#SMWLA

June 17 - 18, 2020




How Much Should You Spend on Social Media Content?

Hosted by Movement Strategy

wednesday, June 12, 2019

10:05 AM - 10:30 AM

The Broad Stage

Stage 2

GIFs, influencer content, YouTube videos, livestreams, and more—how do you choose what to create for your brand’s social media accounts? And more importantly – how much do you spend on it? With no standardization of media costs and a massive range in quality, it can be challenging to figure out just how much to spend in order to create effective social media content. Jason Mitchell, CEO of social-led creative agency Movement Strategy, will walk marketers through the various pricing models for social media content, breaking it all down with real examples from recent Warner Bros., and Under Armour campaigns. We’ll deep dive into various costs, from the differences between working with micro and macro influencers, stop motion versus live-action content, and additional examples, leaving you with the information needed to maximize your brand’s budget.

Attend this session and learn:

  • Learn how to strategize campaigns from the lens of cost-effective social content plans
  • Gain an understanding of the specific tiers of influencers & how to choose the right tier for your campaign
  • Understand which content formats and platforms are right for your campaign

Event Location



Social Media Week

How Much Should You Spend on Social Media Content?

June 12, 2019 - 10:05 AM - 10:30 AM

Hosted by Movement Strategy




Jason Mitchell

Jason Mitchell

CEO, Movement Strategy

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