase Can Reach Users at the Right Time

June 14, 2018 - 12:00 PM - 12:40 PM

Hosted by Adaptly




Stacy Fairbanks

Stacy Fairbanks

Manager Media and Analytics, Mazda

Danielle Shamos

Danielle Shamos

VP of Revenue West Coast, Adaptly