Food52, an independent digital food publisher, began as an effort to create the very first crowdsourced cookbook in 2009. Fifty-two weeks and 140 recipes later, co-founders Amanda Hesser and Merrill Stubbs realized they had much more than the raw materials of a cookbook at the fingertips.
The company has had particular success on Instagram. Playing into a strong visual aesthetic and unique editorial lens, Food52 has amassed a following of 1.8 million (and growing) and was named one of Adweek’s “Hottest on Instagram” in 2017. In this workshop, Kaitlin Bray, head of social media for Food52, will share tips and tricks on the way to growing one of the most active and fervent food lifestyle presences on Instagram. You’ll leave with actionable lessons that you can employ to grow your own community and drive commerce.