#SMWLA

June 17 - 18, 2020




How to Gain Buy-in from Prospects by Leveraging UGC in Instagram Stories

Hosted by Entrepreneur Media

thursday, June 13, 2019

3:10 PM - 3:35 PM

The Broad Stage

Stage 2

By now, we’ve heard all about how Instagram Stories help brands create more authentic connections with their audience. But what if that connection isn’t enough, and your audience needs to better understand the experience your brand delivers before they’ll make a purchase? BEAR POWERFOODS – a Keto friendly meal shake – faced this issue and solved for it by repurposing User Generated Content in their Instagram Story ads. By featuring examples of real people sharing their experiences, they achieved a ROAS of over 400%, even outperforming professionally developed creative.

Attend this session and learn:

  • How to develop a sequential messaging campaign, addressing buyer concerns at every stage
  • Best practices for identifying and repurposing high impact UGC
  • Repeatable process to deliver an efficient overall ROAS

Event Location



Social Media Week

How to Gain Buy-in from Prospects by Leveraging UGC in Instagram Stories

June 13, 2019 - 3:10 PM - 3:35 PM

Hosted by Entrepreneur Media




Terry Rice

Terry Rice

Digital Marketing Expert-in-Residence, Entrepreneur Media

itsterryrice

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